WARC Prize for Social Strategy: Shortlisted, 2015 'Domino's UK: How participation branding delivered Greatness'
This case study explained how Domino's Pizza UK increased brand preference and sales with a social media strategy.
The company faced increased competition and decreasing loyalty, with brand preference at a new low of 31%, so needed to reconnect with customers.
It built an adaptive social strategy that reached people in new places, earning their attention and delighting them with its efforts.
The value of orders from social grew by 5%, social referrals increased by 48%, brand preference increased by 13% and recall of social-media conversations doubled.