1. LISA CARDINALE
11640 N. Tatum Blvd., #1082
Phoenix, AZ 85025
cardinale712@gmail.com
843-267-7340
PROFILE:
Accomplished management, marketingandsalesprofessional withover25 yearsof provensuccessin
healthcare,real estate,hospitalityandretail environments.Adeptat exceedingchallengingbusiness
developmentandmanagementgoals,providingstrongleadership, buildingsuccessful teamsand
establishingexcellentrapportwithclients,colleaguesandcommunityleaders.
 Strongmanagementandstrategicplanningskills
 Excellentprojectplanning, implementationand
execution abilities
 Expertise innewproductandprogramlaunches
 Budget-focusedforbottomline results
 Creative thinkerandstrategicproblemsolver
 Skilledmedianegotiatorforaddedvalue and
increasedadvertisingreach
EXPERIENCE:
Cardinale Consulting 2012-2015
Ownedandmanaged a successful marketingconsultingcompanywithclientsinSouth Carolinaand
Arizona. Clientresultsdrivenbyaccurate brandingof servicesorproducts,stronguse of social media
and communityevents.
InMedDiagnostic Imaging Services,
National Director of Marketing 2004-2012
Directedmarketingprojectsfor15 freestandingdiagnosticimagingsitesthroughoutthe Midwest,North
and Southeastandprovidedmarketingsupportto multiple physicians,nurse practitioners,physician
assistants,nursesandschedulingcoordinators.
 Deliveredexceptional resultsthroughstrongcustomerservice andrelationshipbuilding
resultingina265% increase in providers,a343% increase inreferralsanda241% increase in
revenuesduringthe firstthree years.
 Presentednew programstoSite Managerstostreamline frontoffice procedures inorderto
betterserve patients,whilegainingtheirtrustforrepeatvisits.
 Developedall marketingmaterials,schedulingof functionsanddailyupdatingof SalesForce
CRM web-basedprogram.
Van Dyke Laser & Skin Care
Chief Operating Officer Mar-Oct 2004
Managed operations,humanresources,marketingandpublicrelationsforamulti-milliondollarmedical
practice while coordinatinga6-milliondollarexpansion.

2.  Developedandimplementedhumanresourcespoliciesandprocedures aswell as employee
traininganddevelopmentprograms.
 Builta strong,cohesive teamof medical providersandhighlyqualifiedstaff toincrease
productionandrevenue.
 Spearheadedthe planningprocessandselectionof real estate brokers, architects, builders
and designersforexpansionof a2,400-sq.ft.medical office toa12,000-sq.ft. medspa.
Coldwell BankerSuccess Realty
Director of Marketing 1999-2004
Directedandmanagedall marketingandadvertisingfunctionsof the largestColdwell Bankeraffiliate
worldwide withannual salesof $4billionandmarketingbudgetexceeding $3.8 million.
 Created,cultivatedandmanagedanin-housemarketingandadvertisingagencythat
resultedinacompany-wide savingsexceeding$850,000+ annually.
 Directedpublicrelationseffortsthatresultedinannual earnedmediarevenuesof $1.5+
million - 3 to1 ratio.
 Selectedby the Coldwell BankerCorporationtoserve onvariousplanningcommitteesfor
the developmentof new nationalmarketingandadvertisingprograms.
 Orchestratedcharitable fundraisingprogramsresultinginanew buildforHabitatfor
Humanityandthe collectionof over54,000 toysfor the Toysfor Tots program.
 Directedthe developmentandcreative processesof designandcontentforall company
internetsites(8) and an intranetsite.
 Planned,implementedandexecutedall special events,awardsprograms,management
retreats,andcustomerservice andemployee relationsprograms.
Friday’s Front Row/Arizona Diamondbacks
Director of Sales & Marketing 1998-1999
Memberof the managementteamthatopened an800-personseatvenue duringthe inaugural season
of the ArizonaDiamondbacks.
 Responsible forall marketing,publicrelationsandgame-daysales forthe venue including
promotions andclientcorporate events.
 Generated $1.2 millioninrevenue to the bottomline during the first6months.
ColumbiaHCA, PhoenixRegional Medical Center
Director, Physician Relations 1996-1998
One of an eight-memberseniormanagementadministrationteamresponsible forstrategicplanningand
goal settingforthe organizationtoincrease profitabilityandimprove customersatisfactionand
employeerelations.
 Consistently increasednumberof admissions,surgeriesandusage of all facilityprograms
and servicesbybuildingrelationshipswithphysiciansandmedical staff.
 Demonstratedsuccessthroughengagement,employee programs,businessdevelopment
plansand hospital tours.

3. State of Arizona Departmentof Health Services,Tobacco Education and PreventionProgram
Marketing & Public Relations Manager 1995-1996
Responsible forthe planning,development,implementationandexecutionof a$14 millionstatewide
mediacampaignincludingbrandingandbuildingawarenessof the “non-smoker”while overseeingall
functionsof highlysuccessful advertisingagency.
 Successfullylaunched advertisingandmarketingcampaign,“TOBACCO.TUM0R CAUSING,
TEETH STAINING,SMELLY, PUKINGHABIT.” Receivednationalrecognitionwithinfirst30
daysof campaignlaunchincludingtwoAddyAwards.
 Managed the mediabudget,marketingplan,researchandevaluationof the campaign.
 Coordinated all mediarelations,advertising,sponsorshipswithprofessionalsportsteams
and eventmarketing.
C. P. ManagementCompany, Inc
Regional Director of Sales & Marketing 1986-1995
Managed the salesandmarketingeffortsforthe manysubsidiariesandhotelsownedandoperatedby
C. P.ManagementCompany includingmarketresearch,feasibilitystudies,forecasting,occupancy,
revenue increases,advertisingplacementand sponsorships.
 Consistentlyincreasedoccupanciesandrevenuesof 4full-service hotelsfor10 consecutive
years.
 Plannedandarrangedall accommodations forPresidentBill Clinton.Workedcloselywith
White House CommunicationsStaff,U.S.SecretService, FBIandAdvancedTravel Team.
 Electedtothe OhioTravel and TourismAssociationState Boardof Directors andselected by
the OhioFilmCommissiontorepresentfilmlocationsforthe state of Ohioat the 1993 Santa
Monica FilmLocationExpoand Conference.
 Successfullyplannedandexecutedover500 special events,functionsandpromotions.
Attendedover100 trade shows.
EDUCATION
UniversityofSouth Carolina, Coastal Carolina University
B.S. Education - 1983