Make Social Media for Job Search work for you. Know the basics. Understand why. Increase your marketability. This presentation doesn't cover LinkedIn, but learn about resources that do.

1. Social Media Management
Everything You Need to Know for Job Search.
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma 1

2. Social Media … it’s everywhere!!
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma
Try: TikTok
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3. LinkedIn is a Big Deal,
but!
We’re not covering it here.
For LinkedIn Resources:
1. LinkUp with LinkedIn Workshop
– Waring Road
2. Request a JSG Workshop –
Evaluation Forms at the End
3. Keep Your Eyes Open – on
Goodman Street specialty
Workshops
4. Google - How To Articles! (Try
themuse.com/advice)
5. Request a 1:1 - JSG
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma 3

4. Here are 4 SMM Tools You Need to Know …
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma 4

5. Why??
Social Media is Here to Stay
 Social Media has grown nearly 10x in the
past 10 years.
 65% of adults use it! (http://www.pewinternet.org/2015/10/08/social-
networking-usage-2005-2015/)
 Worried about Age-ism?
 Why Twitter, Facebook, YouTube, +
Instagram??
So Harness it Now!
 Be Agile. Adapt to what’s Cutting-Edge +
Current.
 Be Competitive. You have an advantage over
the 35% of adults who do not use it! (And over
those who do not use it well.)
 Be Tech Savvy. Combat age-ism by staying
ahead-of-the curve + by showing your value in
the ability to grow.
 Be Smart. Businesses are on Twitter; Facebook
is simple; YouTube knows all; Instagram has the
biggest bang for your buck.
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma 5

6. Figuring It Out. Get Great at 1; Become comfortable with 2
Social Media Tools What Do We Already Know??
Facebook
YouTube
Twitter
Instagram
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma
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7. Laying the Groundwork.
Know Your Role Know Your
Audience / Demographics
Know Your
Goals / Messages / Brand
 Some Guiding Questions:
 What is my end-goal?
 How will using SMM help
me achieve this end-
goal?
 How much time + energy
can I commit?
 Think about the Following:
 Identify the1-5 people
you want to know.
(audience)
 Identify the group of
people you need to
reach, to get to these 1-
5. (demographics)
 Find others who have
like-As’s/D’s and
research, research,
research!
 Achieve 1 Goal / Message /
Brand:
1. Identify who you are,
personally.
2. Now Identify who you are,
as a business/job seeker.
NOTE THE DIFFERENCES.
3. Create content – language,
captions, pictures, #s – that
relate mostly to Identity #2.
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma
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8. The Not-So-Basic Basics.
Social Media Speak Translation / Usage
@ Handle: The name/moniker you create
SM: Twitter, Instagram
EX: My name is Barbara Ellen on LinkedIn. BUT, my Handle for
Instagram used to be @babsiell. (They can be the same or slightly
different.)
# Hashtag: Used in front of a keyword to make it searchable
SM: Twitter, Instagram, Facebook (not as common), LinkedIn
EX: I blogged, and so I used to hashtag the word #shoplocal on
Instagram.
Tagging Definition: 1.) Attaching another user’s handle to your post. Requires
use of the @. 2.) Using a hashtag to tag a keyword. Requires use of the
#.
SM: Twitter, Instagram, Facebook, LinkedIn (#1 only)
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma
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9. Rundown. Pt I.
Twitter
text | photos | video
 Business Owners
 Network with unlimited businesses (B2B)
 Connect + Interact with consumers/markets (B2C)
 Market your services, for free
 Job Seekers
 Research company culture
 Network + Interact with businesses (B2B)
 Connect with employees (B2C)
 Showcase your skills + differentials
Facebook
text | photos | video
 Business Owners
 Creating a Page is like having a free website
 Drive traffic to your website for Point-Of-Sale (POS)
 Free marketing for services + events
 Job Seekers
 Keep it PROFESSIONAL – create a separate work
account; Keep personal account private
 Follow every last Business of interest. Interact by
Liking, Sharing, Commenting on content.
 Strategically connect with others. Consider Messaging
to network / request info interviews.
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma 9

10. Rundown. Pt II.
YouTube
videos
 Business Owners
 Free training!
 Promote skills, services
 Grow an audience
 Job Seekers
 Free training!
 Professional development to fill in gaps
Instagram
photos | videos | captions
 Business Owners
 Free marketing: B2B, B2C + for events
 Grow your brand + your audience
 Drive traffic to your website for POS and/or
find new clients
 Job Seekers
 Create a Marketing Campaign
 Learn about businesses you like
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma 10

11. Where do you belong?
Social
Media
Freelancer:
writing,
photography
, jewelry,
graphic
design
Marketing:
PR,
Marketing
Manager
Educator:
Teacher,
Higher Ed
Instructor,
Administrato
r
Trainer Office
Work:
Office
Manager,
Admin
Assistant
Engineer
Twitter X X X X X X
Facebook X X X
YouTube X X X X X
Instagram X X X X
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma 11

12. #CareerDevelopment. Questions??
© Copyright 2019, RochesterWorks! Developed by Job Strategists: Barbara Wilcox, Dan Donnarumma 12