Tips for a Social Media Strategy

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Community and Voluntary groups Socila Media Strategy Tips.

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Tips for a Social Media Strategy

  1. 1. Tips forTips for Social MediaSocial Media StrategyStrategy Sue BlanternSue Blantern Circuit RiderCircuit Rider Communities 2.0Communities 2.0
  2. 2. Introductions 1. Name 2. Organisation 3. Job Role 4. Key thing your Social MediaM MUST do
  3. 3. What we’ll cover 1. Overview of Social Media 2. Things your Strategy Needs 3. Examples 4. Branding 5. Monitoring
  4. 4. Social Media is…. Social media is social software which mediate human communication. Social media is ubiquitously accessible, and enabled by scalable communication techniques. In 2012, social media became one of the most powerful sources for news updates. http://en.wikipedia.org/wiki/Social_media
  5. 5. Or… It’s YOU talking to PEOPLE about YOU - Marketing It’s PEOPLE talking to YOU about YOU – Members/Volunteers/Funders It’s PEOPLE talking to PEOPLE about YOU – Raising profile
  6. 6. Does Social Media matter?
  7. 7. Your Organisation – Reality check • What’s your attitude to technology? • What is your technology role? • Who will drive any changes? • Who will implement any changes? • What support will you need?
  8. 8. Improve Your Online Presence 1. Your website is 1 in 630m 2. Communicate more efficiently 3. Reach more people by ‘going to where they are’ 4. Drive relevant traffic to your website 5. Increase numbers of enquiries/members/volunteers
  9. 9. Considerations 1. Branding 2. Content 3. Time 4. Capacity 5. Interactions 6. Commitment
  10. 10. Plan Your Strategy 5 Things Your Strategy Needs 1. Aligned to your business plan 2. Knowledge of your audience 3. Clear goals and measurements 4. Great stories & lightweight media 5. Integration
  11. 11. Coffee
  12. 12. 5 Things Your Strategy Needs Align to Your Business Plan • What is your mission • What is your core business aim • What are your core business objectives • Communications plan?
  13. 13. 5 Things Your Strategy Needs Know Your Audience • Where are they online • What motivates them • What do they like • Learn from them/crowd source new ideas
  14. 14. 5 Things Your Strategy Needs Set Goals and Measurements • What KPI’s are important to you • SMART objectives • Realistic and manageable targets • Monitor progress Measure, Measure, Measure
  15. 15. 5 Things Your Strategy Needs Source Stories and Lightweight Media • Who are your best story tellers • What engaging photos can you use • What great videos can you create • What multimedia do you have • What can your clients/customers bring to the table?
  16. 16. 5 Things Your Strategy Needs Integrate Your Efforts • Cut across all departments • Interlinking between all online presence • Link back to your website • Consistent look & feel
  17. 17. Also think about… • What should your online presence achieve? • What information is most important? • Who is your audience and where are they? • What are competitors / similar organisations doing? Over to you Go through YOUR Strategy Basics
  18. 18. Aim Talk to people Make connections Improve your business
  19. 19. Let’s get planning... Pages 6 - 9
  20. 20. Lunch
  21. 21. The World of Social Media
  22. 22. Examples
  23. 23. Brand It All Up • Integrate your efforts • It’s your organisation, not YouTube’s! • Align look & feel across all tools • Simple changes = large impact
  24. 24. Brand It All Up St David’s Penknife Club - Local Fundraisers
  25. 25. Measure, Measure, Measure Meaningful Metrics • Set realistic goals • Create a Metrics spreadsheet • Gather, analyse, act – perpetual loop Metric Measurement Grow Supporters List # Newsletter subs Increase FB comments Average # comments/posts Better attendance at events Attendee numbers year on year Increased action # petition signatures
  26. 26. Measure, Measure, Measure Meaningful Metrics • Use Google Analytics keep track of traffic referrers • Discover the big influencers who drive traffic to you • Track them and bring them closer in • Facebook Insights for FB activity and measuring audience • TweetReach shows the, erm, reach of your tweets (!)
  27. 27. Google Analytics
  28. 28. Google Analytics
  29. 29. Facebook Insights
  30. 30. Facebook Insights
  31. 31. TweetReach
  32. 32. TweetReach
  33. 33. More planning... Pages 11 & 13
  34. 34. So, Top 10 Tips 1. Align SocMed strategy to Business Plan 2. Know your audience 3. Set Goals and Measurement Metrics 4. Source stories & lightweight media 5. Integrate your efforts 6. Unify your look & feel 7. Track and target referrers 8. Measure your impact 9. Gather, analyse, act 10. Adapt and be flexible
  35. 35. Any Questions? ?
  36. 36. communities2point0.org 0845 474 8282 @Communities2_0 slideshare.net/PAVSCRC

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