Marketing plan.Hope you will benefit with this.

1. AJAY COLD STORAGE
PRESENTED BY :
SHUBHAM JAIN
SOMESH GUPTA
SARIKA KANSAL

2. • Executive summary
• Situational analysis
• Marketing Strategy
• Target customers
• Positioning
• Marketing Research
• Implementation
• Financial Analysis
CONTENTS

3. EXECUTIVE SUMMARY
• Leading cold storage facility provider in Delhi.
• Expects to expand in Whole of India.
• Proposes to have retail or grocery stores in towns
as the major clients.
• Aims to follow a strategy of market expansion.

4. SITUATION ANALYSIS
• Expansion done by developing a nationwide channels.
• Strategically establish display racks in stores.
• Positioning in all towns and electrified villages
• Make display racks available for either sale or lease.

6. STRENGTHS WEAKNESS
•Previous experience •Huge cost involved in expanding
•Strong brand image •Lack of brand awareness
•Offer product at fair price •Difficult to monitor the progress
•Low expenditure required
for advertising.

7. OPPORTUNITY THREAT
•Diversify the product line. •Threat of any new major
competitor
•Expand product range •Duplication of technology.
•Open full-fledged stores of
their own.

8. PRODUCT OFFERINGS
• Agro Products
• Fruits

9. Top Food Retailers in India (2014)

10. TARGET MARKET(Primary)
• In Tier-2 cities through major vegetable shops:
Reliance fresh
Easy day
Mother dairy

11. TARGET MARKET(Secondary)
Retail and wholesale shops or dealing in
vegetables and related product located near
sabzi mandis

12. POSITIONING
• Market leaders in the cold storage business as
far as Delhi is concerned.
• Need to be backed by sound credentials.
• Diverse set of finance options to lease or sell
our products.
• Make value proposition attractive.

13. MARKETING RESEARCH
• Have constant feedback from the
store owners, done by sending a
company personnel every month.
• Try to have knowledge about
competitor’s products.

14. IMPLEMENTATION
• 24x7 call centre.
• Weekly monitoring of the reports.
• Intensive lab testing.

15. FINANCIALANALYSIS
• Total first year sales revenue - Rs. 2 crores
• Average realized price of Rs. 20000 per
unit.
• Variable cost per unit of Rs. 16000 for 1000
unit sales.
• Fixed Cost - Rs.2000 per unit.
• Technicians costs around Rs. 5,00,000.

16. Continued..
• Earnings from maintenance includes
Rs.7,50,000
• Total profits includes 20lacs+2,50,000=
22,50,000 for 1 year.
• The ratio of Profit for sales =11.25% which is
quite good for expansion of an enterprise.
• We give trade discounts to our regular
customers @5% on every new purchase.

17. 0
5000000
10000000
15000000
20000000
25000000
1
Ajay Cold Storage
Total cost Earnings from maintenance total Revenue Total profit earned

18. THANK YOU
ANY SUGGESTIONS AND
QUESTIONS ???