This document outlines an advocacy campaign to raise voter awareness and increase voter turnout in Pakistan. The campaign aims to educate citizens on the importance of voting through community meetings, media outreach, and engaging with candidates and leaders. Key messages stress how voting shapes the future and empowers citizens. The strategy will test initiatives in a model district to serve as a guide for broader efforts. The goal is to demonstrate increased voter participation in future elections and institutionalize grassroots civic engagement.

1. ADVOCACY CAMPAIGN
ON RIGHT TO EXERCISE
VOTE
10-10-2017

2. RATIONALE:
• Voter awareness vital for political legitimacy of system
• Only empowering tool for the public
• a crucial predictor of representativeness of elections
• important indicator of health of democracy
• Voter Awareness much needed in Pakistan

3. LITERATURE REVIEW:
• Voter turnout in last general election
• Highest in Australia 94%
• Pakistan (2013) 54%
• India (2014) 66.4 %
• Afghanistan (2014) 58 %

4. LITERATURE REVIEW
• References
• Gallup Pakistan’s Electoral Database (GPED)
• Election Commission of Pakistan (ECP) Website and Reports
• Free and Fair Election Network (FAFEN) Reports
• Aghaaz Foundation Campaign

5. CAUSES OF LOW VOTER TURNOUT
• Lack of interest and awareness of electoral process
• Public Perception of Rigging in Elections
• Voting at family level with men in charge
• Logistic issues: distance, time constraints etc.
• Threat of violence at Polling stations

6. CAMPAIGN OBJECTIVES:
Increase Voters
Awareness
ID card registration
Facilitate New Voters in
Registration
Develop Community
level groups for voters’
awareness
Build an operational
network of volunteers
and community leaders
Advocate voter friendly
policies at government
level

7. CAMPAIGN STRATEGY DESIGN:
• Selection and Development of a Model UC
• Community gathering and corner meetings
• Use of all available media platforms
• Meetings with Candidates and Community Leaders
• Pre and Post campaign survey about voters’ attitude

8. KEY MESSAGES:
• Stress on importance of casting votes
• ‫سے‬ ‫گھر‬‫نکلوگھر‬‫کیلئے‬-‫پاکستان‬ ‫اپنے‬‫کیلئے‬
• ‫ہے‬ ‫سکتا‬ ‫بچا‬ ‫سے‬ ‫سیاہی‬ ‫کو‬ ‫تقدیر‬ ‫کی‬ ‫قوم‬ ‫نشان‬ ‫کا‬ ‫سیاہی‬ ‫پر‬ ‫انگلی‬ ‫کی‬ ‫آپ‬
• Shape Tomorrow by voting today
• ‫ووٹ‬ ‫کیا؟‬ ‫مطلب‬ ‫کا‬ ‫حکمرانی‬ ‫کی‬ ‫عوام‬
• ‫پ‬ُ‫آ‬‫طاقت‬ ‫کی‬ ‫آپ‬ ،‫ووٹ‬ ‫کا‬
• Visual and Pictorial Messages

11. EXPECTED OUTCOMES:
• Raised Awareness about Right to Exercise vote
• Model UC to act as guide for further campaigns and ECP
• Visible increase in Voter Turnout in next General election

12. RECOMMENDATIONS:
• What do you recommend for the future researchers, govt. agencies, civil society,
etc.
• Grass root and community level initiatives required
• Start Small and grow big
• Always take relevant stakeholder on board