LinkedIn Strategic Guidelines

Strategic
Guidelines
brought to you by
Bruce A. Bennett
Career Coach Corner
August 18, 2021

2
Introduction & Outline for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
Outline
Why LinkedIn?
General tips
Enhancing your profile
Strategic Guidelines
Searching & Settings
Mobile App

3
Goals for session
Learn why to create and post content
Understand how to use the hashtag # symbol
Understand how to use the at @ symbol
Identify opportunities to market yourself
Learn the advantage of using the LinkedIn
mobile app

4
LinkedIn - What is it & Why use it?
Over 740 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Networking Site
Research Individual or Company
 Norm Galvin at InsightsNow
Find Employment Opportunities
Networking, networking, networking!

5
LinkedIn Profile - Add Profile Section

6
LinkedIn Profile - Add Profile Section

9
Editing Your LinkedIn Profile URL

10

11
Delete computer generated digits & Save

12
Customized LinkedIn Profile URL
Use on resume, cover letter, business card, job
applications, email signature

13
Editing Your Profile
The pencil is an editing tool for your use

14
Providing a custom banner enhances a profile
Use relevant image for your profession or brand

15
Use Google images to search for relevant image

17
Editing Your Profile Contact Info

18
Custom your website links by selecting Other

19

20
LinkedIn Strategic Guidelines
1. All Star profile
2. Headline that’s descriptive and accurate, not title
3. About section with call to action
4. Utilize Skills section and other key words
5. Create relevant job search agents
6. Create a post, share image, write article, etc.
7. Use # and @ for better visibility on social media
8. Build your network of connections
9. Recommendations
10. Following target companies

21
Best Practice - Activity Dashboard
Your profile status is displayed on your Dashboard
Are you an All Star, Intermediate and Beginner?
LinkedIn will make recommendations to reach next level

22
Your photo should have a professional appearance
Passport format with headshot
Any digital photo can be cropped to fit
Rename photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg
Strategic Guideline - All Star Profile

23
Strategic Guideline - Headline
Headline can have 220 characters

24
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping
French and American Companies expand their
International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ
Company
C. Internet Marketing Expert | Looking For New
Business Partnerships That Need Help
With Marketing... Lets Connect!
LinkedIn Headline Alternative - UVP

25
The About section can have 2500 characters
Start with email address on the very first line
First paragraph should be about your skills, job
titles, work experience and passion
Second paragraph should relate how you added
value for a previous employer(s) - tell a STAR story
Final paragraph should tell how you can solve a
company’s problems or issues
Close with a call to action; “let’s connect….call me
if…or contact me if…”
Strategic Guideline - About Summary

26
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the blue pencil
Strategic - Skills & Endorsements
2
1
3
47 more

27
Best Practice - LinkedIn Skills
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add

28
Or start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched

29
You choose which
three skills to
feature by
clicking the green
pin to select a
different skill
Reorder skills by
selecting &
dragging the
symbol

30
Strategic Guideline - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

31
Take Skill Quiz is a feature that is getting traction
You might ask yourself why is it so important?

32
Take Skill Quiz
offers several
categories to
test your
knowledge.

33
Once you pass
the quiz, a
badge is
featured next
to the skill.

34
Strategic Guideline - Skills Nuance
Strategically place skills in your work experience
Job Title (then list skills used in that position)
Insert key skills again in the detailed section

35
Best Practice - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.

36
Interview Prep provides sample Q & A with video & tips
Strategic Guideline - Job Search Agent

37
Categories button offers additional questions

38
Play video to understand framework & read tips

39
LinkedIn allows for verbal and/or written practice

40
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent

41
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

42
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

43
All job filters allow for expanded searching by
Date posted, Experience level, Company and….

44
All filters allow for expanded searching by
Job type, Remote, Features, Distance and….

45
Location, Industry and….

46
Job function, Title, Salary and….

47
Salary and Benefits

48
Apply button redirects you to company website
LinkedIn Job Applications

49
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

50
Best Practice - Activity Dashboard
Review activity & interest about your profile
Dashboard is only visible to you

51
Best Practice - Your Activity
Activity posting can be about articles, recognition, etc.
Try to include an article hyperlink, image or video
Click on See all activity to view additional content

52

53

54
Strategic Guideline - Your Activity
Find information about the individuals viewing
your posts to determine if your message
is reaching the intended targets

55
Creating a post is an easy process
Start on the home page and click on Start a Post

56
Click on the Anyone drop down menu to select who
receives the post

57
You can send to Anyone, + Tweet, connections only,
or LinkedIn Group members

58
You can select a LinkedIn Group to post your message

59
Type message and add @ or # to target recipients

60
Content is complete and ready to Post

61
Post is successful confirmation, click view to see it

62
Strategic Guideline – Hashtag & @
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
The at @ symbol allows you to reach, market to
or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
Both symbols work with other social media
Can A Company Use # and @??

63
Strategic Guideline - Hashtags
Enter in a topic to find variations of the theme

64
Strategic Guideline – Hashtags
LinkedIn indicates how many followers a topic has

65
Strategic Guideline - At @
When typing a name, click on the person in the list

66
LinkedIn completes the name for you & hyperlinks it

67
Complete typing your comments and click the Post
button to complete the action
The individual will receive a notice that you
referenced them in a post

68
A company
receives notice
that you
referenced them
in a post

69
LinkedIn suggests hashtags and Groups to follow
Strategic Guideline - Build Network

70
LinkedIn suggests alumni, similar roles, local area,
industries, Group members as connections

71
Click on blue Connect button

72
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

73
Make it personal and engaging
There is a limit of 300 characters

74
3 dots
reveal
several
options
including
Connect
Building Your LinkedIn Network

75
Strategic Guideline - Recommendation

76
Strategic Guideline - Follow Company
Keep current with your Interests & target companies
LinkedIn enables you to easily view news & jobs

77
LinkedIn company page features many details

78
Best Practice - Follow Companies

79
Like, Comment or Share to engage with a company

80
Best Practice - Follow Companies

81
Strategic Guideline - Who Viewed You
Review from the home or profile page
Last five people are viewable with a free account

82
Best Practice - Who Viewed You?

83
LinkedIn Searching
Find people, companies, jobs, groups using search

84
LinkedIn Searching
Use LinkedIn’s array of search filters to fine tune results

85
LinkedIn Searching
All people filters allow for searching by Connections of,
Location, Companies, Industries, Schools, and…

90
LinkedIn Settings
There are three profile viewing options

91
LinkedIn Settings
Upload your resume under Job Application Settings

92
LinkedIn Settings
Additional information & settings are available

93
JobScan.co for LinkedIn
Compares your resume to job description

94
My resume scored 35% when compared to Echo job

95
LinkedIn optimization requires a premium service

96
LinkedIn Mobile
High level of functionality
Instant communication
Record audio message
Tool for networking events
#Networking

97
LinkedIn Mobile App
LinkedIn mobile makes it
easy to network and stay
connected with your
network.
The mobile app version has
great tools to facilitate it.

98
LinkedIn Mobile App
LinkedIn mobile allows you
to add your name
pronunciation.
Click on your profile
settings to add name or
brief message.

99
LinkedIn Mobile Adding a Connection
You can personalize a request
to connect on LinkedIn mobile.
1 Go to their Profile page.
2 Click the MORE button.
A new screen will be displayed.
1
2

100
LinkedIn Mobile Adding a Connection
Select Personalize invite and
write your invitation to connect.
Limited to 300 spaces.

101
LinkedIn Mobile Messaging
Messaging offers instant
communication with your
network.
1 Go to the Home page.
2 Touch the symbol.
2
1

102
Messaging offers ability to
search messages.
Green circle indicates they are
active on LinkedIn
1 To search for a message.
2 To create a new message.
1
2

103
You can send more then a
plain text message.
Use regular keyboard
controls on Smartphone to
add emoji, gifs, or other
media.
Or send a short audio
message by selecting the
microphone.
1
1

104
LinkedIn Mobile App Networking Tools
LinkedIn has made it easy
to share your profile with
others at networking
events.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be
displayed.
2
1

105
1 You can scan another
person’s code.
2 Add saved code from gallery.
3 Scan QR code to display
their profile.
1
2
3

106
Profile from scanning my
laptop screen is displayed!

107
1 You can scan another
person’s code.
2 Your code is displayed
for scanning.
3 Share your code via
email, tweet, Facebook, etc.
4 Save Qcode to your
phone.
2
1
3
4

108
McHenry County Workforce Network
August Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment:
mcwnbennett@hotmail.com

109
Success Stories
Terri A. – Accounting Professional
Improved her profile after workshops & 1on1 critique to negotiate new job
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Maria A. – Change Agent
Incorporated my recommendations, found on LinkedIn and offered job
Liz Z. – Graphic Design
Attended my workshops, used LinkedIn effectively and offered job
Rafael R. – Accounting
Improved his resume & profile after workshops and got hired
I want to add your name to the list!!

110
Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Wednesday September 1, 2021 from 10:00am to 12:00pm
Network to Success Job Club
Job Search for Over 50
Wednesday September 8, 2021 from 1:00pm to 3:00pm
Guide to a Winning Interview
Monday September 13, 2021 from 10:00am to 12:00pm
LinkedIn for Your Job Search
Wednesday September 15, 2021 from 10:00am to 12:00pm

Feel free to follow up or
Connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn Strategic Guidelines

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