This slide presents different marketing and business strategies adopted by firms in various stages of Product Life Cycle. Submitted by: Prakhar Singh

1. product life cycle?

2. Product Life Cycle
Introduction Growth Maturity Decline

3. Stage I Introduction
a. Don’t enter all markets at the starting
b. Visualise product market to enter first
c. Analyse the profit potential of each market
d. Then decide on which market to enter first

4. Stage II Growth
To sustain rapid market share growth in this stage
a. Improve product quality
b. Enter new market segments
c. Increase distribution channels
d. Add new features
e. Lower prices

5. Stage III Maturity
Market Modification: increase either number of brand
users or frequency of use by existing consumers
Product Modification: stimulate sales by improving quality,
features, or style
Marketing Program Modification: stimulate sales by
modifying non-product elements like price, distribution, and
communication's

6. Stage IV Decline
Harvesting: gradually reducing a business’s cost while maintaining sales.
1. Cut R&D
2. PPE investment
3. Reduce product quality, sales force, ad. Expenditure
Divesting: when the tries to sell the product to some other firm.
1. Decide whom to sell the business to
2. If not able to sell then decide how to liquidate the brand
3. Decide how much inventory and service to maintain for existing customers