2.
There are many different forms of music
advertising
The two main forms are print media
(posters, magazines, newspapers) and
electronic media (internet, radio, TV)
Music Adverts
3.
Print media was the first form of advertising
First it was in the form of newspapers, then
posters, then magazines
Print Media
4.
The first print music advert dates back to the
19th century when music was advertised in
Short Broadsheets
Before the introduction of adverts, Short
Broadsheets had only one source of income
which came from subscriptions to the paper
These adverts were usually about local piano
recitals and other similar concerts
First Music Advert
5.
In 1870, the print media further developed with
the introduction of the printing industry
perfecting colour lithography which made
mass production possible
Posters were still advertising events such as live
music performances at this time because
recorded music hadn’t yet been introduced
When posters were first introduced, audiences
said that there was a huge collision between the
two worlds of art and advertising
Posters
6.
Around this period of time, Thomas Edison
had perfected his own invention of the
phonograph
To test it, Edison recorded the first ever song:
Mary Had a Little Lamb
First Song Recording
7.
Thomas Edison’s phonograph was in large
competition with Chichester Bell’s
graphophone
In this decade, many songs were being released
and posters were being put up for the records
being produced
1880-1890
8.
In 1903, Verdi’s opera Ernani was released as
the first 12 inch record on the Monarch record
label
This is one of the first recordings where there is
proof of print media used to advertise it
Ernani
9.
The main increase of posters was in the 1970s
when the first fully established inkjet printer
was introduced
This meant that anyone who owned a
computer could advertise their own music
being sold which was very common with the
introduction of the cassette tape
Development
10.
The first, recorded, music magazine was originally a
newspaper
Melody Maker was introduced in 1926 and was the
only newspaper of its type
It saw a wide range of music advertising
It included articles, interviews, performance dates:
all new forms of music advertising
Melody Maker saw their first source of competition
in the 50s with NME, which had more of a youth
following and appealed to an audience who were
more into rock n’ roll than jazz
By this time audiences were seeing pictures of the
artist(s) also being printed into these papers,
advertising bands and artists further
Music Magazines
11.
…
The Face was introduced in the 80s which lead
to the revolution of all music magazines
Kerrang! was first published in 1981 and Q in
1986
Print advertising grew even larger with the
growth of music magazines, thus reaching an
even larger audience than before
12.
Electronic media wasn’t introduced until
1921, when the radio was introduced, followed
by the television and the internet
Electronic Media
13.
Radio
‘Voice Over The Air’ radio (the radio we know
today) was introduced in 1921
This was a huge step in the music advertising
industry as now music could be advertised even
more widely to different audiences
In 1922, ‘toll casting’ was introduced. Toll casting
meant that for a price, slots of air time could be sold
to advertisers so that they could sell their product to
the audience
The first toll broadcast was believed to have from
the Queensboro Cooperation, selling new apartment
complexes
14.
…
Music was first introduced onto the radio in the
30s
The producers would choose to use certain
clips of music to gain the audience’s attention
After the phenomenon of radio had died
down, advertising ended up decreasing
This meant that the producers had 5 minute
slots, sometimes up to an hour, to fill up on unpurchased air time as businesses no longer
wanted to advertise
To fill this space they decided to add music
15.
…
Music being introduced onto the radio ended
up being a big hit
Artists who were having their music placed
saw that their record sales were going up
This was one of the first real forms of music
advertising on radio
Artists would then pay radio stations to play
their music and some artists even gave radio
stations payment based on commission
16.
…
Following the large success of music being
played on the radio, stations decided to
introduce interviews with the artists
Interviews were introduced in the 1960s and
were classed as a form of advertising
The band/artist would go on the radio and try
and sell themselves to the audience – this was
known as self-advertising
Since then there has been the introduction of
‘music radio’
These are radio stations that are predominantly
based on music
17.
TV
Television has had a large impact on the music
industry
The first ever TV broadcast was made in 1929
and was broadcasting 5 days a week by 1930
When television was first introduced,
advertising didn’t appear on it
The first advertisement on US television was in
1941 but no adverts were released in the UK
until 14 years later when ITV was introduced
18.
…
TV advertising became the most popular in the
late 1950s
Music was being introduced onto the television
at this time too
The birth of The Beatles in the 1960s took the
TV world by storm
They were all over the TV and everyone
wanted to know more about the band
At this time in history there were also adverts
on television for new releases from bands and
where the records were being sold
19.
…
In the mid 60s, ‘Beatle Mania’ had took over the
UK
The band were appearing on the television as
much as possible
However, the realised they couldn’t continue
TV work all of the time, so they decided to
record 10 promotional videos for their songs so
they didn’t have to keep appearing live to
advertise their songs
This is where the music video was born
20.
…
The music video has developed a lot over
time, but between the introduction of The
Beatles and now, it has been one of the biggest
and most effective ways of advertising music
on television
In 1981, channels were being introduced with
the purpose to only air music videos and give
information about upcoming bands
MTV and VH1 were some of the first to be
introduced
21.
…
There are over 30 channels just on British
television that are dedicated to music
This therefore shows the huge success that
music videos have had on TV and the big
impact it has had on advertising
Some artists and bands also do guest shows on
music channels in order to advertise and gain
fans
22.
The internet was first launched in 1969, but was
primarily used for basic things such as email
This was until 1986, when Rick Adams made
internet news groups
This made news over the internet much easier
to read, post, and receive
These were expanded upon after the first
website was made in 1991
It was at this time that artists decided they
could advertise themselves in similar ways
Internet
23.
In the late 20th century there was a huge incline
of the internet
Artists and bands decided that they were going
to launch a whole new innovation to the music
world – a fan page
A fan page was the artist/band’s official page
where their fans could find out information
about them, such as tour dates, pictures and
biographies
This was a whole new level of self-advertising
Fan Pages
24.
YouTube was launched in 2005 and was a very
important innovation for the music industry
Artists and bands started to post their music
videos on YouTube and thousands of people
could view them for free whenever they
wanted
By 2011, the effect of this advertising became
very clear for one artist. Justin Bieber received
over 1.4 billion views on 3 of his music videos
YouTube became one of the easiest ways for
artists and bands to advertise their music
online for free
YouTube
25. These are two examples of
advertisements on YouTube.
Before a music video is
played, audiences have to
watch an advert which could
be of anything, but it is often
for other artists’ music.
Sometimes the audience is
given to option to skip the
advertisement video after 5
seconds.
Also underneath videos there
are sometimes banners
advertising new albums, etc.
and when the user clicks on
the banner they’re taken to a
separate webpage.
YouTube
26.
In 2011 there was a major increase in the use of
the social network Twitter
Twitter offered artists and bands an easy way
to sell themselves by talking to members of the
public and tweeting about that they’d been
doing
They could also tweet about album releases
and live performances
Twitter
27.
Some artists develop different forms of
advertising, such as creating their own clothing
and perfume, for example
They can also release autobiographies or put
their names on products, for example, Lady
Gaga, Dr. Dre and Justin Bieber all have their
own line of ‘Beatz’ headphones
Other Forms
