An Always On Future Driving Display Proliferation - Brian Gally

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An Always On Future Driving Display Proliferation - Brian Gally

  1. 1. 1Mirasol®DisplaysRedefined© 2013 Qualcomm MEMS Technologies, Inc. All rights reserved.
  2. 2. 2QMT Confidential and ProprietaryAn Always On Future DrivingDisplay Industry HealthBrian Gally | Sr. Director Prod DevelopmentQualcomm MEMS Technologies, Inc.
  3. 3. 3
  4. 4. 4Growth, Accelerated.1 Billion2 Billion10 years 2.5 years3G/4G Global ActivationsActivationsWireless Intelligence, Jan 20132001/2002
  5. 5. 5Immediate, Portable, ConnectedGoogle/Sperling Brands/Ipsos Multi-Screen Research, 8/121/3of daily media interactionsoccur on a smartphone4/5of all searches on smartphonesare spontaneous, compared to52% on PC1/2of smartphone owners usethem while watching TV
  6. 6. 6App Development and Uptake Growth>30 Billion1.2 MillionMobile applications were downloaded in 201166 BillionMobile applications forecast to be downloaded in 2016(Juniper Research, Feb ’12)(Juniper Research, Feb ’12)Unique applications are available across major OS platforms** From Distimo.com, Appbrain.com, Windowsphoneaplist.com, Oct ’12)
  7. 7. 7Barriers Our Model Has CreatedJ.D. Power and Associates 2012 U.S. Wireless Smartphone Customer Satisfaction Study“Battery performance is by far the leastsatisfying aspect of smartphone”
  8. 8. 85 Year Trend of Mobile Data GrowthOne Carrier’s Wireless Data Traffic Over Last 5 Years+ 25,000% (AT&T, Dec ’12)From 2010 to 2020, Expected Growth(DoCoMo, Dec ’10)
  9. 9. 9Expectation GapExpectations Over Time What Devices Can DeliverIncreased content demands:• App popularity and stickiness• Social content dependency• Demand to customize• Content curationGap DriversSupply shortage from tech and user side:• Technology limitations – battery• Users trained to consumer via active only• Apps develop to current models• Device portfolios nascentGap manifests as:• Hardware tradeoffs• Software tradeoffs• Content opportunity costs(consumer viewpoint)• Under-developed potentialecosystems• Under-monetized premiumcontent channels (potential)• Consumer behavior leftunfulfilled
  10. 10. 10Consumers Are Ready for Always OnSource: Tomi T Ahonen Research, Feb ’11150Every 6.6 minutesTimes an average smartphone user looksat their smartphone each day
  11. 11. 11Google NowHTC BlinkfeedWindows Live Tile Facebook HomeSmartphones are Coming Alive
  12. 12. 12Our Path ForwardGlanceable Content is Here – Utilize ItNew Vision for Display Industry:Those who carve out the necessaryefficiencies to support this consumerexpectations for always on will WIN
  13. 13. 13For more information on Qualcomm, visit us at:www.qualcomm.com/mirasol & www.qualcomm.com/blogQualcomm is a trademark of Qualcomm Incorporated,mirasol is a registered trademark of QualcommMEMS Technologies, Inc., both registered in the United States and other countries.Other products and brand names may be trademarks or registered trademarks of their respective ownersThank youFollow us on:© 2013 Qualcomm MEMS Technologies, Inc. All rights reserved.

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