2. The beginning of this music video is a lot of
slow shots, 1 minute into the music video
there is a downwardpanningshot, starting
at the back of his head which is a close up
shot, slowly going downwardsinto the
darkness.
The shot then rewinds and does the opposite,
panningup from the darkness, again to a close
up of his head.
The camera then creates a mid-shot of the
artist. The outwardspanningthen turns into
a long shot of James sitting in a chair in
an all-blacksuit. As the song is slow, love
song the expression on his face shows
confusion, also with the dark lighting
and dull props and furniture.
The mid to close up shot of
the artists face when he
sings “Why are we doing
it, doing, doing it
anymore.” Creates a
connectionwith the
audience using
direct address with the
pronoun‘we’. After the
artist has stopped singing it
cuts to non-diegetic
sounds. Overall,the
camera
work doesn’t change that
much which creates a good
flow for this slow song.
3. In the music video there is a shot where
James in sitting in front of a fire, his facial
expressions show that he is not scared of
the fire, as the fire
represents danger and it is aroundthe
artist, but still he doesn’t seem to be
phased.
2 minutesinto the video there is an over
the shoulder shot with the artists reflection
in the background,it creates a sense
of supernatural life and is quite
mystical.The artist looks emotionless,
this denotes sadness and confusion as he is
lost amongst the darkness of the room.
4 minutesinto the music video James
appearsagain, emotionless with a woman
sat next to him in the car, before this they set
this house of fire, the woman is excluding
more emotions showing she is
concerned about the fire, whereas James
does not.
Click to add text
At the end of the music
video there is long shot of
the car and the house that
is on fire in the distance.
4. Ed Sheeran – You need me, I don’t need you
Music Video 2
5. At the start of the music video there is a close up of Ed’s guitar with him
playingit, it then cross cuts the lip singing performer for the first few
seconds of the music video, this suggests to the audiencethat they
will be the key aspects of who will appearmore throughout the video.
After this there is an extreme close up showing only the
other performers eyes, the camera is looking down on him
suggesting that he could be vulnerable,contrasting with this
he also look strong and powerful with a stern look on his face. This
use of juxtapositionof the man pretending to be strong but inside is
vulnerable,this shadowsEd’s persona at the start of career.
The music video then jump cuts to a mid-shot of the man which pans
inwards showing him in more detail. The music video uses a lot of
jump cuts to make the music video seem more upbeat,they are used
when there is a drop in the music. This makes them stand up and
more significant.
6. The change of the black and white background in the music video makes it
that much more dramatic and keeps it simple. This could of also connect to
how a stereotypicallove song goes, as black is representativeof dulland sad,
contrastingwith this it is a face paced music video with lots of jump cuts.
There are only a small use of propsin the music video, this allows the audience
to focus on the performers also letting them connect on a deeper level. 2
minutes intothe video the first prop is shown which is a statue which use is
to confuse the audience on why it is there allowingthem to keep them guessing
when the song is over.
The lyrics and the main chorus of the video “You need me, I don’t need you” resembles what the song is about, the performer
pointingat the camera directly addressing the record company that Ed was signed to at the time.
7. Mark Ronson – Uptown Funk
Ft. Bruno Mars
Music Video 3
8. The music video starts with a medium
tracking shot of a woman’sfeet in red
heels, this grabs the audience attention
immediatelymaking them want to watch
until the end. The tempo and the
beat gets progressively faster from the
beginning.
Then cuts to a slow motion close
up only showing Bruno Mars having a
handshake with someone that
we don’t see, then it cuts back to the
originalshot.
Bruno is wearing luxury items with
gold chains, a suit, and shades, this
shows wealth and power,
then the clip cuts to the woman we saw
at the beginning but a mid-shot panning
upwards showing her fur coat with
furthermore connotesluxury. The
continuouscuts of Mark Ronson’sface
could link to lights flickering creating a
party atmosphere.
The instrumentalsbecoming more
sufficient is used to get
the audience into a
good mood ultimatelyurging them to
sing along.
9. The next shot is shown with a swiping motion in between which then shows
Bruno being the centre focus in the middle with two other men either side of
him, also in suits and funky outfits, showing more luxury and power.
It then cuts to a close up of Bruno Mars looking directly into the
camera looking at the audience, this includes and evolves the audience
wanting them to go with the dance moves and singing the lyrics, connecting
on a deeper level.
The camera then cuts to a low angle shot of the 5 performers which are
now dancing. There are littleeffects put on this music video making it seem
more real and easy on the eyes to follow along with, also making the
performers more of the centre piece to keep an eye on.
10. There is no studio used for this music video it was filmed in the streets againadding to the
realness of the video. The locationchanges at around two minutesinto the music video as
they are sitting in a hair salon typicallyused by woman, with haircombs in their hair. This
adds to the humour of the music video, making it funnier and more enjoyablefor the
audience.
Throughoutthe rest of the music video, it consists of mid
shots with Bruno being the centrepiece, neon lights have
been added with a few smoke effects to create more of a
party feel to the song. It cuts to each member of the band
doing a little solo on the bass, guitar, drums and the iconic
trumpets.
There is effects
that’srotate the
screen in time to
the music, it
rotatesaround 45
degrees every
time a beat drop
comes in.
