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Itg Proposal Integralis 2010 B


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Itg Proposal Integralis 2010 B

  1. 1. Integralis<br />Sponsorship Proposal<br />ITG Motorsports<br />
  2. 2. In The Groove (ITG) Motorsports is for the fans.<br />Our goal is to expand the fan experience.<br />We want to bring NHRA racing closer to our fans by making the total race experience more accessible to our fans.<br />We know that the more our fans are involved, the more passionate they become about our sport.<br />We also know that the more passionate they become about our sport, the more they support the sponsors of our sport.<br />We want our fans – and our sponsors – to have an INCREDIBLE EXPERIENCE with ITG Motorsports, and walk away saying, “I am glad I am connected with ITG Motorsports!”<br />WHO IS ITG MOTORSPORTS?<br />ITG <br />
  3. 3. The NHRA - National Hot Rod Association - is the sanctioning and governing body for the sport of drag racing.<br />NHRA hosts drag racing events in the United States<br />ESPN2, which has presented the NHRA Full Throttle Drag Racing series since 2001, announced in February 2009 that it will continue on as the exclusive television home of the NHRA through 2016<br />NHRA Full Throttle Drag Racing Series is 23 races from February through November in four classes:<br />Top Fuel Dragster<br />Funny Car<br />Pro Stock<br />Pro Stock Motorcycle<br />WHAT IS THE NHRA? <br />ITG <br />
  4. 4. Pomona  (February 11-14) Kragen O'Reilly NHRA Winter Nationals<br />Phoenix  (February 26-28) NHRA Arizona Nationals <br />Gainesville  (March 11-14) NHRA Gatornationals**  <br />Charlotte  (March 25-28) NHRA Four-Wide Nationals**<br />Houston  (April 9-11) O’Reilly NHRA Spring Nationals**<br />Las Vegas  (April 16-18) NHRA Nationals  <br />Madison  (April 30-May 2) NHRA Midwest Nationals**<br />Atlanta  (May 14-16) Summit Racing Equipment NHRA Southern Nationals**<br />Topeka  (May 21-23) O’Reilly NHRA Summer Nationals <br />Chicago  (June 3-6) United Association Rt. 66 NHRA Nationals** <br />Englishtown  (June 10-13) United Association NHRA SuperNationals** <br />Bristol  (June 18-20) NHRA Thunder Valley Nationals<br />Norwalk  (June 24-27) Summit Racing Equipment NHRA Nationals**<br />Seattle  (July 9-11) NHRA Northwest Nationals<br />Sonoma  (July 16-18) Fram Autolite NHRA Nationals**<br />Denver  (July 23-25) Mopar Mile-High NHRA Nationals**<br />Brainerd  (August 12-15) Lucas Oil NHRA Nationals**<br />Indianapolis  (Sept 1-6)    Mac Tools U.S. Nationals**<br />Charlotte  (Sept 16-19) NHRA Carolinas Nationals**<br />Dallas  (Sept 23-26) O’Reilly Super Start Batteries NHRA Fall Nationals**<br />Reading  (Oct 7-10) Toyo Tires NHRA Nationals**<br />Las Vegas  (Oct 28-31) NHRA Las Vegas Nationals**<br />Pomona  (Nov 11-14) Automobile Club of Southern California NHRA Finals** <br /> ** Pro Stock Motorcycle included<br />2010 NHRA RACING SCHEDULE<br />ITG <br />
  5. 5. NHRA PROFESSIONAL CLASSES<br />Top Fuel<br />Funny Car<br />Pro Stock<br />Pro Stock Motorcycle<br />ITG <br />
  6. 6. NHRA delivers:<br />Up to 125,000 spectators per event<br />2nd Largest Avid Motorsports Fan Base<br />More than 130 hours of original programming in 2008<br />All national events are televised on ESPN2 / ESPN2 HD<br />Nearly 60 million viewers <br />ESPN2 is available in more than 96 million households<br />Increased viewership on ESPN2/ESPN2 HD<br />NHRA POWERade Drag Racing Series total race weekend viewership increased 10.3% in 2007 from 2006<br />NHRA viewership increased 47% from 2000 to 2007<br />NHRA is diverse:<br />2008 Diversity in Motorsports Award winner<br />Of the full-time NHRA professional racers competing in 2007:<br />7 were African-American and Hispanic; and <br />6 were female <br />NHRA DEMOGRAPHICS<br />ITG <br />
  7. 7. NHRA is appealing to sports fans:<br />32.6 million or 14.5% of the US Population has an interest in NHRA<br />NHRA is appealing to fans:<br />67% of NHRA fans are in the 18-49 Demographic<br />51% of NHRA fans are in the 25-49 Demographic<br />Youngest average age among major sports properties<br />NHRA indexes the highest for 18 - 24 year old fans<br />NHRA is appealing to men:<br />77% of NHRA fans are Male<br />NHRA is appealing to fans with buying power:<br />55% of NHRA fans have annual income greater than $50k<br />18% of NHRA fans have annual income greater than $100k<br />NHRA FAN APPEAL<br />ITG <br />
  8. 8. NHRA creates RELEVANT CONNECTIONS for sponsors<br />98% of NHRA fans feel positively about Sponsors <br />90& of NHRA fans are likely to try new product if a Sponsor of the sport<br />88% of NHRA fans are likely to take part in a Sponsor promotion<br />88% of NHRA fans are likely to purchase Sponsor product over non-Sponsor<br />51% of NHRA fans have switched brands to support Sponsor<br />NHRA events set the benchmark in event satisfaction<br />for spectator events as researched by EventCorp <br />(NFL, NBA, NHL, PGA, NASCAR, IRL, MLB, AFL)<br />NHRA: GOOD FOR FANS & SPONSORS<br />ITG <br />
  9. 9. ITG DRIVER PROFILES<br />FRED CAMARENA (Pro Stock Motorcycle)<br /><ul><li>2009: Qualified twice (Las Vegas 2, Pomona 2) in three appearances; Set career bests in e.t. and speed
  10. 10. 2008: Qualified in Sonoma
  11. 11. 2003: Established career-best performance numbers
  12. 12. 2002: Established career-best points finish (13th)
  13. 13. 1999: Finalist for NHRA Rookie of the Year; Finished 14th in the standings after racing at nine of the 14 Pro Stock Bike events</li></ul>ITG <br />
  14. 14. “There’s considerable evidence that 10 years from now, NHRA could look back to 2008 and say it was a pivotal year.”<br />- Michael Smith, Staff Writer, Sports Business Journal<br />“NHRA is the place where corporate America is heading…”<br />- Mike Hegedus, Senior Reporter, CNBC<br />“NHRA is positioning itself for a growth period similar to the one NASCAR enjoyed in recent years.”<br />- Rick Minter, Motorsports Reporter, Atlanta Journal Constitution<br />“We're seeing it (NHRA) grow every year - it's one of the few sports to do so - and it's showing up in the various polls conducted over the last few years. NHRA has delivered for us, and we want to continue to deliver for NHRA. We both want to see those steady incremental gains year after year.”<br />- Ben Reiling, Director of Motorsports Marketing, The Coca-Cola Company<br />WHAT SPONSORS ARE SAYING<br />ITG <br />
  15. 15. A sponsorship with ITG Motorsports will<br /> Deliver UNIQUE and RELEVANT sponsorship branding and activation that resonate with YOUR target demographics<br /> Leverage NHRA fan loyalty to YOUR products, services and promotions <br /> Be an EFFICIENT and EFFECTIVE marketing investment compared to the cost of other sports property sponsorship opportunities<br /> Result in better RETURN ON INVESTMENT through increased brand awareness and growth in sales from the unprecedented brand loyalty exhibited by NHRA fans and the high visibility the sponsorship in the sport offers to sponsors.<br />For 2010, ITG Motorsports can deliver a truly unique sponsorship package – that delivers NHRA excitement and leverages NHRA’s benefits - at a competitive price.<br />ITG SPONSORSHIP OPPORTUNITY<br />ITG <br />
  16. 16. Funny Car Sponsor – Per Race<br /> Partial signage on car – partial car logo integration (both doors, front fenders)<br /> A custom-designed paint scheme on car and transporter are additional<br /> Full NHRA season is 23 drag races in 18 different states<br /> 3 million onsite visitors at<br /> 60 million viewers on ESPN2 and Speed Channel<br />Sponsor integration on ITG Website identifying you as an Associate Sponsor<br />Gary Densham Talent Usage Rights<br /> Wed – Fri of Race week: up to 30 minutes in personal appearances on location<br />PRICE: $45,000<br />2010 FUNNY CAR SPONSOR: PER RACE<br />ITG <br />
  17. 17. Per Race Funny Car Sponsor <br />2010 FUNNY CAR SPONSOR: PER RACE<br />ITG <br />
  18. 18. Primary Pro Stock Motorcycle Sponsor<br /> Full signage on bike - full bike logo integration (including crew uniforms and trailer)<br /> A custom-designed paint scheme on bike and transporter are included<br /> Full NHRA pro stock motorcycle season is 17 drag races<br /> 3 million onsite visitors at<br /> 60 million viewers on ESPN2 and Speed Channel<br />The right to allow an individual to wear Team uniform and assist the Team crew<br /> Sponsor integration on ITG Website identifying you as a Primary Sponsor<br /> Sponsor integration in weekly PR releases identifying you as a Primary Sponsor<br /> Fred Camarena Talent Usage Rights<br /> Wed – Fri of Race week: up to 1 hour in personal appearances on location<br /> Sat – Sun of Race week: no more than 30 minutes in personal appearances<br />PRICE: $250,000<br />2010 PRO STOCK MOTORCYCLE SPONSOR<br />ITG <br />
  19. 19. Pro Stock Motorcycle Sponsor <br />2010 PRO STOCK MOTORCYCLE SPONSOR<br />ITG <br />
  20. 20. The ITG Motorsports Hospitality Program is the most unique programwithin NHRA. <br />We provide the relaxed environment that will stimulate business conversation, and facilitate networking relationships amongst our clients and guests – through these elements:<br />Hospitality Tent supplying food and beverages for up to 100 people for the race weekend.  <br />The tent can be customized to create an experiential marketing event to feature your brands and products, and provide online product purchasing capabilities<br />2 individual kiosks and digital displays with brand messaging and themed-content capabilities<br />Exclusive signage and activation availability that allows you to communicate your brand in an effective and experiential manner<br />Our approach to sponsorship is unlike that of any other race team: we want to deliver a return on your sponsorship investment through incremental sales and developing qualified leads. <br />The “special” value we bring to you is in the clients we will deliver to you.  <br />If your client is not one of the typical 75,000 people who attend an NHRA race weekend, then ITG will bring your type of client to the race through our telemarketing efforts and PR campaigns<br />ITG HOSPITALITY PROGRAM<br />ITG <br />
  21. 21. ITG Motorsports has designed and created a “trade show” environment with its Hospitality Tent and Kiosks for you to present your brands, meet with your customers and sell your brands <br /> The hospitality tent also allow fans (up to 150,000 per race weekend) to join in the fun. <br /> Guests have access to all food, beverages, and trade show Kiosks along with access to the drivers and crew. <br /> Guests obtain their passes through and receive hospitality packages in the mail prior to the event. <br /> Hospitality packages include wristband admission to the Dog Pound, rain poncho, earplugs, logo T-shirt and ITG Motorsports fan club points card.<br />ITG HOSPITALITY PROGRAM<br />ITG <br />
  22. 22. ITG Hospitality Program<br /> Sponsor-themed content for broadcast on monitors in hospitality area<br /> Right to develop and execute customized marketing programming to promote your brands<br />Right to distribute marketing collateral and branded items<br /> Primary Sponsor Hospitality Inventory<br />20 Credentials per race<br /> Primary Signage within the hospitality tent<br /> Sponsor logo on table tops<br /> Right to “wrap” kiosks with Sponsor logo in hospitality area<br />PRICE: $10,000 per race<br />(30 day notice is required)<br /> Associate Sponsor Inventory<br />10 Credentials per race<br /> Secondary Signage within the hospitality tent (your Sponsor logo combined with other Associate Sponsor logos)<br />PRICE: $5,500 per race<br />(30 day notice is required)<br />(Primary Sponsor is required)<br />2010 ITG HOSPITALITY PROGRAM<br />ITG <br />
  23. 23. For more information, please contact:<br />Jeff Flasco<br />PresidentITG<br />ITG SPONSORSHIP OPPORTUNITY<br />ITG <br />