The big question when it comes to social media and business is, "What's the return on investment?" The better question is, "What's the risk of NOT investing?"
6. Top five issues
impacting CPAs
1. Keeping up
2. Information overload
3. Doing more with less
4. Being proactive vs. reactive
5. Complexity
7. 37% have smartphones.
82% use social networking sites.
One in four uses Twitter.
It’s not technology.
Source: Pew Internet and American Life project report
Young adults and social media
8. Teens and texting
• The average
American teen
sends about 2,000
text messages
each month.
9. And what about
CPAs?92 percent on LinkedIn
78 percent on Facebook
54 percent on YouTube
47 percent on Twitter
Why?
Connect with business associates
Keep up with family and friends
Reconnect with old friends
Identify and attract new clients
Develop your personal brand
10. Hierarchy
Command / control
Experience curve
Lecturer
Push
The world is changing
From: To:
Network
Connect /collaborate
Collaboration curve
Facilitator
Pull
11. What is social media?
Social filter
Broadcasting tool
Listening agent
Networker
Teacher
What is it not?
A waste of time.
12. “Thinking about
information overload
isn’t accurately
describing the
problem. Thinking
about filter failure is.”
Clay Shirky
New York University
new media professor,
writer, and consultant
Social filter
13. Broadcasting tool
Companies that blog:
55 percent more
visitors to their official
Web sites.
97 percent more links
to their Web sites.
434 percent more
indexed pages.
20. The age of
adaptation
“The need to constantly adapt is
the new reality for many workers.”
Serial mastery
These workers “are often left to
figure out for themselves what new
skills will make them more
valuable, or just keep them from
obsolescence.”