1. Who would be the audience for
your media product
Ben Jacks AS Media Evaluation
2. Survey Monkey
In order to gain results for my magazine and find out who my target audience
would be and who fits in the grime media category I created a survey with 10
different questions involving interests in Grime and also personal questions such as
male/female and age.
I gained 58 responses and tried to get responses from all over not just from my
local area to try and make it as accurate and fair as possible.
To view my survey visit this site:
https://www.surveymonkey.com/r/Preview/?sm=2J2IMl4amiPN0b7eSCuhWtBinQO
_2BlIhJRWza0Du70OP7tZYNYV6AB8ybEFDb_2Bxln
3. Survey
After creating a survey and viewing the results I found that the main group of
people that listened to Grime and knew the most about Grime were those aged 16-
21 and even more so, those who were male. Straight away this gave me a guess of
what my target audience was going to be.
Of course there were exceptions however and there were people who enjoyed
listening to grime who did not fit into this group. I figured that with which ever
genre or target audience I chose there would always be people who did not fit into
the stereotype and I found this in my survey.
4. Survey 2
I also did a survey where I showed them pictures of different people with different
ages and genders and when I showed them the image of the boy aged 18, 80% of
people said that they thought that they would listen to Grime which suggests that
the main audience for genre of Grime is younger males so this backs up my target
audience.
Similarly, I showed 10 more people a picture of an 18 year old girl and all of the
people thought that she would listen to Pop music. This shows the gender
stereotype towards my genre. This allowed me to try and stay away from
advertising towards young girls as I gathered that there would not be any young
girls reading my magazine, if any.
5. Other
Also the target audience for my magazine will be males aged 16-21 years old
because the majority of the artists are based in this age group so they will attract
people who are the same age and gender as them.
I looked at various different other Grime magazines and also Grime music videos
and all of the artists were male with most being in the age range of my target
audience. After doing some research, I found that most people listen to artists who
are most like themselves as the listener idolises the artist so tries to be like them.
