The importance of consistency in email design
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Creating an effective email template.
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The importance of consistency in email design
- 1. Agenda Email Template Email Template • The importance of consistency in design • What does consistent look like? • What we’ve done in the past • Creating one template • How does it look? John Goodall / November 2009
- 2. The importance of consistency in design Email Template What are the benefits to consistent design? • Familiarity and confidence • Ease of maintenance • Professionalism • Brand building John Goodall / November 2009
- 3. What does consistent look like? Email Template John Goodall / November 2009
- 4. What does consistent look like? Email Template John Goodall / November 2009
- 5. What does consistent look like? Email Template John Goodall / November 2009
- 6. What does consistent look like? Email Template John Goodall / November 2009
- 7. What we’ve done in the past Email Template John Goodall / November 2009
- 8. Creating one template Email Template What do we need from an email template? • Consistent • Flexible • Engaging • Usable • Low maintenance • Professional John Goodall / November 2009
- 9. Creating one template Email Template What bits do we need in our email? • Message • Call to action • Text • Main image • Co-branding • Product/story boxes • Notifications John Goodall / November 2009
- 10. Creating one template Email Template John Goodall / November 2009
- 11. How does it look? Email Template John Goodall / November 2009
- 12. How does it look? Email Template John Goodall / November 2009
- 13. How does it look? Email Template John Goodall / November 2009
- 14. How does it look? Email Template John Goodall / November 2009
- 15. How does it look? Email Template John Goodall / November 2009
- 16. How does it look? Email Template John Goodall / November 2009
- 17. How does it look? Email Template John Goodall / November 2009
- 18. How does it look? Email Template John Goodall / November 2009
- 19. It’s already in use... Email Template John Goodall / November 2009
- 20. What things will look like from now on... Email Template John Goodall / November 2009
- 21. Usability Email Template Making our emails as effective as possible • It’s a privilege, not a right • Interest me • Don’t make me think • Don’t make me do anything I don’t want to do John Goodall / November 2009