2. Week 1 and 2 –
Research
This week I started on research for my client project. I had a power point to complete. I first looked at my clients target audience which I found
to be very hard to find out, as for art buyers in modern day there isn’t a specific stereotype. So I researched and looked at different types of art
buyers. I also narrowed it down to street art buyers and even researched street artist’s fanbases such as Banksy. I eventually found a target
audience. Finding a specific target audience was a challenge as how diverse the art culture is. However, in the end I found my clients target
audience. The target audience that I found my client had was a middle-aged, high income audience. I found researching my clients target
audience to be quite difficult, and it didn’t really enjoy looking at all of the target audiences because of how much information there was on
the internet. I also created a bibliography, adding to it every time I visited a website which I used information from that site. I found this to be
an easy task all I had to do was go to ‘Neil’s toolbox’ and from there reference the website. I had to find info like when the article was
published and who wrote it, etc.
3. Week 3 and 4 – Client
ideas and planning
I first started planning by creating a mind map of all of my initial ideas of what I could create for my client. Then further developed each one of
the ideas with branches coming off that idea. I found this task to be easy as I have created lots of mind maps in the past. When it comes to how
I further analysed my ideas I wrote what type of style I could go for and what colours I could use. I also further explained why it would be a
good idea to do it in that certain way. After finishing the mind map I wrote up these ideas and further explained them in short paragraphs so
that I could see the benefits of doing certain ideas. I also wrote an idea evaluation where I talked about the two options that I picked and why I
picked them. I went into more detail with this compared to my mind map. This task didn’t take too long and I found it easy to write as my ideas
were already developed on my mind map, and I also had ideas in my head with what I wanted to do with the two ideas. The next task that I
completed was developing my ideas. I did this lots of times so that when it came to production I had some work to go off if I was stuck with
what I wanted it to look like. I made six mock-ups, three brochure mock-ups, and three business card mock-ups. Theses mock-ups were created
so that I had some initial designs that I could use when I start production. I enjoyed doing this task and found it easy, as before starting I had
already thought of some ideas that I could create for mock-ups. I also completed an assessment of final ideas. Here I wrote about how my
project is practical and manageable in the time that I have. I also wrote how suitable it will be for my clients target audience, and if my clients
target audience will engage with my ideas. I also wrote about if my client would like the product as well as my client liking it. I also wrote about
my product fulfilling the brief that my client gave me. I found this task to be fairly easy to write about, but I also felt like I couldn’t write lots
about it. The last two things that I did was creating a production schedule and a resource list. These were both easy to do as with the
production schedule all I needed to do was create a table to create my schedule. I did this fairly quick and found it easy to do. The resource list
didn’t take me long at all and was the easiest of the tasks on the power point.
4. Week 5 – Production week 1
I first started my production by creating a new document in InDesign from there I started to change the colour of the pages. I did this by equipping the rectangle
tool and drawing out a box the size of the page. From there I had changed the colour of the page to black. The colour black was already equipped when I drew
the box out. I did this for most pages, and created a pattern with this technique by missing a page out, which I kept the colour white, as black and white goes
together very well. I wanted to create the layout of everything this week so that next week I can start adding in the content. Once I did this I decided to add
page markers down so that I know where the page folds to make a brochure. I did this by going over to the left side of the page. Where the number line is right
before the tool bar. There I dragged out a line and placed it where the template showed me where the fold would be. I did this twice for every page that I
created. When lining them up I made sure that they were accurate by looking at the coordinates of the line that I was placing compared to the two that I placed
on the first page. Next I decided to add some images onto the brochure’s pages. I started by finding an image that I could put onto the cover of the brochure. All
of the images that I am going to collect will be from the Art of Protest website. I decided on using the ‘POPAGANDA CANS DIAMOND MOUSE’ art work by Ben
Allen. I thought that this would make people interested with the brochure, draw people towards it because of the vivid colours. Also this piece of art matches
the black on the other pages therefore I thought that it would contrast with whatever other colour that I am going to use for the other pages. I decided that I
would make the other colour match the art on the brochure cover, so I made it yellow to contrast with both the black and the art on the cover. The next step I
took before finishing for the day was adding the brand assets that my client gave me to the brochure. I added them in by dragging and dropping them into my
InDesign document. When I added both the text logo and the symbol logo, which were all located in a document that they sent me, I thought that the text logo
looked to plain to go beneath the picture like I had planned . Therefore I added colour to it, using Adobe Photoshop. First I copy and pasted the logo into the
document. Then I went over to the layer and double-clicked on it, this then brought up a menu. From the menu I selected the option to rasterize the layer. This
allowed me to then edit the text logo. From there I selected the paint bucket tool and changed the colour to the same pink that was used on the artwork that is
on the cover. I managed to get the same colour as the one on the artwork by using adding the image into Adobe Photoshop and then selecting the eyedropper
tool. I then hovered over the pink and clicked on it. This now meant that, that colour was in the little colour box in the tool tab down on the left side of
Photoshop. I then re-selected the paint bucket tool, and clicked on the text logo which I wanted to change the colour of. I also did this with the colour yellow. I
then saved it, and dragged that file into Adobe InDesign. I then replaced the old logo with the new coloured one. I didn’t mind doing this, as I found it to be easy.
I felt that this week of production went well as I managed to get the general layout of the brochure done.
5.
6. Week 6 – Production week 2
The next step I took to make the cover was adding a phrase or some small sentence that the gallery uses under the text logo. I found this on their website it said
“Art of Protest” then below that “Join the Movement”. I therefore thought this would be ideal to add to the cover of the sales catalogue. Next I needed to create
both the back of the sales catalogue and the middle page attached to both the cover and back cover. I already had an idea of how to lay out the back cover. I
wanted to add their contact deatils on their with a map or somemore artwork. I decided that I would go to their website and find their contact details that they
have displayed on there, and display it the same way they have, in the same layout. So I copied and pasted their contact details onto the Indesign document.
From there using the selection tool I moved them into place, and decided that I waned to split them up with some dividers as I had seen it on other websites
before and thought that it would be very suitable to do that on the back cover. So I drew out some lines using the line tool and divided the contact details giving
it a more professional look to the contact details. When I was looking through my client’s website I found a page on what they are about and it had the
definition of protest. I didn’t initially know what to add to the middle page until I read that on their website, which I thought I could use this for that page as I
didn’t know what to put on there. I didnt want to just add another piece of artwork to the page. I then added the text and added more dividers in pink. One
asset that the sales catalogue needed was a way to access my clients store page in their website to have a look at the artist’s work. I didn’t want to add just one
url code for them to copy or click on, I wanted something else. Then I found that I could make my own QR codes to use. I created one for every artist and the
website itself. I did this on a website called QR Code Generator. The QR Codes also fill up space which makes them even better and makes the catalogue feel
more like one. I found it very easy generating the codes as the website instructed you very clearly how to make them. So far my sales catalogue was coming on
good and I was happy with the way it was coming along. At the end of the week I was going to send my client an update on how its going with screenshots of
the catalogue so far. I did this and they liked it so far, and said there was nothing to change at the moment they were happy with the way it was going. At the
end of the week I started sorting out each of the pages by deciding which artist is going where. I did this in the same order that my client did with their online
store. I managed to have enough pages for all of the artists, each of the artists having a page each. I already knew what I would add to the pages, which was an
image or two of their work, followed by their information that was displayed on my clients website on that artist’s page; I would also add a small url link and QR
code to the artists store page on my client’s website. This gives people a couple of choices when it comes to how to access my client’s website. Overall I am very
happy with the way that my sales catalogue turned out. I think that my clients will be pleased with it, when I show them the updated version.
7. Here I created QR Codes, for my sales catalogue. The website was easy to use and generating the
codes was free, however I did have to sign up for an account.
8. Week 7 – Production week 3 and 4
The first thing that I did was going onto my clients website and getting images for the sales catalogue. I already knew the general layout that I was going with, but I wanted to
make each of the pages differently so I had to do one at a time. Adding the images was easy, but choosing where to place them, and still have room for the text was difficult. I
also found it difficult to decided on which image/s to use as I didn’t know if my client wanted me to advertise certain art. However I just went with what I thought would look
good and fit the page and the style of the sales catalogue. During the week I managed to get most of the sales catalogue done. I completed most of the pages, by adding
images and text to them. The only thing that I did that was different was add the flowers to the PREFAB77 page. I felt that something needed to be added there, as the gaps
made the page look empty. In the end I decided with going onto Adobe Photoshop and pasting PREFAB77’s work into the document from there I deleted everything from the
art piece apart from the one flower, I did this using a mixture of tools, such as the magic wand tool, eraser tool, and some more. I then saved it, and copy and pasted it into
my InDesign document. Once I did that I started to fill in the empty spaces on that page, however I didn’t want to add too many as then it would take away from the reason I
am adding them to the page. I also made another variant in a different colour to the blue one. I also made each of them different sizes, so that they don’t look the same. I
think that it turned out really well and makes that page unique to that artist, PREFAB77. I think that it also adds something to the page making it less boring and more visually
interesting. I decided that I would send my client the progress so far even if it was in the middle of the week, as then it would allow me to change anything that they dislike. In
the email they wanted to make the text bigger, and make the images better quality. I started making the text bigger but the main problem was that it couldn’t fit on the page
then. So I had to delete parts that didn’t really need to be on the pages. I started doing this on every page. I did it for most pages but some were fine. The images I didn’t
need to do anything as when I export the document, I can make it high quality which should change that, and also I showed my client screenshots, which were not as good
quality as I can see on my screen. Most of the pages were created more or less the same, the hardest part of production was at the beginning where I had to decide what
layout to go with even though I already had designs in my plan, it was actually going ahead and creating them that was the hard part as well as choosing which one to go
with. I also found it hard to delete parts of the text just so I could make the text bigger and fit it all on the page. Most of the text was relevant and if I had room I would have
kept it on there, however my client wanted me to make the text bigger, so that it was easier to read. Therefore, I had to delete sentences and paragraphs in the text. I decided
that I would try to delete as minimal as possible, and decided that I would delete parts that were not as relevant as the rest of the text.
9. These images are of my clients sales catalogue that I created for them.
