After Work Network

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This presentation was given at the After Work Network event in South Bend, IN. It was a great discussion on the importance of Social Media.

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  • Who is Using Social Networking sites by Gender?
    Facebook
    56% - Women
    44% - Men

    Twitter
    55% - Women
    45% - Men

    LinkedIn
    45% - Women
    55% - Men

    MySpace
    51% - Women
    49% - Men
  • Who is Using Social Networking sites by Age?
    Social Media Growth Rates
    Pew Research
    18-29 – 13%
    30-49 – 27%
    50-64 – 88%
    65+ – 100%
  • Who is Using Social Networking sites by Age?
  • National Household Average - $44,389
  • Operating Manager for 7 Chicago area Domino’s Pizza
  • If Social Media is all about you then you’ll seem like a spammer and no one will follow you.
    90/10 rule
    Do things because they are right, don’t do them because you know you’ll get credit.
    Find the win/win
    When you engage in the conversation you get the opportunity to tell your side of the story
    North Carolina Dominoes
    Two HS boys videoed themselves sticking cheese up their noses and putting it onto Pizzas
    They were fired – but it hurt the dominoes brand nationwide
    Ramon made a video about it talking about his employees
    He also reached out to everyone (100s) of people who commented on the video on YouTube
    His sales went up during the months afterwards while nationally they went down and that NC store went out of business
    Wow your customers
    Amy Korin (popular Social Media Guru in Chicago)
  • After Work Network

    1. 1. Social Media What’s in it for You? What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 18, 2010
    2. 2. 12% 16% 31% 28% 26% 9% 39% 13% Print Radio TV Internet Media Time Spent vs. Ad Spend Time Spent Ad Spend
    3. 3. WHO IS USING SOCIAL MEDIA? Social Demographics
    4. 4. bygender 56% 55% 45% 51% 44% 45% 55% 49%
    5. 5. byage 18-29 30-49 50-64 65+ 86% 61% 47% 26%
    6. 6. byage 0 - 17 18 - 34 35 - 49 50+
    7. 7. ByIncome $104,000 $78,000 $58,000 $44,000
    8. 8. TWITTER Social Demographics
    9. 9. 1.8 Million new accounts per day
    10. 10. Lady Gaga has the most followers with 7,119,459
    11. 11. 24% of Twitter users have 0 followers
    12. 12. 19% have at least 10 followers
    13. 13. 36% of Twitter followers have more following them than they follow
    14. 14. 97% of Twitter users have less than 100 followers
    15. 15. 81% of Twitter users are following less than 100 people
    16. 16. 41% of Twitter users haven't tweeted since they opened their account
    17. 17. FACEBOOK Social Demographics
    18. 18. 500 Million Users World-Wide
    19. 19. Approximately 250,000,000 Log in daily
    20. 20. Approximately 150,000,000 US Users
    21. 21. 2nd Most visited website in the world
    22. 22. HAS 130 FRIENDS Average User:
    23. 23. SPENDS 46 MINUTES PER DAY ON FACEBOOK Average User:
    24. 24. CONNECTED TO 80 COMMUNITY PAGES, EVENTS AND GROUPS Average User:
    25. 25. CREATES 90 PIECES OF CONTENT EACH MONTH Average User:
    26. 26. YOUTUBE Social Demographics
    27. 27. 2,000,000,000 VIDEOS PER DAY WATCHED
    28. 28. 52% OF PEOPLE SHARE A VIDEO DAILY
    29. 29. EVERY 00:01:00 = 35:00:00 OF VIDEO UPLOADED
    30. 30. LINKEDIN Social Demographics
    31. 31. 80,000,000 MEMBERS
    32. 32. 40,000,000 MEMBERS OUTSIDE U.S.
    33. 33. NEW MEMBER EVERY 00:00:01
    34. 34. EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS
    35. 35. Case Studies
    36. 36. Ramon DeLeon
    37. 37. • Its not about your product or service; its about connecting with your customer • Make deposits in the good will bank • Fight Social Media Fire with Social Media Water • Don't get bogged down and measure everything • Make each program your own • Learn to apologize really well
    38. 38. Kirsten Watson
    39. 39. • Created a strategic SEO plan • Created content strategy to cement them as a valid resource to their clients and the industry • Developed a strategic blogging campaign • Sought out their clientele • Built creditability among online professional groups • Built relationships on social networking sites • Created their own community for people who work within the supply chain.
    40. 40. • 2.7 times increase in website traffic • 3.2 times increase in conversion • 5.3 times increase in blog traffic • 6.0 times increase in registration of community members
    41. 41. Social Media What’s in it for You? What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 18, 2010

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