Impact of social media on family structure

2. • This campaign design to analyze the effect of networking sites on the
mind of the people.
• It aims to analyze how social networking sites effect families structure
due to excessive use of social media.
• It aims to analyze that how it disturb the mental ability of people.
• it aims to show that the spending most of their time on SNS reducing
face to face interaction and social skills of people.
• It also aims to learn how to overcome this issue.

3. • Danah Boyd say “ on 5 sep 2006, facebook – a social networking site
mostly used by college students.
• Yong-Yeol Ahn, (2007) say “Social networking services (SNSs) provide
users with an online presence that contains shareable personal
information, such as a birthday, hobbies, preferences, photographs,
writings, etc.
• Kaspersky lab’s research team says social media effecting parents –
children relationship. 21 percent parents admit that relationship with
their children damaged as a result of social networking sites.
SNS damaged relationships
children with parents ( 31%)
parents with children (33 %)
partners (23%)

4. • Albrechtslund (2008) says “a majority of profile holders provides pictures
of themselves and their friends as well as the name of their hometown.
However, only a small minority include their full name, phone number and
e–mail address.
• Global stat counter give statistics of social media usage in Pakistan in
2017.
facebook 98.09%
youtube 0.68%
twitter 0.62%
pinterest 0.31%
instagram 0.13%
tumblr 0.06%

5. • According to the Pakistan Telecommunication Authority as the end of
the september, 2016 there are approximately 135m cellular subscribers in
Pakistan out of total national population of nearly 194m.

6. • Try to get measurable data in our campaign.
• Try to make our campaign as impactful that can change the behaviors of
people towards this issue.
• Try to lead to come back to you social life than social networking sites.
• Try to make our campaign more specific towards our issue.

7. •Try to achieve short terms goals in our campaign and make it as
impactful to start work on long term goals,
• Try to make this campaign more successful at grasroot level
• we also try to get realistic and measurable result in our timeframe

8. primary audience :
Youth ( 15-25)
Parents (35-45)
secondary audience :
Religious scholars
Psychologist
Professors

9.  Model town
 backside of Green town
 Institute of communication studies

10. • Qualitative research
• Questionaire
• Lecture arranged that will be give through( professors,
religious, scholars).
• Pamphlets ,charts
• Interviews

11. tools prices
lecture 10,000
charts ,pamphlets 1000
vehicle 3000
questionaire 500
total 14,500

12.  say HELLO! to the real REAL WORLD!
 Do more things that make you forget your phone.
 screen lead to obesity and aggression.
• RISE AND SHOUT with people.

13. disconnect to
reconnect

14. • make schedule for daily routine that how much time need for what?
• spend your time with their families instead wasting time on SNS .
• use social networking sites for useful purposes.
• participate in social activities and also social gatherings.

15.  We expect that we shall be able to change
the social behavior of people towards SNS
and convince them to spend time with
families and social activities.