2. Mobile Is Where People Are
Astronomical Growth in Smart Phone Usage
Becoming The Main Access Point for Information
Purchasing Decisions Are Being Made on Phones
4. Mobile Strategy: Getting Mobile
Mobile Website Mobile Application
Website designed Program that runs directly
specifically for mobile on the device
devices Permanent home on users
Optimized for Vertical phone
Real Estate
5. Mobile Strategy: Which is right for
you?
Mobile Websites Mobile Application
Advantages Advantages
Inexpensive to develop Has permanent home on
Develop once for multiple phone
platforms Can fully take advantage of
Disadvantages phone
Needs data connection Disadvantages
Doesn’t take full advantage Development costs can be
of features high
May need to be developed
more than once
7. Facts
28% of American smart Worldwide, 1 Billion people
phone users use them as will use smart phone for
primary net connection primary access
65% have made purchasing
decisions via their smart
phones