InteractiveInteractiveTelevisionTelevisionIt begin where it started from a common black and white television,which then evolves into becoming an Interactive television.During the early period, producers have been trying to enhance andproduce programmes and channels in becoming more interesting,dynamic, participatory and educational in which it is known asinteractive.
IntroductionIntroductionWhat is an Interactive television ? a combination between an interactive technology and television. offers a control over programming system where it enables the audienceto response immediately to the programme. It also refers to any technology that the audience has the power to make atelevision channel or programme to engage in a dialogue. having a dialogue which takes the audience beyond a passive experienceof watching television and allowing them to make their own choices andtake certain action . broadcasters and platform operators such as cable companies can easilygive information together with the television signal and also give theaudience an opportunity to send back the information. It is a relationship between the audience and the producers will haveexciting ways to interact with one another.
How does interactive TVHow does interactive TVworks?works?• Works through a lot of technologies• Helps us by provide two-way communication path between your digital cable serviceand the programmer or advertiser• This kind of path gives us ability to interact with your TV via elements such as real timescreen pop-ups and message overlays• Real-time screen pop-ups here mean it appear and alert you that your system has beeninfected with spyware or malware. When you browse on Internet, you may come acrossa lot of pop up advertisement of different products which may contain hidden maliciouscodes or scripts running in the background. When you mistakenly click on the window,the hidden code or scripts will get installed on your computer automatically.• Message overlays here mean a tiny utility that shows a message box or task dialog on adimmed desktop. This ensures the attention of the user and makes it a great app forany script that needs to inform a user.
Examples images of:Examples images of:a) Real time screen popups
Through interactive TV and pressing a button on your remotecontrol, we can obtain useful information such as news,weather and traffic news.Through one click of your remote, we can buy many servicesand products that we want on the screen, access free productoffers, and get up-to-the-minute of news or weather, andmany more.We can also pause the live programming, record the shows orskip it through TV advertisements if only our TV has alreadyinclude DVR’S (digital video recorders) which it offering asimple way to access what they want to watch when theywant to watch it.
Nowadays, interactive TV has the ability to vote or cast ouropinion via the TV set.Now, lots of television programming asks the viewers toparticipate on live in their show.This kind of asking include of giving our opinion or views of thenew program, voting for the favourite entertainer, take part inthe games show and many more.
Interactive programming benefits both theviewers and businesses involved.For viewers, there are more choices inprogramming than ever before and you can domuch more with how you view your TV.For businesses, interactive TV helps themmarket products and services that a specificviewer or household is interested in. InteractiveTV is here to stay and you should see muchmore uses for it in the near future.
Examples of Interactive TVExamples of Interactive TVprogramsprogramsDominos Pizza: Ordering Goods•This was one of the first interactive TVpromotions to really get some buzz.•As described from the press releasedated Nov. 17, 2008: "TiVo subscriberscan seamlessly access their DominosPizza order from various advertisingentry points on the TiVo user interfaceby clicking on "Order Your Pizza" theycan log-in with a simple accountnumber build their pizza order rightfrom the television set by selectingtype of crust, toppings, and sauces,and get the pizza delivered by theirlocal Dominos Pizza."
Future of Interactive televisionFuture of Interactive television development of interactive television has developed tremendously but it may facechallenges that might occur not only in this present day but also in the future as well. the first obstacle that Interactive television may face is the inconsistent of technologyamong the multiple systems of operators. The rapid decrease of the cost of establishing infrastructure had made it to be moreexpensive to standardized even surround a single company On the bright side, in terms of advertising; interactive television had boost up somerevenues for the advertisers. The production and rise of channels, programmes and the arrival of interactive televisionare creating a newly landscape and brings revenue for the advertisers. interactive television opens up numerous opportunities of technological and businesses suchas for network operators, advertisers, broadcasters and television content providers. an interactive advertising, it is used to signify the communication of marketing andbranding messages of using the expanded function which is supported by interactivetelevision and digital broadcast. One of the factors or challenges that an interactive television face is the rise or theemergence of personal video recorder or also known as “PVR”.
BibliographyBibliography Interactive Television International. Interactive Television contentdefinitions, Retrieved from http://iemmys.tv/itvi/message_boards.html Hodge, Winston William. Interactive Television: A Comprehensive Guidefor Multimedia Technologists. New York: McGraw Hill, 1994. Jensen, Jens F. The concept of interactivity in interactive television andinteractive media. In Jensen, J.F. and Toscan, C. (eds). InteractiveTelevision: The TV of the Future or the Future of TV?, Aalborg UniversityPress, Aalborg, 1999. NDS Business Consulting. Digital TV – Creating new revenueopportunities, Broadcast Papers.com, 1999. Retrieved fromhttp://www.broadcastpapers.com/broadbiz/NDS_Creating_Revenue.pdf