The Pollak Library guide to Twitter for Higher Education: http://www.library.fullerton.edu/guides/twitter-highered/ Created and maintained by Colleen Greene, Systems Librarian
Available on Slideshare: http://www.slideshare.net/colleengreene/the-pollak-librarys-social-web-presence-how-we-use-social-media
Brogan, C. (2008, June 13). Starting a Social Media Strategy. ChrisBrogan.com. Blog. Retrieved December 3, 2009, from http://www.chrisbrogan.com/starting-a-social-media-strategy/
Stanford University: http://www.facebook.com/stanford Very engaging posts. Facebook office hours.
Johns Hopkins on Twitter: http://twitter.com/johnshopkins Daily Tweets. Replies to, attributes, and mentions students and other Twitter users. Frequently ReTweets posts from other campus entities and organizations of interest.
USC Transportation on Twitter: http://twitter.com/uscparking Mainly game day parking updates Non-Twitter uses can still subscribe to text alerts.
Facebook News Feed: subscribe to pages of professional and personal interest.
“Titan Web Geek User Group” Facebook Group: http://www.facebook.com/home.php?sk=group_155634314475880&ap=1
Hashtags to follow.
Save terms of interest as Twitter Searches.
Build and manage custom Twitter lists of colleague/interest groupings. Limited to ~ 20 Twitter groups. Ex: “Library Professionals” by @colleengreene: http://twitter.com/colleengreene/library-professionals
Twitter Search: http://search.twitter.com Follow any hashtag. Subscribe to this query in your favorite RSS feed reader.
Delicious: http://www.delicious.com Social bookmarking Curate your personal archive of links to useful websites, articles, photos, videos, etc. Share with your colleagues. Discover new colleagues with similar interests. Subscribe to users, or to particular feed tags, via RSS. Pull and embed tags and feeds into third-party sites.
Google Reader: http://reader.google.com Personal RSS feed reader Organize related feeds into folders. Tag items by topic for personal archiving Follow colleagues who share items of professional interest. Can share selected articles via Twitter, Facebook, Digg, email ,etc.
YouTube Colleen’s “Internet Privacy & Safety” custom playlist: http://www.flickr.com/photos/crobledo/5118042217/sizes/z/ Arizona State University’s channel: http://www.youtube.com/user/ASU
Social Media Trends: Applications for Higher Education Professionals
Colleen Greene, MLIS
Systems Librarian, Pollak Library
CSUF University Business Institute
October 26, 2010
Introductions, experience & interests.
The Pollak Library’s approach.
Is your organization ready?
Good higher ed examples.
Personal Learning Networks (PLNs).
My PLN toolbox.
Target Audience Extra Horsepower
Image courtesy of Martin Deutsch Image courtesy of NASA
-- Pew Internet & American Life Project (2010, February 3)
Channel-Specific Social Networking Site (SNS) Stats
66% of younger SNS users (12-29 years old) use MySpace.
36% of older SNS users (age 30 and up) use MySpace.
71% of younger SNS users (12-29 years old) use Facebook.
75% of older SNS users (age 30 and up) use Facebook.
8% of teen SNS users (17-17 years old) use Twitter.
33% of young adult SNS users (18-29 years old) use Twitter or another status updating
19% of adult SNS users (age 30 and up) use Twitter or another status updating service.
Even though Twitter currently has a much lower percentage of
SNS users, its site traffic is climbing at too high a rate to ignore.
Our Social Media Team will reassess the continued use of
MySpace after the 2010-11 academic year ends.
-- Compete, Inc. (2010, September).
Site Traffic Comparison MySpace Facebook Twitter
Unique Visitors (09/2010) 59,475,424 130,812,106 28,353,704
Change in Unique Visitors (since
-19.19% +23.91% +13.47%
or starts a
use these tools
in a way that
credible content and
resources or services,
in addition to
reminding patrons of
materials and services
(I/M, phone text, 24/7
chat, e-books, etc.).
services and sources
(i.e., Tweeting a
subject guide link) to
avenues to library
Share information and services by making these
easily and readily accessible via a variety of
determine if we
are meeting user
needs, and if not,
how we can
with a public
of social media
for the campus,
the campus our
innovative use of
social media and
Demonstrate responsible and appropriate uses
of social media to students.
Keep abreast of, review, and evaluate new social
media tools and uses.
Recommend those that meet our other Social Media
Goals and that might be of value to our patrons.
Social Media Coordinator
Social Media Team Chair
Social Networking Sites
Social Media Team
Team members have to
already be active users
Social Content Sites
Social Media Team
Library faculty and staff
Your content contributors don’t already use
Someone has to approve every post before it
can go live.
You don’t want to actually engage & seek
contributions from your community.
Strategy isn’t the goal. It’s
the path you plan to take to
get there. So, let’s put some
goals out, and then talk
through how to build a
strategy to reach them.
-- Chris Brogan
Includes all the different
people and websites you
use in order to collaborate,
communicate and learn.
The avenues of sharing you
use to exchange ideas cross
-- Lisa Michelle Dabbs, M.Ed.
discussion of all things
related to higher ed.
▪ Ongoing discussion of
current education topics
▪ Weekly chat on pre-
selected topic Tuesdays
12pm EDT & 7pm EDT.
WHAT I SUBSCRIBE TO
Google News alerts.
(mentions) of my
HOW FREQUENTLY I CHECK
A few times a week.
Evenings, weekends, or lunch.
Daily during work week.
Not so much on weekends.
It’s easy to get
Start with 1 or 2 different
Explore a new tool every
It’s not going away.
Students and patrons
It’s a great way to stay
informed & learn!
Give it at least 3-6 months
before calling it quits.
Ask for advise!
Image courtesy of Brent Moore