The document discusses envisioning a safer way for women in Melbourne to travel at night. It proposes developing an app that maps safer routes home based on crime data and lighting levels, with the goal of reducing nighttime incidents. It outlines partnering with local organizations and the city for testing and rollout. The strategy is to first launch in central Melbourne and then expand to other cities in Australia before selling the solution internationally, starting with governments that have open data policies like the Netherlands and Finland. The main challenge is normalizing different data sources to calculate safety scores and route recommendations.

1. ENVISIONING A BETTER MELBOURNE
After Dark
Towards getting home safe to our loved ones.

6. Plot a safer route for
women to reach home so
that we can reduce te
overal night time
incidents
HOW MIGHT WE

11. Key Partners
NGOS
For partnerships and long term
testing
CITY OF
MELBOURNE
Channel for beta launch
VICTORIA POLICE
Granular data sets for crime
incidents

12. Go to Market Strategy
MVP FOR CBD
we will first test the MVP
in the CBD and work
with NGOs and women
organisations.
EXPAND TO
OTHER CITIES
Once City of Melbourne
succeeds, expand to
other cities.
SELL TO GOVS
When this is adopted
Australia wide, we will
sell the product to other.
governments

13. COMPETITORS &
OPPORTUNITIES
• There are no existing solutions in Australia
• In other countries, it is pretty limited and some no
longer work.
• The first countries we will attempt to work with are
the Dutch and Finnish government because they have a
lot of open data.

15. BIGGEST
CHALLENGE
Data Normalisation

16. Pedestrian count: Counts per minute - updated every 15 mins.
Lighting: Light type,Watts, location
Street lights: Emited lux levels
Sensor reading(2014,2018): light level, every 5 mins, used to to predict the current lighting
<------------------------------------------->
0 (very safe) 10 (Very unsafe)
Pedestrian, combined lighting: normalised.
Cell Score = Normalised (Weight1*(pedestrian) + weight2*(combined lighting))