Experts across a broad scope of music production will discuss how the search for additional authentic voices starts young. From sparking interest in grade school and beyond, to embracing a broader variety of educational backgrounds in the hiring process, the industry can ensure promising talent doesn’t slip through the cracks, and that industry anti-racism practices thrive with earnest diverse representation.

1. Hitting the Right Note
WITH AUTHENTIC VOICES

2. from album production to film, television, and commercial music and sound, weathered
both the coronavirus outbreak and a second, longer-term and impactful pandemic: an
internal lack of representation and inclusivity. Behind the soundboard, the traditional
music career pipeline generally begins with top-tier universities, which boast crucial
technical education, but tend to skew towards majority white, cisgender, straight male
teams in the career sector.
Experts across the broad scope of music production careers will discuss how the search
for additional authentic voices starts young. From reaching children and sparking
interest in grade school and beyond, to embracing a broader variety of educational
backgrounds in the hiring process, the industry can ensure promising talent doesn’t slip
through the cracks, and that industry anti-racism practices thrive with earnest diverse
representation.
The music industry,

3. 1. How the music industry can better reflect a diverse population by
expanding the educational qualifications of new candidates, from
self-taught to traditional schooling.
2. How to source and encourage an inclusive talent pool from youth.
The variety of careers in music and sound design remains a mystery
to many young people. Expanding its accessibility will only ensure no
talented individuals miss an exciting opportunity.
3. What industry professionals should examine within their own
companies when assessing diversity and anti-racism measures.
Takeaways:

4. Speakers
Garth
Trinidad
Siena
Liggins
Tim
Kvasnosky
DJ, Artist, Culture
Critic.
KCRW
Moderator
Singer,
Songwriter, Artist
Siena Liggins
Executive
Creative
Director, Los
Angeles
Butter Music +
Sound

5. Speakers
Garth Trinidad
Garth Trinidad is a modern day griot - a DJ, artist, culture critic who employs various
platforms to frame a stylish narrative that celebrates creative independence. His award
winning international mix of music has been heard on KCRW's airwaves since 1996.
Regarded by press and peers as a key influencer of global music culture, Garth has
introduced the world to such artists as Little Dragon and Janelle Monae, interviewed the
likes of Quincy Jones and Yoko Ono, and is credited in part with shaping LA's modern music
landscape. Through radio and journalism, event and content curation, music supervision,
consulting, and production, he inspires audiences to nurture discovery and better discern
popular culture.
Trinidad lists Apple, HBO, Nike, Sony, and Toyota as clients in his work outside the station.
He has been featured in such publications as Wallpaper, Vanity Fair, and Rolling Stone, and
local TV stations ABC-7, KCET, and KTLA-5.

6. Speakers
Siena Liggins
If you ask Siena Liggins to describe herself, she usually limits her answer to three words:
“Hide Your Girlfriend”. The response is as elusive as it is telling. The second half of 2018 saw
the Detroit artist go from a behind-the-scenes songwriter and relative anonymity to one of
Billboard’s Top Ten new LGBTQ artists of the year and she hasn’t stopped since.
With an aptness for savoir-faire paired with flirtatious wordplay and catchy hooks, Siena's
work highlights her experiences and worldview in an unapologetically saucy and honest
way.

7. Speakers
Tim Kvasnosky
Tim Kvasnosky is a composer and music producer with extensive experience across film,
TV, advertising and recording. A Seattle native who studied at NYU, he worked as a jazz
pianist and studio musician before composing for television and film. His tracks have been
licensed in countless television shows and films, and his house music work garnered three
Top 5 Billboard club mixes in the late 2000's. Kvasnosky has been a producer and remixer
on releases for Warner Brothers Records, Verve Records, Om Records, Stone's Throw,
Reprise Records, Atlantic Records, EMI and Universal Music. He has scored commercial
campaigns for many top advertisers including Nike, Google, McDonalds, Amazon, Target
and VW.
Along with Detroit based music producer Waajeed, and singer Dede Reynolds, Kvasnosky
formed the electronic group "Tiny Hearts." Their debut 2013 EP "Stay" premiered on the
Boiler Room music series and was featured on NPR, BBC1, Pigeons and Planes and
Vice/Noisey.

8. Hitting the Right Note
WITH AUTHENTIC VOICES