Suncorp - Social Media and Its Place in Business

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Suncorp - Social Media and Its Place in Business

  1. 1. Social Media & its place in Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube • Your Social Media Strategy • Q&A Adam Franklin, Marketing ManagerWednesday, 2 May 2012
  2. 2. Wednesday, 2 May 2012
  3. 3. Wednesday, 2 May 2012
  4. 4. Wednesday, 2 May 2012
  5. 5. @Franklin_Adam @Bluewire_Media #NAFDA -- Tweet Tweet!Wednesday, 2 May 2012
  6. 6. Show of hands show of hands?Wednesday, 2 May 2012
  7. 7. Wednesday, 2 May 2012
  8. 8. Weiner-gateWednesday, 2 May 2012
  9. 9. ToolsWednesday, 2 May 2012
  10. 10. No time?Wednesday, 2 May 2012
  11. 11. Wednesday, 2 May 2012
  12. 12. MonitorWednesday, 2 May 2012
  13. 13. Relax…Wednesday, 2 May 2012
  14. 14. It’s just like real life!Wednesday, 2 May 2012
  15. 15. TwitterWednesday, 2 May 2012
  16. 16. Wednesday, 2 May 2012
  17. 17. 500 followersWednesday, 2 May 2012
  18. 18. Speaker RetweetsWednesday, 2 May 2012
  19. 19. Delegate tweetsWednesday, 2 May 2012
  20. 20. WinWednesday, 2 May 2012
  21. 21. Results: 40xWednesday, 2 May 2012
  22. 22. Wednesday, 2 May 2012
  23. 23. Wednesday, 2 May 2012
  24. 24. 1. FacebookWednesday, 2 May 2012 comments
  25. 25. 1. Facebook commentsWednesday, 2 May 2012
  26. 26. 2. Share buttonsWednesday, 2 May 2012
  27. 27. 3. Share on your emailsWednesday, 2 May 2012
  28. 28. Wednesday, 2 May 2012
  29. 29. www.ducttapemarketing.com/blogWednesday, 2 May 2012
  30. 30. Source: Data from over 1,500 businesses - http://bit.ly/XDkQVWednesday, 2 May 2012
  31. 31. INVESTWednesday, 2 May 2012
  32. 32. Email MarketingWednesday, 2 May 2012
  33. 33. Wednesday, 2 May 2012
  34. 34. Wednesday, 2 May 2012
  35. 35. Will It Blend? Cost? $50 Views: 7,833,123 Total Video Views: 179,352,371 700% Results?Wednesday, 2 May 2012
  36. 36. The Singing CPAWednesday, 2 May 2012
  37. 37. 1. Set up company pages Social Strategy - BeginnerWednesday, 2 May 2012
  38. 38. 1. Set up company pages 2. Secure your URL Social Strategy - BeginnerWednesday, 2 May 2012
  39. 39. 1. Set up company pages 2. Secure your URL 3. Good content & enable sharing Social Strategy - BeginnerWednesday, 2 May 2012
  40. 40. 1. Set up company pages 2. Secure your URL 3. Good content & enable sharing 4. Watch & listen Social Strategy - BeginnerWednesday, 2 May 2012
  41. 41. 1. Set up company pages 2. Secure your URL 3. Good content & enable sharing 4. Watch & listen 5. Join in Social Strategy - BeginnerWednesday, 2 May 2012
  42. 42. Social Strategy - IntermediateWednesday, 2 May 2012
  43. 43. What would you do?Wednesday, 2 May 2012
  44. 44. Wednesday, 2 May 2012
  45. 45. Wednesday, 2 May 2012
  46. 46. Wednesday, 2 May 2012
  47. 47. Wednesday, 2 May 2012
  48. 48. Up 55% Up 107% (@replies) SalesWednesday, 2 May 2012
  49. 49. Wednesday, 2 May 2012
  50. 50. Wednesday, 2 May 2012
  51. 51. Wednesday, 2 May 2012
  52. 52. www.bluewiremedia.com.au/wacsWednesday, 2 May 2012
  53. 53. ! Adam.Franklin@BluewireMedia. com.au @Franklin_Adam If you’d like a hand with your social media or a speaker at an event, please get in touch. 1300 258 394 ConnectWednesday, 2 May 2012

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