Roles & Responsibilities of Product and brand manager

1. Roles & Responsibilities of a
Product Manager
Y. Radheshyam (T-11019)
Ajay Maddineni (T-11033)
Aarja Kohli (T-11001)

2. Roles of a Product Manager
Define and manage the productroadmap
Work with engineering for productdevelopment
Maintainmarket and competitiveintelligence
Track and analyze product performance
Be the brand guardian
Develop long range competitivestrategy for the
product

3. Customer interviews
Release management
Positioningand messaging
Product launches
Press and analyst relations
Product sustaining
Regular contact with customers

4. Ensuring productsare within pricingoptimal
pricemargins
Perform multipleroles
Clearly defineproductfeatures and
capabilities
Forecast return oninvestment
Focus onthe productlife cycle

5. Work with the communicationteam to ensure a toolkit
of support items
Increase product awareness, relevant differentiation,
accessibility and emotional connection
Maintain brand identity consistency
Responsible for results
Innovateproducts according to the needs of the
consumers
Responsibilities ofa Product Manager

6. Determine customers’ needs and desires
Nature and scope of productlines
Source data
Obtain productmarket share
Facilitate inventory turnover
Product pricing
Manage all elements of marketing mix

7. Represent the customer
Own the framework of quantification
Monitoringof marketplace, customers and
competitors
Identificationof new target markets
Educatethe salesforce aboutthe product
Maintainprofessionaland technicalknowledge

8. Thank you