AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)

7,024 views

Published on

I cannot recommend Howard Schultz’s book ONWARD because he positions too many insignificant details as earth-shattering business defining decisions. The only people who can fully appreciate and understand the minutia Howard writes about in ONWARD are those 250,000 people whose jobs are linked to Starbucks or whose lives are fanatically linked to Starbucks.
(More on this at: http://bit.ly/gbWdGc)

That explained, there are many VANGUARD moments in ONWARD where Howard shares smart thought-leading business advice for entrepreneurs, marketing managers, and business owners/operators. However, these vanguard moments are hidden deep inside in the 330+ pages of overly dramatized details.

I’ve collected ten VANGUARD moments in this SlideShare presentation. Along with the smart business advice snippets, I’ve added in some commentary to explain why that moment is a VANGUARD moment.

Published in: Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
7,024
On SlideShare
0
From Embeds
0
Number of Embeds
4,016
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)

  1. 1.
  2. 2.
  3. 3. SOURCE: http://www.flickr.com/photos/earlg/5572640057/<br />
  4. 4. ONWARD has such focused appeal because it’s all inside baseball stuff. Howard positions insignificant details as earth-shattering business defining decisions. <br />
  5. 5.
  6. 6. Vanguard moment:<br />Building a Business to Build the Brand<br />
  7. 7. Vanguard moment:<br />“[Merchants] take the ordinary—a shoe, <br />a knife—and give it new life, believing that <br />what we create has the potential to touch <br />others’ lives because it touched ours.”<br />
  8. 8. Vanguard moment:<br />“[Merchants] take the ordinary—a shoe, <br />a knife—and give it new life, believing that <br />what we create has the potential to touch <br />others’ lives because it touched ours.”<br />COMMENTARY<br />
  9. 9. Vanguard moment:<br />“The merchant’s success depends <br />on his or her ability to tell a story. What <br />people see or hear or smell or do when <br />they enter a space guides their feelings, <br />enticing them to celebrate whatever <br />the seller has to offer.”<br />
  10. 10. Vanguard moment:<br />“The merchant’s success depends <br />on his or her ability to tell a story. What <br />people see or hear or smell or do when <br />they enter a space guides their feelings, <br />enticing them to celebrate whatever <br />the seller has to offer.”<br />COMMENTARY<br />
  11. 11. Vanguard moment:<br />“In any well-run business there is, by <br />definition, a maniacal focus on details. <br />Especially in the beginning. Young <br />companies must produce results every <br />day or risk closing their doors.”<br />
  12. 12. Vanguard moment:<br />“In any well-run business there is, by <br />definition, a maniacal focus on details. <br />Especially in the beginning. Young <br />companies must produce results every <br />day or risk closing their doors.”<br />COMMENTARY<br />
  13. 13. Vanguard moment:<br />“Infusing work with purpose and <br />meaning, however, is a two-way street<br />Yes, love what you do, but your company <br />should love you back.”<br />
  14. 14. Vanguard moment:<br />“Infusing work with purpose and <br />meaning, however, is a two-way street<br />Yes, love what you do, but your company <br />should love you back.”<br />COMMENTARY<br />
  15. 15. Vanguard moment:<br />“One person is in position to nurture a <br />welcoming environment where everyone <br />will feel comfortable and can connect. <br />The store manager. Starbucks’ best store <br />managers are coaches, bosses, marketers, <br />entrepreneurs, accountants, community <br />ambassadors, and merchants all in one.”<br />
  16. 16. Vanguard moment:<br />“One person is in position to nurture a <br />welcoming environment where everyone <br />will feel comfortable and can connect. <br />The store manager. Starbucks’ best store <br />managers are coaches, bosses, marketers, <br />entrepreneurs, accountants, community <br />ambassadors, and merchants all in one.”<br />COMMENTARY<br />
  17. 17. Vanguard moment:<br />“A well-built brand is the culmination of <br />intangibles that do not directly flow to <br />the revenue or profitability of a company, <br />but contribute to its texture.” <br />
  18. 18. Vanguard moment:<br />“A well-built brand is the culmination of <br />intangibles that do not directly flow to <br />the revenue or profitability of a company, <br />but contribute to its texture.” <br />COMMENTARY<br />
  19. 19. Vanguard moment:<br />When Success Becomes Expected<br />
  20. 20. Vanguard moment:<br />“Success has a way of covering <br />up small failures, and when many <br />of us at Starbucks became swept up <br />in the company’s success, it had <br />unintended effects.”<br />
  21. 21. Vanguard moment:<br />“Success has a way of covering <br />up small failures, and when many <br />of us at Starbucks became swept up <br />in the company’s success, it had <br />unintended effects.”<br />COMMENTARY<br />
  22. 22. Vanguard moment:<br />“It is difficult to overstate the seductive <br />power that comps had come to have over <br />the organization, quite literally becoming <br />the reason to exist and overshadowing <br />everything else.”<br />
  23. 23. Vanguard moment:<br />“It is difficult to overstate the seductive <br />power that comps had come to have over <br />the organization, quite literally becoming <br />the reason to exist and overshadowing <br />everything else.”<br />COMMENTARY<br />
  24. 24. Vanguard moment:<br />“A partner’s job at Starbucks was to <br />deliver on the unexpected for customers. <br />Now, many partners’ energies seemed to <br />be focused on trying to deliver the <br />expected, mostly for Wall Street.”<br />
  25. 25. Vanguard moment:<br />“A partner’s job at Starbucks was to <br />deliver on the unexpected for customers. <br />Now, many partners’ energies seemed to <br />be focused on trying to deliver the <br />expected, mostly for Wall Street.”<br />COMMENTARY<br />
  26. 26. Vanguard moment:<br />Reinvention and Transformation<br />
  27. 27. Vanguard moment:<br />“Unlike other organizations or, say a <br />start-up with no past, Starbucks had a long past <br />in which values and winning were part of the <br />culture. The memory of how we historically <br />tried to behave as a company and as individuals<br />—going the extra mile for a customer or <br />colleague, for example—was not so far gone <br />that it could not be tapped.”<br />
  28. 28. Vanguard moment:<br />“Unlike other organizations or, say a <br />start-up with no past, Starbucks had a long past <br />in which values and winning were part of the <br />culture. The memory of how we historically <br />tried to behave as a company and as individuals<br />—going the extra mile for a customer or <br />colleague, for example—was not so far gone <br />that it could not be tapped.”<br />COMMENTARY<br />
  29. 29. SOURCE: http://www.flickr.com/photos/earlg/5572640057/<br />

×