2. We live for race day.
For the people who breathe life into cars that
are the stuff of dreams and for the drivers
who dare push to the edge, race day is our
day of celebration. We live for the competition
from which there emerges one winner, and
many who achieve greatness in the attempt.
We live for race day, because there’s
always a great story to be told.
3. Our audience members are the core passion-drivers for the sport and RACER’s
content feeds their engagement and influence, connecting them with the brands
active in motorsport.
Our coverage of motorsport from the highest levels to the entry levels is unmatched in
North America, and RACER covers the topics that matter as much to industry
insiders as they do for the fans.
In print, digital and online,
4. 35,125
Magazine Circulation
Average Monthly Page Views
2,314,650
up 36.92% over 2014
291,436
RACER magazine & RACER.com
Audience Overview
Average Monthly Users
up 45.02% over 2014
up 35% over 2014
892,083
up 48.21% over 2014
Average Monthly User Sessions
1
2
2
2
1 - BPA audited paid and qualified circulation, June 2015
RACER brand properties
are BPA Audited2 - Google Analytics, January 1-August 31, 2015
54% of our audience read both the magazine and website
5. RACER magazine & RACER.com
Social Media Overview*
*Through August 31, 2015
Likes
135,982
Views
3,413,238
Followers
25,500
6. 2016 Preview Issue
It’s a new season and fans are eager
to look ahead at all the products,
services and participants that will be a
part of the competition in each series.
The Relevancy Issue
Win on Sunday; sell on Monday is
alive and well in modern motorsport.
In this issue we take a look the
connection between the track and
the street.
Heroes Issue
In this issue we celebrate those who
have made their legend in motorsport.
We all have heroes. We want to be
like them and it begins with the
brands that helped get them there.
Great Cars Issue
Great Teams Issue
Drivers may win the race, but they
don’t do it alone. Motorsport is team
sport, and that includes technical
partners, suppliers and the rest that
make this sport go.
The Speed Issue
This issue looks at everything from
aero to power to weight in the never-
ending quest to go faster. For brands
who are all about pursuit and passion
for speed, this issue is a must.
Tentative & Subject to Change
Celebrating all the great and iconic
race cars across the landscape of
motorsport. It’s the ideal issue to link
automotive brands with those that
have set the bar for greatness.
Technology Issue Champions Issue
Coinciding with the trade show
season, this is the ideal issue to
feature new products and
technologies launching for the
year ahead.
After another hard fought season of
racing, we toast the champions
who prevailed across all major
forms of racing. Raise a glass to
your own brand in this special issue.
No279/August
No275/April
No276/May
No277/June
No278/July
No280/September
No281/October
No282/November
2016 Issue Themes*
7. 2016 Key Dates*
*Tentative &
Subject to Change
Issue Space Materials Mails Digital
Season Preview January 11 January 25 February 22 February 25
Heroes February 15 February 29 March 29 March 31
Great Teams April 4 April 18 May 16 May 19
Relevancy May 13 May 27 June 24 June 27
Great Cars June 17 July 1 July 28 August 1
Speed July 18 August 1 August 29 September 1
Technology September 6 September 16 October 17 October 20
Champions October 21 November 4 December 2 December 5
Tentative & Subject to Change
8. Full Page
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One-Third Page $1189
Contact your sales representative for multi-insertion package rates.
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+ Digital*
*Includes digital impressions on RACER.com, Daily Bulletin and Social Media Platforms
9. Available Sizes:
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Mobile:
10. The RACER Daily Bulletin brings all the racing news
to the inbox of over 12,000 core passion drivers and
industry insiders while the digital edition of RACER
delivers dynamic advertising options
RACER Daily Bulletin Email:
‣ 728 x 90; 300 x 250 &
branded content sections
available for monthly or
weekly rates starting at
$500
RACER Digital Issue:
‣ Cover Sponsorship / $1000
‣ Blow-in 500 x 300 / $400
‣ Leader Board 728 x 90 / $300
‣ Belly Band 500 x 175 / $400
‣ Audio-Video 200mb max / $500
Digital Content
11. Racer Media & Marketing, Inc.
17030 Red Hill Ave.
Irvine, CA 92614
Main: +1.949.417.6700
RACER.COM
Paul Pfanner
Founder, President &
Executive Publisher
+1.949.417.6711
paul.pfanner@racer.com
Bill Sparks
COO
+1.949.417.6737
bsparks@racer.com
Laurence Foster
Editor-in-Chief
+1.949.417.6719
laurence.foster@racer.com
Mark Glendenning
Editor, RACER.com
+1.949.417.6719
mark@racer.com
George Tamayo
Associate Creative Director
+1.949.417.6727
george.tamayo@racer.com
We live for race day.
/RACERmagazine
/TheRacerChannel
@RACERmag
John Chambers
Global Sales Director
+44 (0)20 8540 8350
motoring1@aol.com
Rick Nitti
Advertising Director
+1.949.417.6728
rick.nitti@racer.com
Nicole Szawlowski
Advertising Manager
+1.949.417.6722
nicole@racer.com
