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DRIVE | Create Energy, persuasive by design

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To most people energy is still a low interest commodity. The transition to a sustainable energy system requires involvement, commitment and behavioural change. How can we achieve that using theory and research on human behaviour in this context? How should projects and campaigns be designed? The tool “Behavioural Lenses” is recently developed by Hogeschool Utrecht and creative partners to help designers put theoretical insights from the behavioral sciences into practical use. We will illustrate the possibilities of this tool for the energy transition, discussing several current approaches concerning energy transition.

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DRIVE | Create Energy, persuasive by design

  1. 1. Tom Wolvers 21/10/15
  2. 2. TOM WOLVERS User Experience Designer Interaction Design, Interface Design, Service Design, Persuasive Design Lecturer University of Applied Science Utrecht (HU) Interaction Design, User Experience Design. Research Group: Developing interventions for changing health related behaviors.
  3. 3. ABOUT DESIGN
  4. 4. ABOUT USER CENTERED DESIGN
  5. 5. USER CENTERED: SYSTEM MODEL VS. CONCEPTUAL MODEL
  6. 6. THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT. Alan Kay (PARC) 1971 STANFORD UNIVERSITY, IBM, EJENTA, SINGULARITY UNIVERSITY, GOOGLE.
  7. 7. BIG DATA, WEARABLES, ATOMIC SCALE MEMORY, ROBOTICS, NANOMEDICINE, AUTONOMOUS VEHICLES, ARTIFICIAL INTELLIGENCE, SMART LENSES, BIOTECHNOLOGY, COGNITIVE COMPUTER SYSTEM, NEUROSYNAPTIC ARCHITECTURE, LASER PRINTING DNA, INTELLIGENT AGENT SYSTEMS, DATA AT THE EDGE, WATSON, INTERNET OF THINGS.
  8. 8. GENERATED PER LIFETIME Exogenous data 1100 TERABYTES Genomics data 6 TERABYTES Clinical data 0,4 TERABYTES
  9. 9. IN 2020 44 ZETABYTES 1.000.000.000.000.000.000.000 (1021) BYTES
  10. 10. HOW CAN WE MAKE SENSE?
  11. 11. DASHBOARDS DATA VISUALISATION
  12. 12. SOME GOT IT
  13. 13. PERSUASIVE DESIGN BEHAVIORAL CHANGE
  14. 14. CLIENTS & PATIENTS PROFESSIONALS Inform, Behavior change, Give advice, Friendly nudges, Encourage Give advice, Inform, Friendly nudges, Encourage
  15. 15. DELIVERING THE RIGHT THING AT THE RIGHT PLACE AT THE RIGHT TIME. CONTEXT:
  16. 16. Should you really buy it?
  17. 17. THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT. Alan Kay (PARC) 1971 THE BEST WAY TO USE IT IS TO DESIGN IT.Tom Wolvers 2015
  18. 18. THANK YOU FOR YOUR TIME.

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