2. Page 2, Barbara M. Page
Aug. 1995 – Apr. 1996 MEDICAL PRACTICE CORPORATE OFFICE MANAGER
Hematology and Oncology Associates of Virginia, LTD.,
Virginia Cancer Institute, Inc., Libbie Square LLC., Richmond, VA
Corporate Office Manager of 8 physician practice with five clinical office locations and infusion centers,+58
employees, reporting directly to Corporate Administrator. Sole bookkeeping responsibility for VCI revenues in
excess of $8 million/yr combined accounts payable and payroll of over $500,000/month and daily financial
operations of physician-owned real estate LLC. Assisted Administrator in all phases ofnegotiating managed care
contracts,CPT coding issues,A/R management, purchasing,and human resources management including
conflict/problem resolution, benefits training, and hiring. Liaison with CPA, Bank, and Attorneys,group benefits
administrator, responsible for monitoring research protocol contracts and physician credentialing.
Nov. 1993 – Aug. 1995 MEDICAL PRACTICE ADMINISTRATOR
Richmond Rehabilitation Physicians, P.C., Richmond, VA
Administrator and in-house accountant of two physician/$3 million revenue subspecialty practice. In a 1.5 year
period of time, restructured the practice resulting in an increase in performance of 32.5% growth in charges,50%
increase in collections, 12% decrease in overhead cost,debt repayment and reduction of +$92,000, and stopped high
staff turnover. Responsible for development, implementation, and monitoring of strategic business plan.
Responsibilities included accounting,A/P, A/R problem accounts,purchasing,payroll, deposits,physician
scheduling,reimbursement and collections. Negotiated all managed care contracts and ancillary/support service
contracts,and reviewed medical directorship contracts. Developed, designed and implemented marketing plan,
including writing and designing direct mail, advertisements, newsletters, patient surveys,forms design and
developing in-service lectures to maximize patient base,referral sources,and reimbursement rates. Upon decision to
dissolve physician partnership,successfully negotiated sale of physician-owned medical office limited partnership.
Remained with practice, performing all job functions,until closure complete.
May 1993 – Mar. 1996 OWNER, PAGE & PAGE BUSINESS DEVELOPMENT
AND PLANNING CONSULTANTS, Richmond, VA
Founded a consulting firm to meet the developmental needs of non-profit organizations and new for-profit ventures
striving to enter and solidify market positions in niche markets. Responsible for planning and implementing all
marketing, public relations programs, and advertising strategies. In charge of writing all contract proposals,
presenting and negotiating such,personnelplanning, compensation plan development, and nation-wide recruitment
of sales and marketing field personnel. For non-profit organizations, responsible for all fund raising activities, grant
writing, meetings with individual donors,direct mail solicitations, and special events.
Sept. 1984 – May 1993 OWNER, PAGE & PAGE INTERIOR DESIGN, Richmond, VA
Founder and owner of interior design business,sales in excess of $600,000/yr., employed over 30 subcontractors to
service +300 contract clients, +8000 customers. Gained reputation as highest quality firm of its kind in Central
Virginia, specializing in European hand-print papers, commissioned murals, and specialty painting techniques.
Responsible for all management including business/strategic planning and implementation, sales,marketing,
accounting,site preparation, and installation. Planned and delivered sales presentations to existing and prospective
clients, compiled competitive bids, negotiated contracts. Acted as General Contractor on select jobs, bringing
togetherteams of specialists to satisfy the needs of historical accuracy, high quality and service. Positioned myself
as technical consultant to more than 20 design firms in the state of Virginia.
1979 – 1984 BETHLEHEM STEEL CORPORATION, Bethlehem, PA
MARKETING SPECIALIST, MARKETING (1/84 – 4/84): Responsible for developing national railroad
industry market survey and analysis with subsequent development of the five year marketing plan for the industry.
Liaison with Sales, Research, Metallurgy, and Operations to establish short-term marketing programs consistent
with Corporate Rail Strategic Plan. Conducted segmentation analysis of construction industry and played key role
in the development of the Construction Five Year Marketing Plan. Job Analyst Consultant for assessment of high
level Corporate management behavioral dimensions by job family. Consulting Assistant fordevelopment of
Position Profiles and implementation of Performance Management System, results utilized in Corporate
management reorganization.
3. Page 3, Barbara M. Page
PRODUCT SPECIALIST, MARKETING (6/83 – 1/84): Identified as a “High Performance Employee”, one of
fifty selected by committee out of 80,000 employees to attend the Harvard Business School ManagerDevelopment
Course and subsequently be placed in the Corporate Management Cross -Training program for rapid career
advancement. Transitional manager for Marketing Communications for the Construction Industry. Responsible for
planning coordinated product/market programs consistent with Corporate Business Plans; development of personnel
to implement programs. Administrator/Trainer of “Negotiated Selling Skills”. Authorof and administrator/trainer
of courses on market surveying and telephone marketing for key personnel in new Business Units and Marketing
Divisions.
PRODUCT SPECIALIST, NEW PRODUCT DEVELOPMENT (6/82-6/83): Developed and implemented
marketing strategy for eight non-steelmarkets, eighteen new product lines. Full responsibility for establishing
product pricing policies. Technical Sales liaison with Research, Operations, and Accounting. Trained and managed
sales support staff. Aided in development of technical literature to promote sale of new products. Responsible for
transition of new $4 million product/manufacturing venture to full commercialization, actual ROI less than one year.
SALESMAN, NEW PRODUCT DEVELOPMENT (7/80 – 6/82): Direct responsibility for development of
markets for value-added products,establishment and maintenance of trial programs and compilation of Facility
Memorandum of Justification for $4 million capital expenditure.
Secretary of Corporate Product Development Steering Committee (PDSC), reporting quarterly to the CEO, COO,
and CFO (Corporate Executive Committee). Sales Department representative on interdepartmental team charged
with development of products/ markets for non-steeldiversification, responsible for making formal presentations to
the PDSC and Executive Committee quarterly.
SALES MANAGENT TRAINING COURSE (7/79 – 7/80): Sales training program encompassing all aspects of
the Corporation; its products,procedures,operations,sales and sales related skills.
AWARDS AND DEGREE:
2011 - Nominated 2011 “CFO of the Year, Houston Business Journal, Large Nonprofit Category
1983 - Harvard Business School Manager Development Course Award
1983 - High Performance Employee, one of 50 selected from 80,000 employees, Bethlehem Steel Corporation
1978 - B.A., Politics, Cedar Crest College, Allentown, PA
COMMUNITY ACTIVITY AND MEMBERSHIPS
2002 – 2005 Secretary, Board of Directors, The Yahweh Children’s Foundation
1996 - Present Member, Foundry United Methodist Church
1997 – Present Houston Tennis Association
West Houston Ladies Tennis Association
1996 – 1998 Alto II vocalist, Houston Masterworks Chorus
1994 – 1996 Member, Richmond Medical Group Management Association
Board of Directors, Glen Allen Community Center
Board of Directors, Hanover Olympiad Gymnastics Team
1993 – 1994 Member, Virginia Association ofFund Raising Executives
1993 – 1995 Youth Choral Music Director, Hunton Baptist Church
1991- 1993 Secretary, Board of Directors, Richmond Choral Society
1991 – 1995 Alto II vocalist, Richmond Choral Society
Alto II vocalist, 20 voice “Society Singers”
1985 – 1994 Member, River Road United Methodist Church
1985 – 1986 Alto II vocalist, Richmond Symphony Chorus
1981 – 1984 Alto II vocalist, Bach Choir of Bethlehem, PA
1973 – Present Member, Daughters of the American Revolution, National Chapter