1. Submitted By :
Bhupender Singh Jadon
Client Servicing On Maruti Dzire &
Daawat

2. OBJECTIVE
BRAND MANAGEMENT

3. Research Done Till Date
• How launch of Hyundai X-cent
impacting Maruti Dzire stand in car
market
• Survey Of Rice brands present in
market

4. Objectives of Hyundai X-cent survey
• Marketing Strategy adopted by Hyundai
• Unique features which is not available in Dzire
• Delivery Time
• Customer Response

5. Conclusion
No special marketing strategy adopted
Features Include :
• BOOT SPACE – 407 LITRES WHICH IS BEST IN
THIS CLASS CATEGORY
• REAR AC VENT
• ALLOY – 15’’ DIAMOND CUT
 1-2 Months Delivery Time
 Not much excitement among customers

6. Reason for Low Response
• They didn’t adopt any special marketing
strategy
• Hyundai after sales service is less effective as
compared to Maruti
• Nothing big special features in X-cent which
instantly attract customers
• No difference in pricing
• High delivery time

7. Objective of Rice Survey
Effect of increase in price
rise on consumer &
shopkeeper

8. Name Of Brands
India Gate
Kohinoor
Radical
Best
Daawat
Hello
Aeroplane
Shakti Bog
Shri Lal Mahal
Dunaar

9. Images

10. Places & Market Covered
Sector 50 , 51 , 52 , 54 , 55 , 56 & 57
Local Kirana Stores
The Ardee Mart
Home Pride
SRS Value Bazar
Sangam Bazar
MORE

11. Available Price Range in Rs.
• India Gate : 70 , 110 , 135
• Hello : 70 , 106 , 130
• Daawat : 80 , 100
• Doonar : 80
• Hello : 70

12. Special Offers
• India Gate offering 1+1 on 70 rs. Rice
• Hello rice also offering 1+1 on 70 rs. Rice
• Daawat coming with new biryani

13. Market Leader
1. India Gate
2. Daawat
3. Hello
4. Aeroplane
5. Kohinoor

14. Effect Of Price Rise
• Local kirana stores feeling the pinch because
sale has gone down as customer coming to
these shops are generally middle or lower
middle class .
• But for big shops like MORE , SRS value chain
has no effect of price rise because customer is
more concerned about quality & also
customer coming there is upper middle class
or above .

15. Threats & Suggestions
• Hello slowly slowly capturing market of India
Gate in price range of 70 rs.
• Daawat coming with new variety of biryani
rice which has no competitor in market.
• India Gate either reduce prize or come up with
very special offering which Hello can’t
challenge
• Daawat biryani super 90 & rozana can give run
for money to India gate

16. THANK YOU