Advocacy campaign on child labor

1. Advocacy Campaign
No child labor, more educated Pakistan

2. Introduction
What is child labor?
Employment of children under the age of 18
deprives children of their childhood
interferes with their ability to attend regular school,
mentally, physically, socially or morally dangerous
and harmful.

3. Child Labor in Pakistan
Pakistan is a low developed country
Labor laws are not implemented properly
Primary education system not up to the mark
3.8 million children aged between five and 14 years
are working as laborers
40pc of them are below 10
Mostly employed in the wholesale and retail industry

4. Objectives of the Campaign
 Create awareness about impact of child labor on young minds
 Advocate increased efforts to ensure school enrolment of
children who are in school going age
 Convince parents to send their children to school instead of
work
 Convince employers to not employ underage children

5. Objectives of the Campaign
 Create awareness about evils of child labor to the general
public
 Convince the general public to boycott such sectors of
services industry where child labor is employed such as auto
workshops, brick kilns, restaurants and tea stall etc.

6. Target Audience
 Primary target audience
 Parents
 Employers (Auto workshops, Brick Kiln owners)
 Secondary target audience
 Child Protection Bureau and other Govt. Agencies concerned with children’s
welfare
 Community Leaders of Target area
 NGOs and other welfare organizations working in the field
 Target Area:-
 Sanda Road (Auto Workshops), Moor Khunda (Brick Kilns)

7. Campaign Strategy
 Problem: - children under the age of 14 years working hard labor instead of being
in school
 Vision: - No Child labor, 100% enrolment in primary schools.
 Change: -
 Change in public’s mindset about children’s rights and evils of child labor.
 Positive reinforcement of early enrolment schemes for children working in labor
 Strict enforcement of anti child labor laws in the industry.

8. Message
 causes mental, physical, moral and social harm to children.
 Grave violation of basic children rights.
 Children are any country’s bright future.
 Child enrolment should be increased in order to combat child
labor

9. Channels
Interpersonal communication (convincing employers
and parents)
Mass communication – use of radio and TV
campaigns
Social media – online campaigns and use of social
media for the awareness
Physical visits to child employment places and
children’s homes

10. Visiting the location
Physically visit the areas of child employment,
primary education institutes and residence areas of
the target audience.
Observe the situation first handedly of how child
labor works and their working conditions.

11. Interacting with the audience
 Do a preliminary survey of child labor in the targeted area
 start a pilot project on the shorter scale
 Interact with the audience about the objectives of the advocacy campaign
 get their feedback on the pilot study.

12. Execution
 For child labor employees
 We visited such places of employment where children under the age of
18 worked
 documented the working conditions and type of work that were being
done by these children.
 spoke to the children working there about their family backgrounds and
the reason why they were not attending the school
 also spoke to their employees
 tried to convince them of the harmful impacts of child labor on young
minds

13. Execution
 For families of child labor
we visited residential areas of child labor
talked to the parents of child labor
documented their situation
Most responses were related to poverty and lack
of proper education system in government
schools.

14. Execution
 For general public
 Ran a public campaign to urge the general public to oppose child labor
 boycott such places of employment where children work.
 places include auto workshops, brick kilns, factories, restaurants, tea stalls
and hair salons.

15. Execution
for this purpose, we:
Set up a public petition at change.org
Personally shared the cause with our friends and family
Urged media persons and social media celebrities to
share our petition
Organized p2p (person to person) campaigns for
spreading of the cause

16. Evaluation
Data collection and analyses
Feedback from the target audience
Survey method to find out the impact of the
campaign