MARKETING AND SELLING
According AMA : an organisational function and a set
delivering value to customers and for managing
customer relationships in ways that benefit the
organization and its stakeholders.
“SELLING is a process of transferring a product or
service to a buyer at a price regardless of his or her
Marketing starts with the buyer and focuses constantly on
Selling starts with the seller and is preoccupied all the time with
the seller’s needs
Marketing convert “customer needs” into products.
Selling convert ‘products’ into Cash
Marketing as a customer satisfying process
Selling as a goods producing process
In marketing ‘Customer satisfaction’ is the primary motive
In selling Sales is the primary motive
Marketing is more ‘pull’ than ‘push’
Selling involves ‘push’ strategy
Marketing includes the activities like marketing research,
distribution, selling etc
Selling is a part of marketing
Marketing starts with before the production of goods
Selling comes after production and ends with the
delivery of the product and collection of payment.
Marketing find the right products for customers.
Selling to find the customers for products.
Marketing views the customer as the very purpose of
Selling views the customer as the last link in the