From surveys of 17 students, the author found that rock music was the most popular genre, followed by indie and rap. One Direction was the most popular singer, indicating the magazine may appeal more to female readers. Most respondents were male, but the magazine could still attract female readers due to the popularity of One Direction. The target audience would be 16-17 year old students, as surveyed, who preferred to read Kerrang magazine and typically purchased magazines in shops.