1. Instagram announced new business tools including business profiles, insights for analytics, and tools to promote posts directly from the app. This will help businesses better engage with customers and target their audience.
2. Diadora launched a campaign called Bright Delivery where sneakers ordered online were delivered by runners in a 1500km relay across Europe. This provided an innovative customer experience in line with the brand's mission.
3. Burt's Bees launched a #LoveYourNature campaign featuring stories of young women who overcame challenges and learned to accept themselves, in line with the brand's natural philosophy. The campaign focuses on an authentic insight about the struggle to love oneself rather than promoting products.
Social Media & Fashion Power of InfluencersYigal Roos
Short presentation about the power of Influencers in fashion. It was held at Bousie Industry Dinner 2011 (#bd11) at restaurant de Goudfazant, Amsterdam
Top Singaporean Brands on Social Media- February 2014Unmetric
Singapore might be a country of just 5 million people but don’t think for a second that brands have it easy. New media or traditional media, the competition that brands face here is fierce. Take a look at this report to find out how brands like Audi, Durex, Scoot and others performed on various social networks in February.
Apps are a great way to build engagement with fans, but with most apps never fulfilling their potential, what makes an app go viral? Unmetric takes a look at the top performing apps from the biggest brands in the world.
Get to know your GR MSFT Audience Research Analysis (MIcrosoft & Thinkdigital)ThinkDigital
"MSN: Global and Greek Insights" the presentation of Dimitra Letsa – MSN Microsoft, Nordic Hub Lead at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
Promoting Apparel/ Denim brand on Social Media Cloud9media
Europe's leading premium casual brand Lerros enters the cluttered Indian Market. Cloud9 Media helped take Lerros to the next level of customer engagement using social media with zero advertising!
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...ThinkDigital
"Find Your Audience with Behavioral Targeting", the presentation of Mariefi Tranopoulou – Agency Sales Director, Thinkdigital at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Social Media & Fashion Power of InfluencersYigal Roos
Short presentation about the power of Influencers in fashion. It was held at Bousie Industry Dinner 2011 (#bd11) at restaurant de Goudfazant, Amsterdam
Top Singaporean Brands on Social Media- February 2014Unmetric
Singapore might be a country of just 5 million people but don’t think for a second that brands have it easy. New media or traditional media, the competition that brands face here is fierce. Take a look at this report to find out how brands like Audi, Durex, Scoot and others performed on various social networks in February.
Apps are a great way to build engagement with fans, but with most apps never fulfilling their potential, what makes an app go viral? Unmetric takes a look at the top performing apps from the biggest brands in the world.
Get to know your GR MSFT Audience Research Analysis (MIcrosoft & Thinkdigital)ThinkDigital
"MSN: Global and Greek Insights" the presentation of Dimitra Letsa – MSN Microsoft, Nordic Hub Lead at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
Promoting Apparel/ Denim brand on Social Media Cloud9media
Europe's leading premium casual brand Lerros enters the cluttered Indian Market. Cloud9 Media helped take Lerros to the next level of customer engagement using social media with zero advertising!
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...ThinkDigital
"Find Your Audience with Behavioral Targeting", the presentation of Mariefi Tranopoulou – Agency Sales Director, Thinkdigital at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Let’s plan “HOW” Brands can reinvent their current Instagram profile to get...priti pandit
Digital Channel is the most cost-effective medium when it comes to reaching out to the mass and generating Reach & Engagement. Instagram being the more popular & organic channel for brands to get the customer Mindshare. Around 5-6 Tips are highlighted which can make your followers grow and garner more engagement
We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
4. Stats of the month
*According to joint research from Facebook and Instagram - published on May 2016.
Source:http://www.adweek.com/news/technology/why-items-your-shopping-cart-may-start-showing-your-instagram-feed-171356
60% of Instagram users say they discover new products on the
platform, while 75% say a post has inspired them to take action*.
Jewlr, a Canadian jewelry retailer, tried the dynamic ads
on Instagram and has seen a return on ad spend 3x
greater than that of a targeted campaign.
6. Apps of the month : Allo & Duo
Source: http://www.digitalbuzzblog.com/meet-allo-googles-ai-powered-messenger-app/ & http://www.digitaltrends.
com/mobile/google-duo-app-news/#:gvVjW5ItlevuNA
ALLO
● Allo is Google’s new messenger bot.
● With Google search integrated to the core and powered
by Artificial Intelligence allows the app to read the text,
images and video coming through messenger.
● I.e.: When chatting a friend about getting Italian food, the
app will show different restaurants in the area and can
even make the reservation.
DUO
● Duo is Google’s new video calling app.
● Duo allow user to see live video feed of who is calling
before answering.
WHAT WE THINK
● Allo surfs on the new messenger bot trend.
● Allo is interesting for consumers because it offers
research and automatic response in the same messenger
app to facilitate consumers’ life/organization, giving it a
competitive edge.
● Duo is a fun way to surf on the video trend.
8. Cornetto’s commitment rings
Source: http://iletaitunepub.fr/2016/05/27/bague-oblige-a-regarder-netflix-partenaire/
WHAT
● Cornetto, an ice cream cone brand, launched a ring
that prevents you from watching Netflix series
without your partner.
HOW
● If both spouses wear their ring but are not in the
same room, the application blocks their access to
television.
WHAT WE THINK
● Based on an interesting insight. We all know its
hard to resist binge watching and wait for another
person.
● Not sure how this product relates to their ice cream
making core.
10. Source: http://fortune.com/2016/05/19/mcdonalds-fries-gold/ & http://en.rocketnews24.com/2016/05/18/mcdonalds-japan-offers-
customers-chance-to-win-gold-fries/
McDonald’s is giving away gold fries in Japan
WHAT
● Mcdonald’s Japan launched a photography contest
around their fries.
● During the campaign fries are offered at discount
prices.
● The winner will receive a special “Gold McFry Potato”.
McDonald’s have released the prize image with no
further details regarding the prize.
HOW
● To participate, consumers must :
○ Download a special app
○ Take a picture of something that resemble
Mcdonald’s fries.
○ Add a filter to make it appear in the Mcdonald’s
fry carton and use the #ポテ撮り (#potetori).
WHAT WE THINK
● Interesting way to create a buzz around their fries.
● Creative way to create engagement from consumers.
The prize
Entries
11. Source: http://brandchannel.com/2016/05/24/lays-instagram-packaging-052416/
Frito-Lay launched the “Summer Moments
Made Better” #LaysSummer
WHAT
● Frito-Lay has launched the “Summer Moments Make Better”
campaign in the US.
● They are asking consumers to share their favourite memories using
#LaysSummer.
● Participant will have a chance to win prizes such as a paddle board.
HOW
● Consumers have to find Game Codes by purchase specially
marked bags of Lay’s.
● Then go on lays.com, enter the code and create a customized bag
by uploading their picture
● The first 200,000 entries will received their digital customized
bags.
WHAT WE THINK
● Fun way to create engagement.
● Creates a personal relationship between the brand and consumers.
● Well executed with a microsite, hashtag and social posts.
13. *James Quarles, Global Head of Business and Brand Development
Source: http://techcrunch.com/2016/05/31/instagram-officially-announces-its-new-business-tools/
Instagram announces its new business tools
WHAT
● Instagram will launch 3 new tools: new business profiles,
Insights (analytics) and new tools to promote posts.
● New profile for business comes with more features such as
letting consumers get in contact directly through the app such
as phone call, email or directions.
● Insights where businesses can track which posts are
performing well and details about demographics.
● The ability to turn a post into an ad directly from the app.
● “50% of people follow a business on Instagram, and 60%
learn about products and services on Instagram”*.
WHAT WE THINK
● Using those tools will help businesses to be in contact with
consumers and engage in conversations.
● By using Insights tool, businesses will be able to target their
audience better and know which type of post reach them well.
● The negative side is that the analytics tool is only available to
businesses with a commercial interest and won’t be useful for
the one who use Instagram to gain notoriety and followers.
14. #MakeItBright
Source: http://mensstylepro.com/2016/01/27/diadoras-makeitbright-1500km-relay-through-europe/
WHAT
● Diadora, an Italian sneaker brand, launched its
campaign Bright Delivery to celebrate their new
model of sneaker.
● The first users that order online got their sneakers
deliver by a 1500 km relay including star runners
from Italy, Germany, Spain, France, UK, Japan,
Netherlands and US, plus 80 local runners.
WHAT WE THINK
● An innovative way to experience the online
ordering.
● The campaign reveals performance, innovation and
a sense of belonging which is in line with Diadora’s
mission.
● Well executed - consumers can follow along the
journey via a microsite, Facebook, Youtube,
Twitter, Instagram with #Diadora #MakeItBright.
● 2 555 publications on Instagram since February
11th.
17. Burt's Bees - #LOVEYOURNATURE
Source:http://www.adweek.com/news/advertising-branding/burts-bees-tells-two-young-womens-remarkable-stories-unique-beauty-171461
WHAT
● Burt’s Bees (natural personal care products)
launched its #LoveYourNature campaign.
● The campaign focus on young women who
overcame serious challenges and learned to
accept themselves and make the most of their
lives.
WHAT WE THINK
● 1,395 Instagram posts since May 1st.
● In line with their Philosophy - Natural
product/being natural.
● Burt’s Bees used a real insight in womans life :
The struggle to love yourself.
● The focus is not on the product but on the
insight, making the campaign and the brand feel
authentic.