LinkedIn for Your Job Search May 2020

For Your Job
Search
brought to you by
Bruce A. Bennett
Career Coach Corner
May 18, 2020

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Zoom controls are at the bottom of the screen
Moving cursor will display the control bar
Zoom Controls

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The chat feature allows you to ask question
Type message and hit enter to send message
Zoom Controls

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Introduction & Notes for session
Introduction
Professional Career in Media & Marketing Research
MCWN Volunteer & Contractor
Career Coach Corner Blogger, Presenter & Podcaster
General Notes for Today
My contact info is on last slide
Presentation file available upon request
Workshop is interactive, Q/A & Parking lot
Red Arrows
Evaluation forms are 2 sided
Other: LinkedIn Job Search
Comments on the survey forms
Sign out of LinkedIn

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Outline & Goals for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Strategic Practices - Break
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

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LinkedIn - What is it & Why use it?
Over 645 million professionals use LinkedIn to
exchange information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
 Norm Galvin at InsightsNow
Find Employment Opportunities

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LinkedIn Navigation Tab - Home

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LinkedIn Navigation Tab - My Network

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LinkedIn Navigation Tab - Jobs

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LinkedIn Navigation Tab - Messaging

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Important Messaging Setting

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LinkedIn Navigation Tab - Notifications

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LinkedIn Navigation Tab - Me

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LinkedIn Navigation Tab - Work

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Profile Overview
Editing Your Profile Information

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Editing Your LinkedIn Profile URL

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Delete computer generated digits & Save

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Editing Your Profile
Providing a custom banner enhances a profile

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Editing Your Profile Contact Info

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LinkedIn Strategic Practices
1. All Star profile with photo
2. Headline that’s descriptive and accurate, not title
3. Summary section with call to action
4. Utilize Skills section and other key words
5. Create a job search agent
6. Activity update reading a book, view webinar
attending a seminar, trade show or conference
7. Use # and @ for better visibility on social media
8. Incorporate media to enhance your posts or profile
9. Build your network of connections
10. Recommendations
11. Following target companies
12. Who Viewed Your Profile?
13. Participation & discussions in Network & Groups

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Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Strategic Practice - Photo

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Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
Thus, it’s critical that you start your headline with your
most important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuance

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Strategic Practice - Headline

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Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert

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Multiple Choice Quiz Time
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Profile UVP

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Include Skills in your positions and headline
 Never use the word “Searching” or “Opportunity” in
your headline.
 2018 top ten overused buzzwords on LinkedIn used last year
Specialize, Experienced, Skilled, Leadership, Passionate,
Expert, Motivated, Creative, Strategic, Focused
 2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious, Value-Add, Expert,
Ninja, Guru

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• Your summary could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job title, work experience and keywords (your
defined skills)
• Paragraph two should show how you have added
value to a previous employer - tell a story (STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Strategic Practice - About or Summary

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Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Strategic Practice - LinkedIn Skills

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You choose which three skills to feature

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Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills

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It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

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Strategic Practice - Job Search Agent
LinkedIn suggests jobs based on your profile data,
e.g. job titles, skills, companies, etc.

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Update career interests to inform recruiters with your
expertise, job titles, and locations

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Update career interests to inform recruiters with your
expertise, job titles, and locations

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Update career interests to inform recruiters and/or all
LinkedIn members with your job titles, and locations

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Update career interests to inform recruiters with the types
of employment you would consider

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Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search

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LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

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Opt in for Daily or Weekly updates
Select notifications, email or both
LinkedIn Job Search Agent

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Apply button redirects you to company website
LinkedIn Job Applications

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Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

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LinkedIn Easy Apply Application

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LinkedIn Easy Apply Job Application

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LinkedIn Easy Apply Job Application

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Break Time!
 Stretch your legs!
 Return calls!
 Reenergize!

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Strategic Practice - Activity Dashboard

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Strategic Practice - Your Activity
Activity posting can be about articles, recognition, etc.
Try to include an article hyperlink, image or video

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Find information about the individuals viewing
your posts to determine if your message
is reaching the intended targets

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Strategic Practice – Hashtags & @
 The hashtag # symbol is a powerful tool
 Use it to reach a larger audience
 Gain more visibility and/or marketing
 Appropriate use is #LinkedInTips
 Those individuals following #LinkedInTips
will have it appear in their feed
 The ampersand @ symbol allows you to reach,
market to or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
 Both symbols work with other social media

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Enter in a topic to find variations of the theme

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LinkedIn indicates how many followers a topic has

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When typing a name, click on the person in the list

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LinkedIn completes the name for you & hyperlinks it

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Complete typing your comments and click the Post
button to complete the action
The individual will receive a notice that you
referenced them in a post

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Strategic Practice – Add Media
Slideshare stores files to share on your profile/posts
Use About, Featured or Work Experience section

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Three levels of connections
Building Your LinkedIn Network

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LinkedIn recommends connections and alumni

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Click on blue Connect button

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Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

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Make it personal and engaging
There is a limit of 300 characters

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2nd Level – Click Connect Button, Message Locked

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2nd Level – Click connect or Message group member

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3rd Level - Click on 3 dots to connect

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3 dots
reveal
several
options
including
Connect

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LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive a notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?

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First step is identify who to ask by typing a name

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Second step is to define relationship and position

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Select answers from the drop down menu

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Third step is to write a request

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Complete request and click on Send button

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Strategic Practice - Follow Companies
Keep current with your target companies
LinkedIn enables you to easily view news & jobs

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LinkedIn company page features many details

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Strategic Practice - Search Companies

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Strategic Practice - Who Viewed You?

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LinkedIn Groups
Two ways to access your LinkedIn Groups

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LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

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LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

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LinkedIn Groups
This is Linked N Chicago (LiNC) group
You can change settings or leave a group

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LinkedIn Groups
You can view & search the members of a group
This makes it easy to message a non-connection

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LinkedIn Groups
These 2 posts from Linked N Chicago (LiNC)
illustrate one reason to join groups

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Group Participation
Become a "SME”, post new topic or respond to posts

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LinkedIn Searching
Find people, companies, jobs, groups using various
search filters

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LinkedIn Searching
Location, current company are 2 great search filters

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LinkedIn Searching
Using All Filters allow for expanded searching by job
title, e.g. Recruiter or Talent Acquisition

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LinkedIn Settings
Settings are divided into four main areas

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LinkedIn Settings
Add 2nd email addy and mobile number

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LinkedIn Settings
There are three profile viewing options

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LinkedIn Settings
You can turn off sharing edits if you are making
multiple changes to your profile

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LinkedIn Settings
Upload your resume under Job Application Settings

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LinkedIn Settings
Additional information & settings are available

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JobScan.co for LinkedIn
Compares your resume to job description

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My resume scored 35% when compared to Echo job

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LinkedIn optimization requires a premium service

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Success Stories
Jeff B. – Project Manager
Enhanced his LinkedIn profile after this workshop and got hired
Jeremy H. – IT Professional
Improved his profile after this workshop & 1on1 critique to get found & hired
Nick C. – Retail Loss Prevention
Attended all workshops and incorporated learnings to get hired
Samantha B. – Senior Year College Student
Incorporated my recommendations, found on LinkedIn and offered job
Lucille G. – Real Estate
1on1 critique, attended my workshops and offered job
I want to add your name to the list!!

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McHenry County Workforce Network
June Career Workshops & Services
McHenry County Workforce Network Website
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment
mcwnbennett@hotmail.com

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Upcoming Events
St. Joseph Employment Ministry
LinkedIn Strategic Guidelines
June 4, 2020 at 7:00pm
Click here to register in advance for this webinar
McHenry County Workforce Network
500 Russel Court, Woodstock IL 60098
Getting Started with LinkedIn
Webinar Available on Google drive
Start with a Resume & Finish with an Interview
Monday June 8, 2020 from 1:00pm to 4:00pm
Click here to register in advance for this webinar

Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn for Your Job Search May 2020

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