McNeill (2007) Four Presentation Genre


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Instead of one right way to do presentation slides, this presentation suggests there are four distinct genre, and explains what they are good for and how to construct them.

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McNeill (2007) Four Presentation Genre

  1. 1. Four Presentation Genre Jeff McNeill University of Hawaii at Manoa 2007
  2. 2. Purpose <ul><li>Many guru criticize presentation software in general and Powerpoint in particular </li></ul><ul><li>However, they do so in different ways </li></ul><ul><ul><li>Tufte says different things than Godin </li></ul></ul><ul><li>Powerpoint can also be used to create slides for use outside of presentations </li></ul><ul><li>In sum, there are four distinct genre </li></ul><ul><li>The first step is to identify the goal </li></ul><ul><li>Then choose which genre is best </li></ul>
  3. 3. S ummary I mpact E vidence W alkthrough “ WISE” use of Powerpoint
  4. 4. Four Genre <ul><li>Walkthrough presentation </li></ul><ul><ul><li>Most common form of presentation, meant to introduce knowledge, and scaffold the talk </li></ul></ul><ul><ul><li>More display than handout </li></ul></ul><ul><li>Impact on emotions, to persuade </li></ul><ul><ul><li>Main function is to engage listeners, to focus on the talk </li></ul></ul><ul><ul><li>Display-only, not useful without talk, handouts after talk </li></ul></ul><ul><li>Summary of information, idea organization </li></ul><ul><ul><li>Supports information reduction and organization for review </li></ul></ul><ul><ul><li>More handout that display, not useful to walk through </li></ul></ul><ul><li>Evidence and information visualization </li></ul><ul><ul><li>Main function is persuasion and meant to spurn action </li></ul></ul><ul><ul><li>Both handout and display, meant to act as evidence </li></ul></ul>
  5. 5. Genre Slide Format Bar chart, line chart, map, 1-2 0-1 Low Evidence Table, concept map 0-1 0-1 Informative only High Summarize None 0 1 stock photo Low Impact Table, concept map, process map, venn diagram 0-1 1-2 clipart Moderate Walkthrough Information graphics type Information graphics Images per slide Word count
  6. 6. Walkthrough <ul><li>Standard PowerPoint method </li></ul><ul><li>Material can be of moderate complexity, focus on narrative elements </li></ul><ul><li>Limit to three or four bullets per slide </li></ul><ul><li>General purpose, medium-length </li></ul><ul><li>Images (clipart) as well as text </li></ul><ul><li>Use information graphics </li></ul><ul><li>Use graphics every page ‏ </li></ul>
  7. 7. Impact <ul><li>Seth Godin promotes this style </li></ul><ul><li>Professional stock photo on each slide </li></ul><ul><li>Strong use of emotion to make the point </li></ul><ul><li>Slides useless without presentation </li></ul><ul><li>No more than 6 words per slide </li></ul><ul><li>Good for single, simple ideas </li></ul><ul><li>Good for short presentations </li></ul><ul><li>Good for Pecha Kucha presentations </li></ul><ul><ul><li>20 slides, 20 seconds each (6:40) </li></ul></ul>
  8. 8. Summary <ul><li>Text heavy, using slides to summarize material in digestible chunks </li></ul><ul><li>Ready to print, share and discuss </li></ul><ul><li>Focus on Conceptual Understanding </li></ul><ul><li>Use of bulleted format </li></ul><ul><li>Use Information Graphics </li></ul>
  9. 9. Evidence <ul><li>Edward Tufte </li></ul><ul><li>No bullets </li></ul><ul><li>Data-to-ink ratio high, chartjunk low </li></ul><ul><li>Expose logical connections in the data </li></ul><ul><li>Meant to convince, use of logic </li></ul><ul><li>Use Information Graphics </li></ul><ul><ul><li>Bar charts, line charts, maps </li></ul></ul>
  10. 10. Summary <ul><li>Four presentation genre </li></ul><ul><ul><li>Walkthrough </li></ul></ul><ul><ul><li>Impact </li></ul></ul><ul><ul><li>Summarization </li></ul></ul><ul><ul><li>Evidence </li></ul></ul><ul><li>The genre of this presentation is Summary </li></ul><ul><li>Assignment </li></ul><ul><ul><li>Reconstruct this Presentation as Walkthrough </li></ul></ul><ul><ul><li>Reconstruct this Presentation as Impact </li></ul></ul><ul><ul><li>Reconstruct this Presentation as Evidence </li></ul></ul>
  11. 11. Presentation Genre Construction Jeff McNeill University of Hawaii at Manoa 2007
  12. 12. Walkthrough Construction <ul><li>Begin with topic material </li></ul><ul><li>Break into 2 minute speaking sections </li></ul><ul><li>Determine what to say for each slide </li></ul><ul><ul><li>Write these in the notes </li></ul></ul><ul><li>Determine the 3-4 bullet points on each slide </li></ul><ul><li>Put in text that will not be read </li></ul><ul><li>Give room for graphics </li></ul><ul><li>Find clipart or professional stock to illustrate the ideas on each slide </li></ul><ul><li>Create information graphics when appropriate </li></ul>
  13. 13. Impact Construction <ul><li>Begin with topic material </li></ul><ul><li>Break into 2 minute speaking sections </li></ul><ul><li>Determine what to say for each slide </li></ul><ul><ul><li>Write these in the notes </li></ul></ul><ul><li>Determine the 6 or fewer words on each slide </li></ul><ul><li>Determine overall emotion to invoke </li></ul><ul><li>Find professional stock to invoke the emotion </li></ul><ul><li>Create information graphics when appropriate </li></ul>
  14. 14. Summarization Construction <ul><li>Begin with topic material </li></ul><ul><li>Summarize, paraphrase, and quote </li></ul><ul><li>Break into slides with 8-10 bullets or information graphics </li></ul><ul><li>Create information graphics when appropriate </li></ul><ul><li>Ensure readable in a two slide per page format with ~30pt fonts </li></ul>
  15. 15. Evidence Construction <ul><li>Begin with topic material </li></ul><ul><li>Create information graphics </li></ul><ul><ul><li>See McNeill-Practical-Information-Graphics </li></ul></ul><ul><li>Construct a slide with 3-4 bullet points as call to action after information graphics slides </li></ul><ul><ul><li>These are conclusions to the information graphics </li></ul></ul><ul><li>Use cause-effect logic </li></ul>
  16. 16. Presentation Preparation Jeff McNeill University of Hawaii at Manoa 2007
  17. 17. Topics <ul><li>Technology Failure </li></ul><ul><li>Focus on the Audience </li></ul><ul><li>Role of Slides </li></ul><ul><li>Role of Colleagues/Teammates </li></ul><ul><li>Emotion </li></ul><ul><li>Practice </li></ul><ul><li>Presentation Killers </li></ul>
  18. 18. Technology Failure <ul><li>Can you present if the projector, computer, or slide show doesn’t work? </li></ul><ul><ul><li>Put in your email </li></ul></ul><ul><ul><li>Bring on USB drive </li></ul></ul><ul><ul><li>Bring on CD-Rom </li></ul></ul><ul><ul><li>Test on computer beforehand </li></ul></ul><ul><ul><li>Still, bad things happen… </li></ul></ul>
  19. 19. Focus on the Audience <ul><li>Do not fear them, they want you to succeed, they are on your side </li></ul><ul><li>To get them more on your side, put them in a good mood, with… treats! </li></ul><ul><ul><li>Ideal is some hard candy, like jolly ranchers in different flavors </li></ul></ul><ul><ul><li>This elevates the mood of the audience </li></ul></ul><ul><ul><li>They will evaluate you more favorably </li></ul></ul>
  20. 20. Role of Slides <ul><li>Something to interact with </li></ul><ul><li>Something to help give you reminders </li></ul><ul><li>Something not to read from… </li></ul><ul><li>Something for the audience to help attach to your words and message </li></ul>
  21. 21. Role of Colleagues/Teammates <ul><li>Demonstrate shared understanding </li></ul><ul><ul><li>By having everyone equal amount of time </li></ul></ul><ul><ul><li>By giving everyone something of substance to say </li></ul></ul><ul><ul><ul><li>Do not have one person give introductions and conclusions only, impression is ignorance </li></ul></ul></ul><ul><ul><li>By making sure everyone does or does not use notes </li></ul></ul>
  22. 22. Emotion <ul><li>Convey emotion </li></ul><ul><ul><li>Interest and excitement in the material </li></ul></ul><ul><ul><li>Smile, project voice, do not read in monotone </li></ul></ul><ul><li>Induce emotion </li></ul><ul><ul><li>And not the bad kind, like confusion </li></ul></ul><ul><ul><li>So keep things simple </li></ul></ul><ul><ul><li>Have vibrant and clear examples </li></ul></ul><ul><ul><li>Make conscious choice of emotions to induce, and ensure that induction </li></ul></ul>
  23. 23. Practice <ul><li>With Video </li></ul><ul><ul><li>Video will make you more nervous, good </li></ul></ul><ul><li>Before Friends </li></ul><ul><ul><li>Practice with colleagues or friends, ask for input </li></ul></ul><ul><ul><ul><li>Manage input to 1 good thing + 1 thing to change </li></ul></ul></ul><ul><li>Before Strangers </li></ul><ul><ul><li>Randomly in public, offer candy bar or $1 </li></ul></ul><ul><li>Practice until you have the timing and the correct emotional presentation </li></ul>
  24. 24. Presentation Killers <ul><li>Hands in pockets </li></ul><ul><li>Nervous movements </li></ul><ul><li>Not looking at audience </li></ul><ul><li>Um, uh, you know, you know… </li></ul><ul><li>Speaking in monotone </li></ul><ul><li>Reading from the slides </li></ul><ul><li>Not having something interesting to present </li></ul>