Social Media Presentation 10 Dec 2009 (1)


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Social media and giovernment agencies

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Social Media Presentation 10 Dec 2009 (1)

  1. 1. communications future
  2. 2. Why this is important for you <ul><li>Communications is the lifeblood of what you do </li></ul><ul><li>It empowers you to: </li></ul><ul><ul><li>Exert influence upwards and with peers </li></ul></ul><ul><ul><li>Motivate staff </li></ul></ul><ul><ul><li>Engage, persuade and inform people beyond Chan Street </li></ul></ul><ul><ul><li>Build a career </li></ul></ul><ul><li>It </li></ul>
  3. 3. People can create content People can share content People can comment on content No cost Instantly Without your approval
  4. 4. Communications continuum Cave painting Language Writing Printing press Newspapers Radio TV
  5. 6. Work Culture Community Family
  6. 8. Where does all this fit? Where does this fit?
  7. 9. But how does it work?
  8. 10. multimedia sites twitter social networks blogs Wikis podcasts Today’s common platforms The tools may be gone in five years but the sea change will persist
  9. 11. Multimedia sites
  10. 12. Twitter
  11. 14. Social networks
  12. 16. cheap easy to manage offer information fast allow others to interact builds networks
  13. 17. Wikipedia
  14. 18. audio file downloads computer, mobiles, mp3 players good for dispersed groups multiple formats – monologue, interviews, magazine cheap Podcasts
  15. 19. The world is changing fast It’s now about sharing conversations and building community Opportunities are there for the taking But it will be challenging Implications for agencies
  16. 22. Digital accessibility Culture Skills Privacy and security Building the crowd Translating online interest into real time interest Time Barriers to social media Barriers to social media
  17. 23. Staff communications Engage our audiences Promote our policies Spark interest So how can we use social media So how can we use social media
  18. 24. But why should we do this Within 5 years the 18 year olds today will be: Your audiences tomorrow. Your staff Within 5 years the 18 year olds today will be: Your audiences Your staff Within 5 years your 20ish-something staff will be: Your mid level managers
  19. 25. Ask the right questions before starting Are my audiences online? What will we gain? Where does this fit? Who will do it?
  20. 26. Predictions for the future Thoughts for the future Communications will become more intimate and selective as they become more mobile We will need blended communications for a generation or more … and this will be challenging Community relations will become a distinct discipline as audiences become more knowledgeable and vocal The rise and rise of the power of imagery