Current Trends- Indian Paint Industry• Indian Paint industry’s total market size is US$1400 million.• The organized sector of the industry is 55%. The 45% unorganized sector has about 2500 units.• The total volume of the market is 600,000 MT.• The paints industry is expected to reach Rs 24,000 crore by 2011-12.• A decorative paint market of at least 2,000,000 tonnes by 2013
FEATURES OF JAMBOREE PAINTS• Minimize the impact on air quality and have the highest air quality ratings• Deliver long-term performance.• Less coats are required• The need for regular touch up is eliminated.• Do not affect the health of the painters as well as people who live and work.
VISION• Jamboree Paints aim to become one of the top five decorative company in India,• Simultaneously the company has long term value in industrial coating business.
MISSION• Jamboree Paints aim customer preference that can be manufacture value added products.• The company wants to become large decorative paint industry in India.
SWOT ANALYSISSTREGNTH-• Pricing power on middle and upper middle classWEEKNESS-• It is new for the market so can be succeed or not because of many competitors are thereOPPORTUNITY-• Paint is a growing sector in India• Rural and city town.THREAT-• High competition in market• Technology any time change• Domination of few foreign player
Market Strategy• Approach smaller town,• Close relationship with the dealers.• Provide best quality product at reasonable price,• Direct link with consumer through help line• Provide discount to attract retailer• Create social contact through organising events, advertisement on TV, magazines and newspaper.
MARKETING MIX4Ps of marketing mix• Product• Price• Place• Promotion