3. The image is suitable for the advertisement campaign as the image shows the model in there comfy clothing
which relates to the theme of winter as the model is wearing her warm coat and jeans. The image has key qualities
such as the trees in the background shows the audience that the weather is cold, the way that the model is sitting
makes the audience think that the model is cold by her hand gestures. I tried to change the colour of the image as
the lighting is too bright but the image didn’t take it right and the blue took over therefor I couldn’t make the
image look 100% winter theme on the other hand the image still works as the trees and the models clothing show
the theme.
5. This image is suitable for the advertising campaign as the model is showing the theme of winter, walking
near the trees and wearing the winter clothing which makes the model look comfy and warm. This image
has key qualities such as the colour of the leaves which stands out as it shows the audience that the
weather is cold as the leaves have fallen, the model looking at the tree is a key quality as you can see what
the model is looking at but it isn’t taking the focus of the model it shows her passion for walking. I
changed the colour of the image as the image was too bright for it to be a winter theme as the original
photo shows. I chose to put the logo and the slogan out of the way of the subject so that the attention
isn’t taken off the model I have used red for the font as it stands out against the tree and it is easy to read
but keeps the lay out consistent through out all photographs and is neat.
7. This image is appropriate for the advertisement campaign as it is a male model which shows the audience that
the products are for both genders. The images key assets to it such as the path and trees where the model was
walking down it as it is showing that the clothing is warm enough to go for a walk in the woods without getting
cold. I have changed the colour of the image to make it more wintery with the colour of the grass and trees as
the natural lighting was too bright I also changed the colour of the slogan to white as the red font didn’t stand
out on the background.
