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Social Media & Workforce Development


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Published in: Technology, Business

Social Media & Workforce Development

  1. 1. Where Significant Change Occurs<br />Connect 2.0: Using Social Media for Workforce and Economic DevelopmentMarch 8, 201010:30-11:45am<br />
  2. 2. Objectives<br />Learn what is Social Media<br />Understand why your organization should use Social Media<br />Hear how your peers are successfully using Social Media <br />Learn practical tips regarding how you can effectively use Social Media<br />
  3. 3. Introductions<br /><ul><li>Facilitator:
  4. 4. Presenter:
  5. 5. Presenter:</li></ul>Rick Maher, CEO/President,<br />Maher & Maher<br />Chad Aleshire, Program Analyst, <br />Office of Apprenticeship, USDOL/ETA<br />Tricia Ryan, Chief Operating Officer, Worksystems, Inc., Portland, Oregon<br />
  6. 6. Agenda<br />
  7. 7. Do You Tweet?<br />
  8. 8. Social Media is . . .<br />“Social mediais media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.<br /> ~, February 2010<br />”<br />
  9. 9. Simply stated. . .<br />“Social Media is people having conversationsonline.”<br />
  10. 10. Online tools include:<br />
  11. 11. Facebook Statistics. . .<br />Facebook currently has in excess of 350 million active users on a global basis. Six months ago, this was 250 million… meaning around a 40% increase of users in less than half a year.<br /> ~ Econsultancy, January 2010<br />
  12. 12. Social Media Rules . . .<br />Openness<br />Participation<br />Community<br />Conversation<br /> Connectedness<br />
  13. 13. Social Media Rules continued . . .<br />It’s a Dialogue…NOT a Monologue<br />“I really enjoyed the NAWB conference.”<br />“I agree. Maybe next year I will volunteer.”<br />“Yes, the sessions were great and the volunteers were very helpful!”<br />
  14. 14. Who is Your Audience?<br />Matures<br />Gen X<br />Boomers<br />Millennials/Gen Y<br />1925 - 1945<br />1946 - 1964<br />1965 - 1980<br />1981 - 2001<br />
  15. 15. Who is Your Audience?<br /><ul><li>At 60 million strong, more than three times the size of Generation X, Generation Y is the biggest thing to hit the American scene since the boomers. ~ BusinessWeek</li></ul>Tomorrow’s consumers are today’s “digital natives.”<br />
  16. 16. CoP: One Social Media Solution<br />1) domain <br />“Communities of Practice are groups of people who (1) share aconcernor passion for something they do and (2) learn how to do it betteras they (3)interact regularly.”<br />Dr. Etienne Wenger, educational theorist & practitioner <br />2) practice<br />3) community<br />Source:<br />
  17. 17. Goals of Registered Apprenticeship<br /><ul><li>Promote Registered Apprenticeship (RA) to a larger audience
  18. 18. Support RA Initiatives:
  19. 19. Integration with WIA and education systems
  20. 20. Green jobs and healthcare training
  21. 21. Create a network of RA partners and stakeholders
  22. 22. Share best practices and promote peer networking</li></li></ul><li>Why a CoP?<br />Why a CoP for Registered Apprenticeship:<br /><ul><li>2009 Integration efforts to connect WIA, RA and education partners on a national level
  23. 23. Cost effective method to disseminate resources
  24. 24. Consistent stakeholder feedback
  25. 25. Maintain momentum created through action clinics</li></li></ul><li>CoP in Action<br />
  26. 26. Expanded Social Media Options<br />
  27. 27. Success/ROI<br />RA Community of Practice has:<br /><ul><li>Reduced budget issues by bringing the RA community together through the virtual platform
  28. 28. Created a two-way communication vehicle that allows for stakeholder conversation
  29. 29. RA is reaching a 21st century audience
  30. 30. Provides real-time answers and best practices to community member questions and challenges</li></li></ul><li>Experts Say…<br />“British Telecom believes that their “Dare2Share” network saved more than $15 million in the first year. These savings came from people no longer asking silly questions of their manager and re-solving small problems which others already solved.”<br /> &<br />
  31. 31. Worksystems’ Goals<br />Workforce Boards are hard to define<br /><ul><li>So much is done “behind the curtain” </li></ul>We want to:<br /><ul><li>Demonstrate our impact on the community
  32. 32. Build a network of partners
  33. 33. Establish our identity </li></ul>Traditional tools weren’t getting the desired results<br />
  34. 34. Why Social Media?<br />Kirven Todd Phillips, 42: A lot attendant at Gresham Dodge in Oregon before being laid off. For the first time in his life he is having trouble finding work. Though he has a computer at home, he likes to come to the WorkSource center to get help with his job search. "I like the people that work here," he said.<br />Put a “face” on workforce development<br />Edward "Doc" Parker, 58: A buyer and inventory manager before losing his job. He's hoping his work experience and skills in customer service will help him find a new job, but he admits it's been a tough road. "My biggest drawback is that I don't have a college degree," said Parker, who was at the WorkSource center to attend a job club.<br />Evan Byram, 26, was working in construction and is now pursuing an associate's degree in criminal justice and looking for a job with a local police department. He says he probably wouldn't have gone back to school if he hadn't lost his construction job, but he's hoping this will mean that things are better for his family in the long run.<br />Customers tell our story<br />
  35. 35. How to get started<br /><ul><li>Must have strong “foundational” pieces
  36. 36. Choose a few tools – use extensively
  37. 37. Contribute to other sites
  38. 38. Set realistic expectations</li></li></ul><li>Twitter Feed<br />
  39. 39. Worksystems’ Blog<br />Tell stories, start a dialogue.<br />“Lurkers” are welcome!<br />Timely response toallcomments<br /> – even negative ones.<br />
  40. 40. Success & ROI<br />By using Social Media, Worksystems, Inc has:<br /><ul><li>Raised profile with our Board & Opinion Leaders
  41. 41. Generated media stories
  42. 42. Created community advocates
  43. 43. Synced & rallied staff around the same message
  44. 44. Positioned ourselves as forward thinking & tech savvy</li></li></ul><li>Twitter Statistics<br />At the end of 2010, the average number of tweets per day was over 27.3 million. <br />The average number of tweets per hour was around 1.3 million.<br />At the current rate, Twitter will process almost10 billiontweets in a single year.<br />
  45. 45. Lessons Learned & Practical Tips<br /><ul><li>YOU can learn to use social media
  46. 46. Key is relationship building and a commitment of time and effort
  47. 47. Establish strong foundational communication tool then pick a few online tools and use them well
  48. 48. Respond to every comment (positive & negative)
  49. 49. Create the right mix of business and personal</li></li></ul><li>Questions/Answers<br />
  50. 50. Thank You!<br />Chad Aleshire, Office of Apprenticeship<br />202-693-2703<br /><br /><br /><br />Tricia Ryan, Worksystems, Inc.<br />503-478-7326 <br /><br /><br />Check out our blog!<br />Worksystems is on Twitter!<br />YouTubeVideos!<br />Rick Maher, Maher & Maher<br />732-918-8000<br /><br /><br /> <br />