2. Early Target Audience Assumptions
As a group, we assume that our target audience will be of the younger
generation and we will target our video towards that age group. We
think that it will appeal equally to both males and females due to the
fact that this genre is often heard at parties and is enjoyed equally. We
think that the social class that we will be aiming our video at will be of
the middle/lower class as these are the typical people that you will see
at parties with electronic dance music.
3. Nielson.com
According to this data, it is clear that 18-24 year olds are the
predominant age group that listen to EDM. It is pretty equal
between the males and the females which we expected
however, it is a little higher for males than females. There is a
resounding 63% of the listeners that are white which does not
change anything it just shows the ethnicity of the people that
will be watching our video.
4. • On YouTube, subscribers to EDM channels has risen dramatically, seeing a 60%
growth on smartphones, 77% growth via televisions, and 175% growth on gaming
consoles. Also, with nine records in the Billboard Top 100 tracks of 2014 the
official YouTube versions of these songs have grossed a total 2.3 billion views.
• From January to July of 2014 the interest in EDM from people aged 35-49 has
risen a remarkable 80%. More notably this growth represents a shift of electronic
dance music to the mainstream, with records hitting pop radio stations around
the world.
• Along with this demographic shift, listeners under the age of 25 appear to be the
largest community enjoying EDM on YouTube, while those between 25 and 34
make up the fastest growing market segment for EDM in 2014.
5. Our Target Audience
Through thorough research, we have found that our primary target
audience are people between the age of 18-24 and we have found that
this is the case because they are the ones that are normally in the club
scene in which edm thrives off of. Our secondary target audience is
people of the 35-49 age group. We think that this is the case because
when they were in their youth, EDM was very prevalent. As a cause of
this, we have to make the video appealing to both audiences.
