My Portfolio for the: Visual Media Class - BYUI

1. D E S I G N
P O R T F O L I O
CHRISTOPHER DAVIDA

2. C O N T A C T
CHRISTOPHER DAVID
101 W. 1290 S.
Logan, UT 84321
208.206.0949
cmckay.dav@gmail.com
C O N T E N T S
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MONTAGE
WEB PAGE MOCKUP
INFOGRAPHIC
BUSINESS CARDS
BUSINESS LETTERHEAD
CODING PROJECT
BROCHURE
PHOTODESIGN
PREZI DESIGN
MAGAZINE COVER

3. M O N T A G E
DESCRIPTION
Design a spiritual poster montage using the blend of images
and type.
PROCESS
I had an idea of incorporating the stars with God’s creations.
To get started I needed two pictures which encompassed my
criteria.
In Photoshop I combined the two pictures. I used a variety
of layer masks and the brush tool to create the gradual
blended effect.
I then made up a quote connecting the images to the viewer
and added the text on the image. I chose two font-faces that
complimented each other emphasizing His hands and how he
made us.
In this design, I incorperated these design principles: proximity,
alignment, and flow.

4. W E B P A G E
MOCKUP
DESCRIPTION
Design a new website’s home page.
PROCESS
I chose to continue using my business identity company, 3D
Plumbing, to base my mock up website on.
The first step was to sketch up ideas of structures and content
to be displayed on the home page.
I continued brainstorming the shape map on paper.
Afterward, I opened Photoshop and began drawing out my
shape map.
Next, I began placing content over the shape map to bring my
mock up to life.
I found an open source image to use for the home page which
complimented my color scheme from the business identity proj-
ect.
Next, I began placing content over the shape map to bring my
website mock up to life.
Finalized my rough draft.
After receiving feedback, I added more elements in the body of
my page and a call to action.

5. I N F O G R A P H I C
DESCRIPTION
Create an infographic that organizes data in a visually pleasing way.
PROCESS
While brainstorming, I sketched out some ideas of roller
coasters and theme parks.
I did research of other infographics to refine the information
needing to be displayed about roller coasters.
After I got a better idea of what I needed to do for my
infographic, I sketched out my first draft.
I then sketched out some graphics that I knew I wanted to
include in the infographic with my researched layouts and
added creativity.
Next I opened up Illustrator and started on my Infographic.
I created all of the illustrations, logo, and graph. Also added
texture to top and bottom sections.

6. B U S I N E S S
CARDS
DESCRIPTION
Create a logo for a company/service/organization and establish a vi-
sual identity across documents.
PROCESS
I first brainstormed of several different logo ideas. This
company doesn’t currently have a logo. Their branding has not
yet been set in stone.
After sketching, I used Illustrator to bring some of them to life.
After playing with color schemes and typography, I chose three
of my favorites.
I wanted to focus the logo around the company name since that
is their current branding and reputation. Illustrations were
secondary to the company name.
I got votes from various people on which was their favorite. It
helped me to narrow it down to the one I would use in my
final project.
I fine tuned my illustration and logo then placing it on my
business card and stationary.
6. I made sure to unify my design by repetition in the color
scheme, typography, and logo. My alignment was a large fac-
tor in making the design flow and take advantage of the white
space.

7. B U S I N E S S
LETTERHEAD
DESCRIPTION
Create a logo for a company/service/organization and establish a vi-
sual identity across documents.
PROCESS
I first brainstormed of several different logo ideas. This
company doesn’t currently have a logo. Their branding has not
yet been set in stone.
After sketching, I used Illustrator to bring some of them to life.
After playing with color schemes and typography, I chose three
of my favorites.
I wanted to focus the logo around the company name since that
is their current branding and reputation. Illustrations were
secondary to the company name.
I got votes from various people on which was their favorite. It
helped me to narrow it down to the one I would use in my
final project.
I fine tuned my illustration and logo then placing it on my
business card and stationary.
6. I made sure to unify my design by repetition in the color
scheme, typography, and logo. My alignment was a large fac-
tor in making the design flow and take advantage of the white
space.

8. C O D I N G
PROJECT
DESCRIPTION
Code a custom webpage with HTML and CSS.
PROCESS
To begin, I was able to adjust my business identity log for the
purpose of being displayed on my webpage. In Illustrator I was
able to Adjust sizing and add a subtle curve to the corners.
Then, I created an HTML and CSS page. Starting with the
HTML, I created my basic tabs and added tags to improve the
structure of my page.
In the CSS, I customized my size for the logo to 472px width
and centered it on the page.
The CSS also provides the different colors for the color scheme.
The design displays a blue banner along with a sub-banner.
I created the background using a repeated image using
Illustrator and applying the repeat in the CSS page.
Finally, I validated my code using HTML and CSS validators.

9. B R O C H U R E
DESCRIPTION
Design a brochure with logo, theme, and content for a company.
PROCESS
To start the project, I drew out sketchs of several designs.
After finding a tri-fold design that I liked, I opened up
InDesign and began laying out my guideline/rulers and created
my layout.
The photos used were photoshoped to enhance the colors. These
photos quality and resolution was reduced for the appropriate
sizes needed in the brochure.
Through InDesign I was able to create the structure/layout,
clippy masks for the photos used, custom logo, custom waves,
and custom social media icons.
I saved the design as a PNG and printed the brochure on 18 x
12 inch glossy card-stock.

10. P H O T O D E S I G N
DESCRIPTION
By using photography and design skills, create a project that
encompasses a consistent color scheme from the image.
PROCESS
I took advantage of Photoshop and InDesign software to create
this photodesign.
First decision was what color scheme to go with. My
favorite places is Lake Tahoe. There are so many colors
especially during the Fall. There are many colors at sunrise and
sunset as well. Although there were variety of colors, I decided
to go with Monochromatic Blue due to depth of blues available
in the water and sky. After taking the photo, it was much dark-
er than desired.
I created a new 8.5 x 11 inch document in Photoshop. Next,
the desired colors for my color scheme needed to be enhanced. I
opened the image up in Photoshop and enhanced my blues and
purples. The darker colors I made more vibrant to make the
picture seem full of energy and pleasant.
After enhancing the image, the distractions in the photo needed
to be removed. Within Photoshop, I used the laso tool to select
the boats, buoys, and other distractions and deleted them. The
photo surface needed to be smoothed out and edited to make it
appear there was not anything removed.
Second I opened the enhanced image in InDesign. This is where
I added the Monochromatic Blue logo at the bottom right and
added a enlarged mirroring of the logo a the top left. The mir-
rored objects had a higher opacity so it did not distract and
flowed with my design.

11. P R E Z I D E S I G N
DESCRIPTION
Create an instructional presentation using the Prezi software to
demonstrate it’s capabilities and potential.
PROCESS
After looking through many example presentations, I began
sketching out an idea and layout of the World’s architectural
creativity. This was inspired by my background in
architecture and my desire to show others how creative
architecture is throughout the world.
I opened up GIMP and Photoshop to create my header image.
The background was used from Pintrest. My sketch provided a
basic outline and flow of the presentation. The small earth with
skyscrapers, in head banner, was an image that was
manipulated in GIMP to add the desired affect when zoomed
in on during the Prezi presentation. The text was then added in
the Prezi software.
I then setup slides to zoom into the small world and then
zoomed out to reveal the entire HD global display.
The next slide was a canvas in which to demonstrate the
different designs of architecture. The canvas was an antiqued
world map with little framed architectural scenes of several
locations throughout the world.
Each architectural scene is then zoomed in on to display the
details and header of the location name.

12. M A G A Z I N E
COVER
DESCRIPTION
Design a magazine cover that displays a self-portrait and illustrates
something about myself. Article titles about myself are also included.
PROCESS
There were several magazines that were perfect to display me.
I chose the Western Horseman as a starting place which is a
western magazine that focuses on outdoors, horses, cowboy
lifestyles, and flashbacks to the “Wild West”.
For my project, I chose to focus the article titles on facts of
what makes up a cowboy and myself, my favorite music, inspi-
rations and topics that keep me pressing forward through life,
and tips that I have discovered that can assist with success.
These are a few things that chose to focus on to draw people to
reading the magazine about me.
First I sketched out on paper a possible layout of the magazine cover.
Next I created a shape map on paper of one of my sketches.
I then searched out a photo that I wanted to use of me as a model.
I opened this image in Photoshop to make small adjustments
of lighting and cleaned up the photo.
Next I opened up InDesign and created a new 8.5 x 11 inch page.
Then I copied my Photoshop Image of myself.
My first draft consisted of spanning the photo across the entire
cover and overlaying the text over the picture. I soon changed
this by taking a section of my picture that displays the beige
wall and stretching it to go beneath the header.
Afterward, I created text boxes to span the right side of my cover. Each
text box also had a silhouette box to create contrast from the image
acting as a splash of color.
Once I was finished, I saved the InDesign file and then exported a PNG.