in this PPT i give some information about plc decline stage and strategy during this stage with examples

1. Presented By : Bhavish Sharma

2. The Stages that a product goes through during
its life : Introduction , Growth , Maturity and
Decline.

3. • The decline stage in the product life cycle is
when a product dissolves as a result of
decreased or negative growth.
• It is very clearly demonstrated by the fall in
both sales and profits.

4.  Market in Decline:
 Falling Sales and Profits
 Product Withdrawal
Benefits of the Decline Stage :
 Cheaper Production : There may be opportunities for some
companies to continue selling their products at a profit, if they are able to
reduce their costs.
 Cheaper Markets : For some manufacturers, another way to
continue making a profit from a product during the Decline stage may be to
look to new, cheaper markets for sales

5.  Continue Products with Improvements:
Qualities and features are improved to accelerate sales. Products
undergo minor changes to attract buyers.
 Drop the Product:
 When it is not possible to continue the products either in original
form or with improvement, the company finally decides to drop the
products.
 Product may be dropped in following ways:
i. Sell the production and sales to other companies
ii. Stop production gradually to divert resources to other products
iii. Drop product immediately.
 Price : cut prices
 Advertising & Communications : Reduce level to retain loyalists.
 Place : Go selective