The document evaluates four fashion spreads with the following key points: 1. For each spread, the photographer's intentions were to depict a wintery scene to match the winter clothing theme. Locations were chosen to look cold and highlight dying plants. Models wore warm clothing. 2. The final images fulfilled these intentions by capturing cold, bare locations and making the models look warmly dressed against the winter backdrops. 3. Each image is appropriate for the fashion spread because it shows winter clothing on teenage models, relevant to the target audience. 4. Across the spreads, the consistent meaning created is that the clothing looks fashionable while keeping one warm in winter conditions.

1. Evaluation of Fashion
Spreads

2. Fashion Spread 1
What your intentions were when you took the photograph
I wanted to take this photograph in a location where it looked cold and in the middle of nowhere with not a lot of
plants or nature around. I wanted to do this because my theme for clothing was winter and I wanted it to look as
much as the winter theme as I could. This is why I chose a brick wall which looks like a cold place to be and the
way the plants are dying on the floor as this represents winter and the plants dying. The model is also wearing
warm clothing with being jeans and a big coat which the audience will think will keep them warm as he doesn’t
look cold where he is. I wanted to create a good fashion spread which made people want to buy the clothing that I
am showing off and I think this was done well in this photo.
How the final image fulfils your intentions
The final image that I have gone with does all of this well and fulfils my intentions. This has been done by
finding a location that does all of what I wanted which was the cold brick wall which has graffiti on it which
makes it stand out and not look plain. The grass and plants on the floor look very weak and destroyed which
represents the damage that winter causes which links in my photo to winter even more. The models clothing
looks very warm and cosy as he doesn’t look cold in this photo and actually looks quite warm. This is the effect
that I wanted to give with my image so it would make the audience want to have these pieces of clothing that I
am showing.
How the image is appropriate for the fashion spread; and the specific issue you have created
The image is appropriate for the front cover as the model is also a teenager so this will help the audience to
understand him more and know that the clothing he is wearing is good quality and in fashion. The image shows off
pieces of clothing which keeps you warm in winter which is the main point of my fashion spread and therefore is
perfect.
The meaning created in the image
The meaning that is created in this image is that you can get fashionable winter clothing that
looks good and keeps you warm in winter.

3. How well the combination of image and text works
The image works well with the text because the background of the photo is mostly
dark colours as it is to do with winter and the text is white which also links to winter
as being snow and a very cold colour. The font stands out on the image because it
is on a dark background at the bottom of the image which makes the text easy and
simple to read.
The meaning created
I have created a winter meaning with the photo and I have done that buy putting
the text in white which gives off a cold and winter feeling and also relates it to
the snow. The model looks warm because he has his winter clothing on which is
the meaning I wanted to create for this spread so that people will want to buy
the clothing shown.
How is it appropriate for the target audience
This is appropriate for the target audience as it is showing winter clothing for
teenagers and also the model is a teenager which will relate to the target
audience that are reading and will see that the clothing they are wearing is
fashionable.
How it fulfils your intentions
This finished product fulfils my intentions as the model is looking warm and not
bothered by the cold weather which is what I wanted to create in the image so
that people want to buy the clothing as it looks very warm and the text at the
bottom goes well with the picture and looks like the winter theme.

4. Fashion Spread 2
What your intentions were when you took the photograph
I wanted to take this photograph in a location where it looked cold and there was nature around to show
that the leaves are falling off the branches of the trees which gives connotations of winter. I wanted to do
this because my theme for clothing was winter and I wanted it to look as much as the winter theme as I
could. This is why I chose to take the picture on a grassy hill with a lake in the background as this gives off
a winter vibe and also the trees behind the model don’t have leaves on which shows the winter theme. The
model is also wearing warm clothing with being jeans and a jacket which the audience will think will keep
them warm as he doesn’t look cold where he is. I wanted to create a good fashion spread which made
people want to buy the clothing that I am showing off and I think this was done well in this photo.
How the final image fulfils your intentions
The final image that I have gone with does all of this well and fulfils my intentions. This has been done
by finding a location that does all of what I wanted which was the grassy hill with the lake in the
background. The grass and plants on the floor look very weak and destroyed which represents the
damage that winter causes which links in my photo to winter even more. The models clothing looks very
warm and cosy as he doesn’t look cold in this photo and actually looks quite warm. This is the effect that
I wanted to give with my image so it would make the audience want to have these pieces of clothing that
I am showing.
How the image is appropriate for the fashion spread; and the specific issue you have created
The image is appropriate for the front cover as the model is also a teenager so this will help the audience to
understand him more and know that the clothing he is wearing is good quality and in fashion. The image
shows off pieces of clothing which keeps you warm in winter which is the main point of my fashion spread
and therefore is perfect.
The meaning created in the image
The meaning that is created in this image is that you can get fashionable winter clothing that looks good
and keeps you warm in winter.

5. How well the combination of image and text works
The image works well with the text because the background of the photo is mostly
dark colours as it is to do with winter and the text is white which also links to winter
as being snow and a very cold colour. The font stands out on the image because it
is on a dark background at the bottom of the image which makes the text easy and
simple to read.
The meaning created
I have created a winter meaning with the photo and I have done that buy putting
the text in white which gives off a cold and winter feeling and also relates it to
the snow. The model looks warm because he has his winter clothing on which is
the meaning I wanted to create for this spread so that people will want to buy
the clothing shown.
How is it appropriate for the target audience
This is appropriate for the target audience as it is showing winter clothing for
teenagers and also the model is a teenager which will relate to the target
audience that are reading and will see that the clothing they are wearing is
fashionable.
How it fulfils your intentions
This finished product fulfils my intentions as the model is looking warm and not
bothered by the cold weather which is what I wanted to create in the image so
that people want to buy the clothing as it looks very warm and the text at the
bottom goes well with the picture and looks like the winter theme. The darker
background also shows the theme of winter as the nights draw in quicker and get
darker fast.

6. Fashion Spread 3
What your intentions were when you took the photograph
I wanted to take this photograph in a location where it looked cold and in the
middle of nowhere with not a lot of plants or nature around. I wanted to do this
because my theme for clothing was winter and I wanted it to look as much as
the winter theme as I could. This is why I chose a brick wall which looks like a
cold place to be and the way the plants are dying on the floor as this represents
winter and the plants dying. The model is also wearing warm clothing with being
jeans and a big coat which the audience will think will keep them warm as he
doesn’t look cold where he is. I wanted to create a good fashion spread which
made people want to buy the clothing that I am showing off and I think this was
done well in this photo.
How the final image fulfils your intentions
The final image that I have gone with does all of this well and fulfils my
intentions. This has been done by finding a location that does all of what I
wanted which was the cold brick wall which has graffiti on it which makes it
stand out and not look plain. The grass and plants on the floor look very weak
and destroyed which represents the damage that winter causes which links in
my photo to winter even more. The models clothing looks very warm and cosy
as he doesn’t look cold in this photo and actually looks quite warm. This is the
effect that I wanted to give with my image so it would make the audience
want to have these pieces of clothing that I am showing.
How the image is appropriate for the fashion spread; and the specific issue you
have created
The image is appropriate for the front cover as the model is also a teenager so
this will help the audience to understand him more and know that the clothing
he is wearing is good quality and in fashion. The image shows off pieces of
clothing which keeps you warm in winter which is the main point of my fashion
spread and therefore is perfect.
The meaning created in the image
The meaning that is created in this image is that you can get fashionable winter
clothing that looks good and keeps you warm in winter.

7. How well the combination of image and text works
The image works well with the text because the background of the photo
is mostly dark colours as it is to do with winter and the text is white which
also links to winter as being snow and a very cold colour. The font
stands out on the image because it is on a dark background at the
bottom of the image which makes the text easy and simple to read.
The meaning created
I have created a winter meaning with the photo and I have done that
buy putting the text in white which gives off a cold and winter feeling
and also relates it to the snow. The model looks warm because he has
his winter clothing on which is the meaning I wanted to create for this
spread so that people will want to buy the clothing shown.
How is it appropriate for the target audience
This is appropriate for the target audience as it is showing winter
clothing for teenagers and also the model is a teenager which will
relate to the target audience that are reading and will see that the
clothing they are wearing is fashionable.
How it fulfils your intentions
This finished product fulfils my intentions as the model is looking warm
and not bothered by the cold weather which is what I wanted to create
in the image so that people want to buy the clothing as it looks very
warm and the text at the bottom goes well with the picture and looks
like the winter theme. The darker background also shows the theme of
winter as the nights draw in quicker and get darker fast.

8. Fashion Spread 4
What your intentions were when you took the photograph
I wanted to take this photograph in a location where it looked cold and in the
middle of nowhere with not a lot of plants or nature around. I wanted to do this
because my theme for clothing was winter and I wanted it to look as much as
the winter theme as I could. This is why I chose a bench with some dying grass
and bushes around it so it could highlight the winter theme. The model is also
wearing warm clothing with being joggers and a jacket which the audience will
think will keep them warm as he doesn’t look cold where he is. I wanted to
create a good fashion spread which made people want to buy the clothing that I
am showing off and I think this was done well in this photo.
How the final image fulfils your intentions
The final image that I have gone with does all of this well and fulfils my
intentions. This has been done by finding a location that does all of what I
wanted which was the cold brick wall which has graffiti on it which makes it
stand out and not look plain. The grass and plants on the floor look very weak
and destroyed which represents the damage that winter causes which links in
my photo to winter even more. The models clothing looks very warm and cosy
as he doesn’t look cold in this photo and actually looks quite warm. This is the
effect that I wanted to give with my image so it would make the audience
want to have these pieces of clothing that I am showing.
How the image is appropriate for the fashion spread; and the specific issue you
have created
The image is appropriate for the front cover as the model is also a teenager so
this will help the audience to understand him more and know that the clothing
he is wearing is good quality and in fashion. The image shows off pieces of
clothing which keeps you warm in winter which is the main point of my fashion
spread and therefore is perfect.
The meaning created in the image
The meaning that is created in this image is that you can get fashionable winter
clothing that looks good and keeps you warm in winter.

9. How well the combination of image and text works
The image works well with the text because the background of the photo
is mostly dark colours as it is to do with winter and the text is white which
also links to winter as being snow and a very cold colour. The font
stands out on the image because it is on a dark background at the
bottom of the image which makes the text easy and simple to read.
The meaning created
I have created a winter meaning with the photo and I have done that
buy putting the text in white which gives off a cold and winter feeling
and also relates it to the snow. The model looks warm because he has
his winter clothing on which is the meaning I wanted to create for this
spread so that people will want to buy the clothing shown.
How is it appropriate for the target audience
This is appropriate for the target audience as it is showing winter
clothing for teenagers and also the model is a teenager which will
relate to the target audience that are reading and will see that the
clothing they are wearing is fashionable.
How it fulfils your intentions
This finished product fulfils my intentions as the model is looking warm
and not bothered by the cold weather which is what I wanted to create
in the image so that people want to buy the clothing as it looks very
warm and the text at the bottom goes well with the picture and looks
like the winter theme. The darker background also shows the theme of
winter as the nights draw in quicker and get darker fast.