How Millennials are Changing Social Causes

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With more than 80 million Millennials in the United States, this generation is redefining how they get involved with organizations. The way that Millennials are connecting, getting involved, and giving to organizations is requiring nonprofits to adopt new approaches in order to build relationships with this dynamic generation. Join Care2 and Derrick Feldmann (co-author of the new book Cause for Change: The Why and How of Nonprofit Millennial Engagement) to discuss how Millennials are transforming philanthropy and engagement with social issues, pulling on new data from the Millennial Impact Project, a research initiative of more than 10,000 Millennials conducted by his agency Achieve with support from the Case Foundation. In this webinar you'll learn: -How Millennials connect with causes - using social media and different peer methods to engage as volunteers and donors -How Millennials participate in various service programming from micro-volunteering to leadership programming -Millennial giving habits and how to enhance solicitations for increased response. Presented by: -Derrick Feldmann of Achieve -Eric Rardin of Care2

Education Technology Business

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How Millennials Are Changing Social Causes
Millennials and
Causes
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Citizens use Care2 for:
Starting or signing petitions
Spreading news
Commenting on blogs
Donating $
Joining nonprofits
Nonprofits use Care2 for:
Recruiting Donors & Supporters
Traffic/Branding/Awareness
Advocacy
Building Facebook fan base
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presenters:
Derrick Feldmann
@derrickfeldmann
themillennialimpact.com
causeforchangebook.com
Eric Rardin
@care2team
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Being Present
Without Being
Present
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Affinity Does
Not Mean
Interest
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Feedback Is
Faster Than
Ever Before
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Giving Is
Happening
Without
Institutions
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Why
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It’s Not About You
Or Your Interests
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It’s About Them Using
Your Organization as a
CONDUIT to Affect
Their Cause, Their
Issue, Their Value
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Millennial
Actions
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1. MicroMillennials participate at micro levels
before moving to highly involved
states of cause action.
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Like
Comment
Post
Call
Email
Text
MeetSupportive
Activism
Organizing
Activism
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2.Peer
Small
Group
Millennials participate with
peers/family in small groups.
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Paul Adams
“Grouped”
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Creating Interest Among
Peers Through
• Petition Signing
• Content Approval – Liking
and Comments
• Sign Up to Hear More
Via Email, Text, Messages
Peer
Organizing
Group
Organizing
Lead Organizing Efforts
and Outreach
• Young Professional
Groups
• Junior Boards
• Advisory Boards
• Committees
Small Group
Volunteering
Fundraising
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3. Action =
Transparent
Solutions
Millennials act when organizations are
transparent agents of tangible solutions.
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USABILITY
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1. ToolsThe tools Millennials use should
not be confused for the strategy to
engage them.
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Common Millennial
Communication
Efforts
“We want Millennials involved –
please like us.”
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Do You Like Me?
(Check One)
Yes No Maybe
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2. Recipient
Message to become a recipient.
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“What Inspires Me In The Moment”
42%
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3. Followers
vs. Leader
Not every Millennial is a influencer
– but they have friends and
followers.
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Connect to 2 Types
of Millennials
Followers | Lead
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Why?
Because Millennials
connect to actions
and their friends’
actions.
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1. Micro
Service
Create small, actionable
challenges/ service opportunities
for Millennials.
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2. Peer
Small Group
Create small (up to 5), peer group
opportunities for one time,
meaningful service.
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3. Formal
Groups/Roles
Create group and event based
opportunities for social, leadership,
and educational purposes.
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1. Micro
Givers
Create small, actionable
opportunities for Millennials to
support.
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2. Be
Tangible
Create tangibility and don’t be
afraid to create campaigns that are
loss leaders.
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Email
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3. Peer
Influence
Millennials will respond to peers
regardless of how creative your
request.
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64%
Raise Money For Event
Event
Style Fundraising
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Millennial micro action,
inspired by others, for
the tangible benefit of
someone else.
Derrick Feldmann
@derrickfeldmann | dfeldmann@achieveguidance.com
Achieveguidance.com | TheMillennialImpact.com
CauseforChangebook.com
Watch the full presentation here: http://hub.am/1bATG56

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thank you! questions? contact us!
Derrick Feldmann
dfeldmann@achieveguidance.com
@derrickfeldmann
Eric Rardin
ericr@care2team.com
@care2team
Watch the full presentation here: http://hub.am/1bATG56

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How Millennials are Changing Social Causes

1. #C2Webinar How Millennials Are Changing Social Causes Millennials and Causes Watch the full presentation here: http://hub.am/1bATG56

2. #C2Webinar Citizens use Care2 for: Starting or signing petitions Spreading news Commenting on blogs Donating $ Joining nonprofits Nonprofits use Care2 for: Recruiting Donors & Supporters Traffic/Branding/Awareness Advocacy Building Facebook fan base Watch the full presentation here: http://hub.am/1bATG56

3. #C2Webinar presenters: Derrick Feldmann @derrickfeldmann themillennialimpact.com causeforchangebook.com Eric Rardin @care2team Watch the full presentation here: http://hub.am/1bATG56

4. #C2Webinar Being Present Without Being Present Watch the full presentation here: http://hub.am/1bATG56

5. #C2Webinar Affinity Does Not Mean Interest Watch the full presentation here: http://hub.am/1bATG56

6. #C2Webinar Feedback Is Faster Than Ever Before Watch the full presentation here: http://hub.am/1bATG56

7. #C2Webinar Giving Is Happening Without Institutions Watch the full presentation here: http://hub.am/1bATG56

8. #C2Webinar Why Watch the full presentation here: http://hub.am/1bATG56

9. #C2Webinar It’s Not About You Or Your Interests Watch the full presentation here: http://hub.am/1bATG56

10. #C2Webinar It’s About Them Using Your Organization as a CONDUIT to Affect Their Cause, Their Issue, Their Value Watch the full presentation here: http://hub.am/1bATG56

11. #C2Webinar Millennial Actions Watch the full presentation here: http://hub.am/1bATG56

12. #C2Webinar 1. MicroMillennials participate at micro levels before moving to highly involved states of cause action. Watch the full presentation here: http://hub.am/1bATG56

13. #C2Webinar Like Comment Post Call Email Text MeetSupportive Activism Organizing Activism Watch the full presentation here: http://hub.am/1bATG56

14. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

15. #C2Webinar 2.Peer Small Group Millennials participate with peers/family in small groups. Watch the full presentation here: http://hub.am/1bATG56

16. #C2Webinar Paul Adams “Grouped” Watch the full presentation here: http://hub.am/1bATG56

17. #C2Webinar Creating Interest Among Peers Through • Petition Signing • Content Approval – Liking and Comments • Sign Up to Hear More Via Email, Text, Messages Peer Organizing Group Organizing Lead Organizing Efforts and Outreach • Young Professional Groups • Junior Boards • Advisory Boards • Committees Small Group Volunteering Fundraising Watch the full presentation here: http://hub.am/1bATG56

18. #C2Webinar 3. Action = Transparent Solutions Millennials act when organizations are transparent agents of tangible solutions. Watch the full presentation here: http://hub.am/1bATG56

19. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

20. #C2Webinar USABILITY Watch the full presentation here: http://hub.am/1bATG56

21. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

22. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

23. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

24. #C2Webinar 1. ToolsThe tools Millennials use should not be confused for the strategy to engage them. Watch the full presentation here: http://hub.am/1bATG56

25. #C2Webinar Common Millennial Communication Efforts “We want Millennials involved – please like us.” Watch the full presentation here: http://hub.am/1bATG56

26. #C2Webinar Do You Like Me? (Check One) Yes No Maybe Watch the full presentation here: http://hub.am/1bATG56

27. #C2Webinar 2. Recipient Message to become a recipient. Watch the full presentation here: http://hub.am/1bATG56

28. #C2Webinar “What Inspires Me In The Moment” 42% Watch the full presentation here: http://hub.am/1bATG56

29. #C2Webinar 3. Followers vs. Leader Not every Millennial is a influencer – but they have friends and followers. Watch the full presentation here: http://hub.am/1bATG56

30. #C2Webinar Connect to 2 Types of Millennials Followers | Lead Watch the full presentation here: http://hub.am/1bATG56

31. #C2Webinar Why? Because Millennials connect to actions and their friends’ actions. Watch the full presentation here: http://hub.am/1bATG56

32. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

33. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

34. #C2Webinar 1. Micro Service Create small, actionable challenges/ service opportunities for Millennials. Watch the full presentation here: http://hub.am/1bATG56

35. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

36. #C2Webinar 2. Peer Small Group Create small (up to 5), peer group opportunities for one time, meaningful service. Watch the full presentation here: http://hub.am/1bATG56

37. #C2Webinar 3. Formal Groups/Roles Create group and event based opportunities for social, leadership, and educational purposes. Watch the full presentation here: http://hub.am/1bATG56

38. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

39. #C2Webinar 1. Micro Givers Create small, actionable opportunities for Millennials to support. Watch the full presentation here: http://hub.am/1bATG56

40. #C2Webinar 2. Be Tangible Create tangibility and don’t be afraid to create campaigns that are loss leaders. Watch the full presentation here: http://hub.am/1bATG56

41. #C2Webinar Email Watch the full presentation here: http://hub.am/1bATG56

42. #C2Webinar 3. Peer Influence Millennials will respond to peers regardless of how creative your request. Watch the full presentation here: http://hub.am/1bATG56

43. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

44. #C2Webinar 64% Raise Money For Event Event Style Fundraising Watch the full presentation here: http://hub.am/1bATG56

45. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56

46. #C2Webinar Millennial micro action, inspired by others, for the tangible benefit of someone else. Derrick Feldmann @derrickfeldmann | dfeldmann@achieveguidance.com Achieveguidance.com | TheMillennialImpact.com CauseforChangebook.com Watch the full presentation here: http://hub.am/1bATG56

47. #C2Webinar thank you! questions? contact us! Derrick Feldmann dfeldmann@achieveguidance.com @derrickfeldmann Eric Rardin ericr@care2team.com @care2team Watch the full presentation here: http://hub.am/1bATG56

How Millennials are Changing Social Causes

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How Millennials are Changing Social Causes