Advocacy campaign for improving air quality in Lahore

1. Advocacy Campaign
Improving Air Quality in Lahore

2. Issue selection
 Air pollution in Lahore
 Lahore
 Pakistan’s second-largest city
 Home to more than 10 million people
 High levels of air pollution
 Pakistan at No.4 out of 184 countries
 One of the most polluted cities of south Asia
 PM2.5 level at 68
 100 in dry season
 WHO recommendation is 25 µg/m3

3. Causes of Air pollution
 Vehicular emissions-Leading cause in Lahore
 30% annual increase in vehicles
 Industrial emissions
 CO2,SO2,NO
 Stubble burning in agricultural fields
 Coal burning on Industrial scale
 Power Plants
 Brick Kilns

4. Impact of Air Pollution
 Respiratory diseases and eye irritation
 Leading cause of death
 50,000+ deaths annually
 Reduced visibility
 Loss of vegetation
 Acid Rain
 Damage to material, heritage and monuments
 Effects on growth of plants

5. Remember Recent Smog??

6. Aims and Objectives
 Raise Awareness among citizens about air pollution
 Engage, encourage, and educate citizens to adopt air
friendly measures
 Influence public policy initiatives at government level
through public mobilization

7. Quantifiable targets
 Number of people reached
 Pre and post campaign survey
 Questionnaire about air pollution and its awareness in
public
 Green products usage data
 Transport
 Electronic Appliances

8. Allies
Government Bodies
 Pakistan Environment Protection Agency (PakEPA)
 Transport Engineering and Planning Agency (TEPA-LDA)
 Pakistan Council of Scientific and Industrial
Research (PCSIR)
 Ministry of Climate Change (MOCC)

9. Allies
NGOs
 Centre for Science and Environment (CSE)
 Shehri- Citizens for a Better Environment
 Piedar- Pakistan Institute of Environmental Development &
Action Research
 Pakistan Environmentalists Association (PEA)
 World Health Organization (WHO)
 United Nations Environment Programme (UNEP)

10. Allies
 Green businesses-
 Energy Saving Products
 Light bulbs
 Air conditioners
 Refrigerators
 Eco-friendly Vehicles
 Healthcare Products
 Face Masks
 Air purifiers

11. Resources
 Financial Resources
 Donors
 Charity
 Govt aid
 Corporate Marketing & CSR
 Human Resources
 Volunteers
 Friends and Family
 Concerned citizens
 Govt officials

12. Action Plan
 Pilot Project
 Target Area
 University of the Punjab
 ICS and adjacent departments
 Raise Awareness
 Person-to-Person discussion
 Distribute flyers and banners
 Duration:
 1 month
 Number of people reached
 Target:1000

13. Action Plan
Raising awareness
 See your Lungs campaign
 Medical camps
 Lectures and Seminars
 Awareness walks
 Pollution Masks distribution

14. Action Plan
 Transport Use
 Encourage use of Public Transport
 Car free days
 Carpooling
 Use bicycles for short distances
 No vehicles allowed in city centers
 Clean fuel used in all vehicles
 Timely maintenance

16. Action Plan
 Tree Plantation campaign
 Plantation challenge
 Roof top Gardening
 Public Parks protection and management
 Vertical Greenery

18. Action Plan
 Use of Media
 Print Media
 Columns and blogs
 Letters to the Editors
 Flyers distribution
 Newspaper ads
 Electronic Media
 Local cable ads
 Radio Broadcasts
 Documentaries & vines
 Social Media
 Facebook Pages
 Twitter trends
 Online Petitions
 Emails to Public representatives

19. Action Plan
 Advertising Message/Slogans
 ‫مند‬ ‫صحت‬ ‫زندگی‬ ،‫صاف‬ ‫ہوا‬
 Clean Air, Healthy Life
 ‫جگائیں‬ ‫بخت‬ ،‫لگائیں‬ ‫درخت‬
 Reduce, Reuse, Recycle
 ‫زندگی‬ ‫درخت‬ ،‫موت‬ ‫آلودگی‬
 ‫بچائیں‬ ‫بڑھائیں،زندگی‬ ‫سبزہ‬

22. Action Plan
Side Campaign
 Ban on Public Smoking
 Campus area
 Where children are in proximity
 Public waiting areas
 Public transport
 Laws exist but not implemented

23. Evaluation
 Post campaign survey
 Green products usage data after the
campaign
 Public transport usage change if any?

24. Thank You
for Your
Attention
Any Questions?