INTRODUCTION• India ranks second among the footwear producing.• Major concentration on gents footwear.• Major production centres in India.• Footwear industry is a significant segment of the leather industry.• Key players in Indian Footwear market.• The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market.• Chennai Leather research Institute & Footwear, design & Development Institute.
50 percent of the total domestic production is exported. The Indian footwear market is expected to worth INR 475 bn by 2025,representing a compounded annual growth rate of 7%
CHI SQUARE TEST HO: PRICE IS INDEPENDENT OF FAMILY MONTHLY INCOME HA: PRICE IS DEPENDENT OF FAMILY MONTHLY INCOME LEVEL OF SIGNIFICANCE: 0.05 THUS, 0.009 < 0.05, SO WE REJECT THE HYPOTHESIS AND CONCLUDE THAT PRICE IS DEPENDENT OF FAMILY MONTHLY INCOME. Chi-Square Tests Value df Asymp. Sig. (2-sided)Pearson Chi-Square 21.887a 9 .009Likelihood Ratio 24.661 9 .003Linear-by-Linear Association 3.372 1 .066N of Valid Cases 205a. 4 cells (25.0%) have expected count less than 5. The minimum expected count is 1.62.
FRIEDMAN TEST HO: THERE IS NO SPECIFIC PREFERENCE FOR THE BRANDS HA: THERE IS SPECIFIC PREFERENCE FOR THE BRANDS LEVEL OF SIGNIFICANCE:0.05 THUS, 0.000<0.05, SO WE REJECT THE HYPOTHESIS AND CONCLUDE THAT NIKE IS THE MOST PREFERRED BRAND FOLLOWED BY REEBOK, ADIDAS & SO ON…. Ranks Mean RankRank_of_Nike 2.07Rank_of_Reebok 2.66Rank_of_Puma 3.73Rank_of_Adidas 2.69Rank_of_Woodland 4.51Rank_of_bata 5.35
DIAGNOSIS• From the survey analysis, we come to know that Branded shoes are being preferred out of which Nike is most popular as compared to the other brands.• The main target of age group will be “below 25” and “25-45”.• Most of the respondents prefer to wear branded shoes for daily use and sports activity [gym].• Respondents purchase new pair of branded shoes every 12- 15 months and they purchase it mostly from retail stores.• Quality is the most important & satisfying factor while purchasing any branded shoes.• Respondents are ready to pay anywhere between Rs.1500 to Rs. 5000 for a pair of branded shoes.• People like to try out new & different designs in branded shoes as they would welcome new styles on the basis of trend change.
CONCLUSION• According to the research conducted, we would start with acquiring Franchisee from Nike as it is most popular among all the brands.• We would have the range of different & new designs of sports shoes for males as well as females for the age group between “18-25” and “25-45”.• We would price the products between the range of Rs.1500- Rs.3000• We would see that the latest trend is available at our retail store.