The document outlines an advocacy campaign to raise awareness about the harms of child labor and promote increased school enrollment in Pakistan. It notes that over 3.8 million Pakistani children aged 5-14 work, often in dangerous conditions, and many do not attend school. The campaign's objectives are to educate the public and target audiences like parents and employers about child labor's impacts, and encourage them to send children to school instead of work. The organizers visited areas where child labor is common to document conditions and discuss the issue with stakeholders. They partnered with NGOs supporting child rights and education to help execute the campaign through community engagement, media outreach, and establishing partnerships to address the root causes of child labor.

1. Advocacy Campaign
No child labor, more educated Pakistan

2. Presented By
Asad Rizwan
Asadullah Awan
Junaid Mustafa Virk
Hafiz Shahzaibi
Muhammad Bilal

3. Introduction
What is child labor?
Employment of children under the age of 18
deprives children of their childhood
interferes with their ability to attend regular school,
mentally, physically, socially or morally dangerous
and harmful.

5. Child Labor in Pakistan
Pakistan is a low developed country
Labor laws are not implemented properly
Primary education system not up to the mark
3.8 million children aged between five and 14 years
are working as laborers
40pc of them are below 10
Mostly employed in the wholesale and retail industry

7. Objectives of the Campaign
 Create awareness about impact of child labor on young minds
 Advocate increased efforts to ensure school enrolment of
children who are in school going age
 Convince parents to send their children to school instead of
work
 Convince employees to not employ underage children

8. Objectives of the Campaign
 Create awareness about evils of child labor to the general
public
 Convince the general public to boycott such sectors of
services industry where child labor is employed such as auto
workshops, brick kilns, restaurants and tea stall etc.

9. Target Audience
 Primary target audience
 Parents
 Employers (Auto workshops, Brick Kiln owners)
 Secondary target audience
 Child Protection Bureau and other Govt. Agencies concerned with children’s
welfare
 Community Leaders of Target area
 NGOs and other welfare organizations working in the field
 Target Area:-
 Sanda Road (Auto Workshops), Moor Khunda (Brick Kilns)

10. Campaign Strategy
 Problem: - children under the age of 14 years working hard labor instead of being
in school
 Vision: - No Child labor, 100% enrolment in primary schools.
 Change: -
 Change in public’s mindset about children’s rights and evils of child labor.
 Positive reinforcement of early enrolment schemes for children working in labor
 Strict enforcement of anti child labor laws in the industry.

11. Message
 Child labor causes mental, physical, moral and social harm to
children.
 Grave violation of basic children rights.
 Children are any country’s bright future.
 Child enrolment should be increased in order to combat child
labor

12. Channels
Interpersonal communication (convincing employers
and parents)
Mass communication – use of radio and TV
campaigns
Social media – online campaigns and use of social
media for the awareness
Physical visits to child employment places and
children’s homes

13. Visiting the location
Physically visit the areas of child employment,
primary education institutes and residence areas of
the target audience.
Observe the situation first handedly of how child
labor works and their working conditions.

14. Interacting with the audience
Do a preliminary survey of child labor in the targeted
area
start a pilot project on the shorter scale
Interact with the audience about the objectives of the
advocacy campaign
get their feedback on the pilot study.

15. Execution
 For child labor employees
 We visited such places of employment where children under the age of
18 worked (10 Auto workshops and 2 brick kilns)
 documented the working conditions and type of work that were being
done by these children.
 spoke to the children working there about their family backgrounds and
the reason why they were not attending the school (30 Children)
 also spoke to their employees
 tried to convince them of the harmful impacts of child labor on young
minds

16. Execution
 For families of child labor
we visited residential areas of child labor
Visited 50 Houses
talked to the parents of child labor
documented their situation
Most responses were related to poverty and lack
of proper education system in government
schools.

17. Execution
 For general public
 Ran a public campaign to urge the general public to oppose child labor
 boycott such places of employment where children work.
 places include auto workshops, brick kilns, factories, restaurants, tea stalls
and hair salons.

18. Execution
for this purpose, we:
Set up a public petition at change.org
Personally shared the cause with our friends and family
Urged media persons and social media celebrities to
share our petition
Organized p2p (person to person) campaigns for
spreading of the cause

19. Partners
SPARC-Society for the Protection of the Rights of the
Child
A policy and research based NGO for children
Works for the education and protection of child
rights
Centers for the education of street children
Provides Non-formal education to working kids

20. Partners
 CCFP- Child Care Foundation of Pakistan
 Institutes of formal and non formal education for children
 673 Non - Formal School setup in Different Parts of Pakistan
 9655 Primary Pass Children Mainstreamed into Government
Schools
 120 Vocational Centers setup in Rural Areas
 17158 Children Provided Medical Care to date

21. THANK YOU
FOR
YOUR
ATTENTION
ANY QUESTIONS??