I cannot recommend Howard Schultz’s book ONWARD because he positions too many insignificant details as earth-shattering business defining decisions. The only people who can fully appreciate and understand the minutia Howard writes about in ONWARD are those 250,000 people whose jobs are linked to Starbucks or whose lives are fanatically linked to Starbucks.
(More on this at: http://bit.ly/gbWdGc)
That explained, there are many VANGUARD moments in ONWARD where Howard shares smart thought-leading business advice for entrepreneurs, marketing managers, and business owners/operators. However, these vanguard moments are hidden deep inside in the 330+ pages of overly dramatized details.
I’ve collected ten VANGUARD moments in this SlideShare presentation. Along with the smart business advice snippets, I’ve added in some commentary to explain why that moment is a VANGUARD moment.