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Exploiting Chaos


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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Jeremy Gutsche's book, "EXPLOITING CHAOS: 150 Ways to Spark Innovation During Times of Change."

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Exploiting Chaos

  1. 1.
  2. 2. Chaos is the uncertainty sparked by uncharted territory, <br />economic recession, and <br />bubbles of opportunity.<br />
  3. 3. “Crisis creates opportunity.”<br />(p. 18)<br />
  4. 4. “The upbeat impact of crisis<br />is that competitors become <br />mediocre, and the ambitious <br />find ways to grow.”<br />(p. 18)<br />
  5. 5. “The pursuit of opportunity <br />will require you to think <br />differently and break the <br />rules that paralyze change.”<br />(p.38)<br />
  6. 6. “Making yourself <br />uncomfortable can lead <br />to important insights about <br />new markets.”<br />(p. 118)<br />
  7. 7. “Be cautious not to <br />let the failure of others <br />reinforce inaction.”<br />(p.57)<br />
  8. 8. “To a big company ...<br />disruption can be used to <br />create strategies for survival. <br />To a small company, it can <br />influence your plan <br />of attack.”<br />(p.65)<br />
  9. 9. “Teams that rehearse their <br />reaction to the unexpected <br />will be more likely to <br />navigate through the <br />course of uncertainty.”<br />(p.79)<br />
  10. 10. “A company that openly <br />discusses imperfection is <br />more likely to accept the <br />failure that comes from <br />acceptable risk.”<br />(p.95)<br />
  11. 11. “When your world changes <br />unexpectedly ... customer <br />obsession can be the fastest <br />way to gain perspective.”<br />(p. 116)<br />
  12. 12. “One of the most difficult <br />barriers to customer <br />obsession is the belief that you already understand <br />your customer.”<br />(p. 122)<br />
  13. 13. “The role of a leader is <br />not to suggest great ideas, <br />but rather to create an <br />atmosphere that fosters <br />the ideas of others.”<br />(p. 138)<br />
  14. 14. “Fight as if you are <br />right, listen as if you <br />are wrong.”<br />(p. 143)<br />
  15. 15.<br />