Why social? The business case for social media

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The big question when it comes to social media and business is, "What's the return on investment?" The better question is, "What's the risk of NOT investing?"

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Why social? The business case for social media

  1. 1. Why social? The business case for social media in an era of epic change
  2. 2. Today’s agenda  Introduction to social media  How is it changing our world?  The business case for social media  The bottom line  Resources
  3. 3. Forget ROI. What’s the … RONI?
  4. 4. 4x = 1890 7x = 1670
  5. 5. Top five issues impacting CPAs 1. Keeping up 2. Information overload 3. Doing more with less 4. Being proactive vs. reactive 5. Complexity
  6. 6.  37% have smartphones.  82% use social networking sites.  One in four uses Twitter.  It’s not technology. Source: Pew Internet and American Life project report Young adults and social media
  7. 7. Teens and texting • The average American teen sends about 2,000 text messages each month.
  8. 8. And what about CPAs?92 percent on LinkedIn 78 percent on Facebook 54 percent on YouTube 47 percent on Twitter Why? Connect with business associates Keep up with family and friends Reconnect with old friends Identify and attract new clients Develop your personal brand
  9. 9.  Hierarchy  Command / control  Experience curve  Lecturer  Push The world is changing From: To:  Network  Connect /collaborate  Collaboration curve  Facilitator  Pull
  10. 10. What is social media? Social filter Broadcasting tool Listening agent Networker Teacher What is it not? A waste of time.
  11. 11. “Thinking about information overload isn’t accurately describing the problem. Thinking about filter failure is.” Clay Shirky New York University new media professor, writer, and consultant Social filter
  12. 12. Broadcasting tool Companies that blog:  55 percent more visitors to their official Web sites.  97 percent more links to their Web sites.  434 percent more indexed pages.
  13. 13. Broadcasting tool
  14. 14. Listening agent Bill Sheridan, CAE The Business Learning Institute
  15. 15. Networker Social networking (old) Social media (new) A change in the way we build relationships + = The new math
  16. 16. Teacher
  17. 17. Teacher
  18. 18. Teacher
  19. 19. The age of adaptation “The need to constantly adapt is the new reality for many workers.” Serial mastery These workers “are often left to figure out for themselves what new skills will make them more valuable, or just keep them from obsolescence.”
  20. 20. Meet Seth.
  21. 21. Maddie Jamie
  22. 22. $900 billion to $1.3 trillion
  23. 23. Questions?
  24. 24. Download these slides: Slideshare.net/BillSheridan Follow me:  MACPA’s blog: CPASuccess.com  Facebook.com/BillSheridan  LinkedIn.com/in/BillDSheridan  Twitter.com/BillSheridan  Gplus.to/BillSheridan  YouTube.com/BillSheridan  SlideShare.net/BillSheridan  Flickr.com/photos/Sheridan Why social?

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