In the transition towards a Circular Economy, consumers are expected to change their behaviour (recycling, sharing etc.). How can we design products and services that will effectively result in behavioural change? The tool “Behavioural Lenses” has been developed to help designers to put theoretical insights from the behavioural sciences into practical use. Using this tool, a recent design case by DIG about recycling in an urban environment illustrates a possible approach. Changing consumer behaviour: moving towards a Circular Economy. How to we design to achieve behavioural change?